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Social Media Barriers
Kevin Robinson
ITT Technical Institute

Social Media Barriers
After during research on social media there is several websites that talks about social media barriers whether it is talking about using social media for networking for jobs or to the simple chat room social media. In today’s society without social media people consider you to be an odd ball person, especially when you tell people you do not have a face book page. Today’s society is control by social media. With that being said everything has it’s up and downs. When using social media there are barriers to operating it. Like for instant, when you make a mistake offline, a few will know but when you make a mistake in front of hundreds or thousands of you online audience, most of them will know. Social media can have a negative influence on worker productivity. Employees may waste valuable time using social media channels such as Facebook and Twitter. They can also use social media to attack the company’s reputation. 5. When social media is used excessively or in the wrong way, it could have serious detrimental outcomes on both mental and even physical health of individuals.
In this next paragraph I have research some companies online that has been very successful with social media. The first company is Martell Home Builders. Martell Home Builders is an Atlantic Canadian custom homebuilder. In the past, Martell relied heavily on realtors to keep their business moving forward. However, once they embraced social media, they were able to create a direct-to-consumer model where they were no longer reliant on a middleman to bring them business. According to Amy Porterfield February 26, 2013 http://www.socialmediaexaminer.com/9-companies-doing-social-media-right-and-why/
The second company is Zappos. Zappos is an online retailer that sells shoes, clothing and accessories. They’re known

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