...Capitalize the value of iStockphoto Content. Livingstone has commitment to run iStockphoto to the community, and he did not want the designers to be interrupted with advertising when they are working. Maintain the members and generate more revenue. There are two ways that Livingstone can apply to sustain and ties the professional members from shifting to other websites or companies. Where, members of iStockphoto are the main content of the website. Professional members feel that their work is not appreciated because the price of their photos is same as the price of the beginners' photos. 1. Customization. By using customization customers can order photos based on their requirements, and the price of that photo will be more. For customized photos iStockphoto should select only the expert and the professional designers to make sure the photos will be at highest quality. 2. Price differentiation to generate more revenue. Price differentiation should be based on the member's experiences and qualifications, quality of the photo, the size of the photo, and its complexity. By applying this strategy the company will make sure that it will sustain its professional members. Therefore, if iStockphoto make customization to their photo, it will be using the differentiation generic strategy together with the overall cost leadership generic strategy. And using a combination of both strategies will lead iStockphoto to be more successful e-commerce , where Kim , Nam and Stimpert...
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...Looking for a pet that is not too high maintenance, yet loves to play and is gentle around children? Then consider adopting a cat. By Michele C. Hollow of Pet News and Views iStockphoto Bad Rap According to Andrea Arden, an Animal Planet Pet Expert and professional pet trainer, "Cats sometimes don't get the credit they deserve. They are often seen as solitary, aloof creatures." But this can be far from the truth. Cats can thrive in a family with children, and can even learn to play games that are traditionally associated with dogs, such as fetch. AndreaArden.com Get a FULL YEAR of Family Circle® for just $5.99! iStockphoto Playful and Agile Cats love to play. They are quite acrobatic too — especially when you take out a toy fishing pole or a cat dancer toy. They will leap, run, and pounce on the toy, which is great fun to watch. Get a FULL YEAR of Family Circle® for just $5.99! Pleasing Purrs Ever listen to a cat purr? It is one of the most delightful sounds. Children often squeal when they hear it. Get a FULL YEAR of Family Circle® for just $5.99! iStockphoto Cuddle Time Cats love to be pet, held, and cuddled. Plus, they are extremely loyal. Give them a bit of attention, and you'll get a lot of love in return. Get a FULL YEAR of Family Circle® for just $5.99! iStockphoto Litter-Box Trained Most cats are litter-box trained. You won't have to walk them on cold, rainy days. They do prefer doing their business in a clean box, so keeping the...
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...Regardless of where you stand on the issue, we think you will find their arguments well-reasoned and thought-provoking. Loring Brace and George Gill come down on different sides of the question Does race exist biologically? Read their viewpoints here. EnlargePhoto credit: © andipantz/iStockphoto AN ANTAGONIST'S PERSPECTIVE by C. Loring Brace I am going to start this essay with what may seem to many as an outrageous assertion: There is no such thing as a biological entity that warrants the term "race." The immediate reaction of most literate people is that this is obviously nonsense. The physician will retort, "What do you mean 'there is no such thing as race'? I see it in my practice everyday!" Jane Doe and John Roe will be equally incredulous. Note carefully, however, that my opening declaration did not claim that "there is no such thing as race." What I said is that there is no "biological entity that warrants the term 'race'." "You're splitting hairs," the reader may retort. "Stop playing verbal games and tell us what you really mean!" Loring Brace challenges the notion that his position on race is a manifestation of "political correctness."EnlargePhoto credit: © Jacob Wackerhausen/iStockphoto A bit of context And so I shall, but there is another charge that has been thrown my way, which I need to dispel before explaining the basis for my statement. Given the tenor of our times at the dawn of the new millennium, some...
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...Issue 14.06 - June 2006 Subscribe to WIRED magazine and receive a FREE gift! The Rise of Crowdsourcing Remember outsourcing? Sending jobs to India and China is so 2003. The new pool of cheap labor: everyday people using their spare cycles to create content, solve problems, even do corporate R & D. By Jeff Howe 1. The Professional Feature: The Rise of Crowdsourcing Claudia Menashe needed pictures of sick people. A project director at the National Plus: Health Museum in Washington, DC, Menashe 5 Rules of the New Labor Pool was putting together a series of interactive kiosks devoted to potential pandemics like the Look Who's Crowdsourcing avian flu. An exhibition designer had created a plan for the kiosk itself, but now Menashe was looking for images to accompany the text. Rather than hire a photographer to take shots of people suffering from the flu, Menashe decided to use preexisting images – stock photography, as it’s known in the publishing industry. In October 2004, she ran across a stock photo collection by Mark Harmel, a freelance photographer living in Manhattan Beach, California. Harmel, whose wife is a doctor, specializes in images related to the health care industry. “Claudia wanted people sneezing, getting immunized, that sort of thing,” recalls Harmel, a slight, soft-spoken 52-year-old. The National Health Museum has grand plans to occupy a spot on the National Mall in Washington by 2012, but for now it’s a fledgling institution with...
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...Transcript Beyond the Rack CP Camp 1 _________________________________________________________________________________________________ B EY O N D TH E RA C K : A NA LY ZE TH E O F F ER BT R - CP -C TR -A NA LY ZE O F F ER .M OV Hey guys! In this video, what I’m going to do is I’m going to go over a copy-and-paste campaign that has made me tens of thousands of dollars this year 2012. It’s in a niche that I was not very familiar with – fashion. I’m sure everyone watching this video right now, you’ve seen all sorts of these daily deal sites like Groupon and LivingSocial, etc. coming out. One big thing is daily deal fashion sites. This site, BeyondTheRack.com, is a daily deal fashion site. When I send people to this website right here through my own ads on any social network – PlentyofFish, Facebook, Pinterest or whatever – and they fill out a couple of fields and hit SEE TODAY’S DEALS, boom! I get paid around $3.60 every time that happens. Our goal in this copy paste tutorial is to show you how to target this site to bulls’ eye targeted customers on Facebook and other social networks so you can start generating customers and getting paid however much the CPA, the payout for the offer is. Keep in mind that you can also take everything we do in this video and you can use this same formula to market other fashion websites. I know absolutely nothing about fashion but I do know how to find people that are interested in it. As a marketer, what’s important for us is just knowing who...
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...distinct groups which have distinct needs, wants, behavior or which might want different products & services. ~Wikipedia. Put simply, market segmentation is creating groups of your customers based on a criterion that signifies that they have similar interests and needs. Visionary Seth Godin put a new spin on segmentation in his book, Tribes: We Need You To Lead Us, and shares his ideas in an extremely powerful Ted Talk. Seth talked about tribes in terms of leadership, but there are unique opportunities to empower similar movements that already exist within our customer base using basic segmentation tactics. Here are 7 different types of market segmentation you can use to empower your own tribe. Create a strategy around passion. Image: iStockPhoto #1: Passions Are there groups of your customers who share common passions? Aligning with something your customers are already passionate about and delivering content that’s specific and relevant to that theme...
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...Regenerative Brakes INTRODUCTION: Stop... start... stop... start. If you make a habit of driving in city traffic, you'll know it can be a huge waste of time. What's less obvious is that it's also a huge waste of energy. Getting a car moving needs a big input of power, and every time you hit the brakes all the energy you've built up disappears again, wasted in the brake pads as heat. Wouldn't it be good if you could store this energy somehow and reuse it next time you started to accelerate? That's the basic concept of regenerative brakes.What are they? How do they work? Let's take a closer look! Why does braking waste energy? [pic] If you get about town on a bicycle, it's very obvious that braking is a huge waste of energy. You have to peddle to get yourself going, and each time you brake and come to a standstill you waste all the momentum you've gained. Next time you want to move off, you have to start from scratch all over again. Put your hands anywhere near the brake pads on a bicycle and you'll know exactly where the energy goes: each time you brake and the rubber pads clamp on the wheel, friction between rubber and metal converts the energy you had when you were moving into heat, which disappears uselessly into the air, never to be seen again. (WARNING: Be very careful if you try this because brakes can get really hot!) Car drivers are pretty much oblivious to the energy that braking wastes because driving doesn't require any real, physical...
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...The Community Driven business model, or “Crowdsourcing,” is a relatively new, web-based model that harnesses the creative solutions of a distributed network of individuals. One of the benefits of web 2.0. This idea was first proposed by Jeff Howe and Mark Robinson in the June 2006 issue of Wired magazine: Simply defined, crowdsourcing represents the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call. This can take the form of peer-production (when the job is performed collaboratively), but is also often undertaken by sole individuals. The crucial prerequisite is the use of the open call format and the large network of potential laborers. (2006a: 5) Not only does this method harness crowd intelligence to create innovation, but it also creates unprecedented levels of loyalty. The sense of pride and participation mobilizes the base of users to generate multi-pronged benefits including innovation and marketing advantages. It also provides the firm with an alternative to the market research problem at relatively low costs. This “wisdom of crowds” was coined by James Surowiecki (2004), in his book "The Wisdom of Crowds": “Under the right circumstances, groups are remarkably intelligent, and are often smarter than the smartest people in them’. This ‘wisdom of crowds’ is derived not from averaging solutions, but from aggregating them.” The advent of the...
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...Introduction to Memory Techniques [pic] Use your whole mind to remember. © iStockphoto/Yakobchuk The tools in this section help you to improve your memory. They help you both to remember facts accurately and to remember the structure of information. The tools are split into two sections. Firstly you'll learn the memory techniques themselves. Secondly we'll look at how you can use them in practice to remember peoples names, languages, exam information, and so on. As with other mind tools, the more practice you give yourself with these techniques, the more effectively you will use them. This section contains many of the memory techniques used by stage memory performers. With enough practice and effort, you may be able to have a memory as good. Even if you do not have the time needed to develop this quality of memory, many of the techniques here are useful in everyday life. Mnemonics 'Mnemonic' is another word for memory tool. Mnemonics are techniques for remembering information that is otherwise quite difficult to recall: A very simple example is the '30 days hath September' rhyme for remembering the number of days in each calendar month. The idea behind using mnemonics is to encode difficult-to-remember information in a way that is much easier to remember. Our brains evolved to code and interpret complex stimuli such as images, colors, structures, sounds, smells, tastes, touch, positions, emotions and language. We use these to make sophisticated models of the world...
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...Crowd-Sourcing, Cloud Computing [Abdul Rehman] [Student Number] [Information Technology] Crowd-sourcing Crowd-sourcing is the procedure of getting work or financing, generally online, from a group of individuals. The statement is depicted as a mixture of two words i.e "crowd" and “outsourcing”. The impression is to take work and outsource it to a cloud of specialists. This model has emerged rapidly in recent years. Prominent examples of the model include iStockphoto, Threadless, the Goldcorp Challenge, Innocentive, and user-generated marketing competitions (Daily Crowdsource, n.d.).The principle behind crowd-sourcing is that a greater number of heads are superior to one. By soliciting an extensive group of individuals for opinions, aptitudes, or cooperation, the nature of stuff and idea generated will be unsurpassed (Brabham D. C., 2008). It permits you to select the best outcome from an ocean of 'best individuals,' instead of getting the best from a particular provider. Results might be conveyed much faster than customary techniques respectively. Clear guidelines are the key in crowd-sourcing. Quality could be hard to judge if appropriate requirements are not distinctly expressed. Cloud Computing Cloud computing is generally identified as the future of ‘information technology’. It can be defined as the designing and distribution of computing services over the Internet. Cloud services allow people and organizations to use software and hardware which are controlled...
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...10 GREAT WALKS IN OUR FAVORITE CITIES THERE’S NO BETTER WAY TO EXPLORE A CITY than wandering its streets and alleys, from terracotta-hued palaces, picturesque squares, and baroque architectural showstoppers in Rome, to the modern glass towers, 19th-century limestone man ions, and secret, pocket-size parks of s Manhattan. We’ve gathered 10 fabulous walks in our favorite cities in the United States and Europe, so put on your comfy shoes and hit the streets. 1/4 mile W. Wacker Drive S. Water Street Lake Street Clark St. James R. Thompson Center END CLARK River Chicago Union Station The Great Fire of 1871 could have been the death of Chicago, but instead it proved to be a grand rebirth, as renowned architects rebuilt the city’s skyline. Today it’s Chicago’s most aweinspiring attribute. Start with the Willis Tower, a 1,454-foot giant that was the world’s tallest building when completed in 1973. Next, head to South LaSalle St. and the Rookery Building. This 12-story stunner, completed in 1888 ADAMS L Jackson Blvd. JACKSON Monadnock Building L L LIBRARY Van Buren Street LASALLE 224 S. Michigan Ave. Auditorium Theatre LaSalle St. Station Harrison St. in 1889 that still hosts performances. Double back to Jackson and Dearborn to see the geometric, 4.6-acre Federal Center, completed in the early 1970s by Mies van der Rohe. Don’t miss the graceful slopes of Chase Tower, built in 1969 as the First...
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...Managing Knowledge and Collaboration -Crowdsourcing 1.How would you define Crowdsourcing? 2.Why does crowdsourcing require a large, undefined community to work? Why not a small, defined community of passionate people who you know and have worked with before or with whom you are already friends? 3. Can you think of other examples of crowdsourcing besides photography? Is photography a good example? What kinds of products or services might not lend themselves to crowdsourcing? 4.What is the impact of crowdsourcing on business? 5. Why does the IdeaScale video criticize online surveys? What is wrong with online surveys? How doeas Ideal Scale do any better? 6. IdealScale claims to produce “actionable” ideas when compared to traditional market feedback mechanism like online surveys, focus groups, and review of customers comments on Web sites. Do you think this might be true? 7.Pick an online product or service you would like to deliver as a business firm. Outline how you would use IdealScale. How would you select the people for your online community? How would you prompt them to participate? What new ideas would you propose them? Or what questions would you ask them to respond to? Answers 1)Crowdsourcing is like a distributed problem-solving system in which tasks are being outsourcing to a number of people referred to as the crowd. So the problems are broadcasted to the crowd maybe via Internet where voluntary and ordinary people can give their contribution...
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...Using the TOWS Matrix Developing strategic options from an external-internal analysis © iStockphoto/travelinglight TOWS Analysis is a variant of the classic business tool, SWOT Analysis. TOWS and SWOT are acronyms for different arrangements of the words Strengths, Weaknesses, Opportunities and Threats. By analyzing the external environment(threats and opportunities), and yourinternal environment (weaknesses and strengths), you can use these techniques to think about the strategy of your whole organization, a department or a team. You can also use them to think about a process, a marketing campaign, or even your own skills and experience. Our article on SWOT Analysis helps you perform a thorough SWOT/TOWS Analysis. At a practical level, the only difference between TOWS and SWOT is that TOWS emphasizes the external environment whilst SWOT emphasizes the internal environment. In both cases, this analysis results in a SWOT (or TOWS) Matrix like the one shown below: Strengths | Weaknesses | Opportunities | Threats | In this article, we look at how you can extend your use of SWOT and TOWS to think in detail about the strategic options open to you. While this approach can be used just as well with SWOT as TOWS, it's most often associated with TOWS. Identifying Strategic Options SWOT or TOWS analysis helps you get a better understanding of the strategic choices that you face. (Remember that "strategy" is the art of determining how you'll "win" in business and life...
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...Roxy Du Toit 22811478 Case Study : Crowdsourcing Managing Knowledge and Collaboration -Crowdsourcing 1.How would you define Crowdsourcing? 2.Why does crowdsourcing require a large, undefined community to work? Why not a small, defined community of passionate people who you know and have worked with before or with whom you are already friends? 3. Can you think of other examples of crowdsourcing besides photography? Is photography a good example? What kinds of products or services might not lend themselves to crowdsourcing? 4.What is the impact of crowdsourcing on business? 5. Why does the IdeaScale video criticize online surveys? What is wrong with online surveys? How doeas Ideal Scale do any better? 6. IdealScale claims to produce “actionable” ideas when compared to traditional market feedback mechanism like online surveys, focus groups, and review of customers comments on Web sites. Do you think this might be true? 7.Pick an online product or service you would like to deliver as a business firm. Outline how you would use IdealScale. How would you select the people for your online community? How would you prompt them to participate? What new ideas would you propose them? Or what questions would you ask them to respond to? Answers 1)Crowdsourcing is like a distributed problem-solving system in which tasks are being outsourcing to a number of people referred to as the crowd. So the problems are broadcasted to the crowd maybe via Internet where voluntary and ordinary...
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...STATE OF THE WORLD’S CITIES 2008/2009 Case Study Woman-headed households suffer disproportionately from inadequate housing s Turkish women taking a lunch break in Ankara ©Kobby Dagan/iStockphoto A recent report released by the Centre on Housing Rights and Evictions notes that while previous studies found that women who migrate to cities do so to join family members – mostly husbands – in the city, this trend appears to be changing: an increasing number of women are migrating to cities on their own, often to escape domestic violence or discrimination in rural areas, or because they have been disinherited. In some sub-Saharan African countries, stigmatization due to HIV/AIDS has also forced women to move to cities. In Kenya, for instance, many rural women who are infected with HIV, or who have lost a husband to the disease, are sent away from the marital home along with their children. Many of these women end up in urban slums, while their children, who are presumed to be infected with the virus, are often denied a share of the father’s property. While poor women and men in urban centres both face insecurity of land tenure and shelter, women are especially disadvantaged because they are often excluded from secure tenure as a consequence of cultural norms and unequal legal rights in legislative and policy frameworks of political systems. Women who become single heads of households, particularly in Africa, are particularly vulnerable, as in many countries in the region...
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