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Club IT, Part Two Essay
University of Phoenix
Business Information System
BIS/219 MU10BSB06
October 4, 2010

Club IT, Part Two Club IT has the potential to be a very profitable business as club has the music and the right type of customers. To keep the customer interested in the club, the Club IT must improve the way club use technology. Club IT has to find a way to maximize its assets and make technology work for them. Some key elements that will help Club IT reach its potential may be a Customer Relationship Management System (CRM), Enterprise Resource Planning System (ERP), and Supply Chain Management System (SCM). This system could significantly change the way Club IT conducts its business, and give them competitive advantages that they are looking for. In this essay I will address club resources, customers, and supply chain as well as I will identify and find solutions to problems that club is facing. Furthermore, I will address how the individual departments at club will benefit by using the new IT System. The first problem the Club IT is facing is that they do not have any kind of social network that the customers can use. Therefore, it is important for club to solve this problem by creating a social online website, where all its customers can create accounts to view upcoming events, purchase tickets for these events and purchase other club IT products. Club IT needs to introduce B2C e-commerce, by setting up a site specifically for the customer. Club IT should also consider sending its customers text messages and e-mail regarding upcoming events. Club IT can achieve these by implementing a Customer Relationship Management system. According to Rainer and Turban 2008, “CRM recognizes that customers are the core of a business and that a company’s success depends on effectively managing its relationships with them. To add value

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