...Business to Business Message Business to Business Message Businesses are very crucial to the economy. Good business messages are essential to keep the business relation in good health too. There are many types of business messages which a business can write to another daily with regards to business. It These can include messages on sales and purchases, products and services, confirmation or cancellation of orders, invoices, company announcements and notifications, employee related news such as promotions, awards, increments, bonus, appraisals, resignation and termination for example. A business message can be written by any authorized figure from a company to another authorized figure of another company. Business messages are usually formal and should be well written to earn the respect of the recipient. They not only can be directed to other business associates, they can also be directed toward the public. Business messages to the public could be an announcement, promotion, surveys, notification of change of address or contact information about the business or some other information which a client should know to ensure continued patronage of the company’s products and services. Business messages are written as a reminder or to serve as a record the business dealings that transpire between companies. That way any agreements can be proven and a company can remind the other company what arrangement was agreed upon in prior messages. Well written business messages will put the...
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...The purpose of business is to provide people with a product or service and we all understand that businesses have those to whom it is responsible, whether it is the stock/shareholder or the consumer. Providing a service or making something is very black or white in the area of product or service responsibilities, where it becomes grey is in the area of social responsibility. Who would have ever dreamed that the same Ford Motor Company that destroyed thousands upon thousands of acres of rain forest in the in the jungles of South America in the early Nineteenth Century in search of an abundance of rubber would today be a champion of eco-fuels and rain forest preservation? Businesses are perceptive and have the fundamental understanding that in order to survive in today’s hypersensitive, politically correct society, they must be perceived as guardians of “what’s in” rather than concentrating on their bottom line because in many instances, that perception ends up affecting their bottom line. God created the universe and all that’s in it for us to enjoy and utilize. In Genesis, we learn that after the fall and the realization of our nakedness that Adam and Eve utilized animal skins in order to cover their bodies due to shame. They actually had to do some “dirty work” in order to make the skins into clothing. This alone tells us that having dominion over the animals and the things of the earth means we are to utilize them as needed but at the same time to be good stewards. It...
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...Malaysia PROTON Holdings Berhad and Indonesia PT. Adiperkasa Citra Lestari (PT ACL) has signed Memorandum of Understanding to establish collaboration ties between both parties in relation to develop and manufacture of Indonesia National Car. (Tan, 2015) However there are business forces that affect collaboration of companies. One of the key forces is Social and Cultural in Environmental Forces, is defines as influencing mechanisms which exist within a population that guide business practices or purchasing behaviour. (BusinessDictionary.com, 2015) The reason Malaysia decided to collaborate with Indonesia is due to similar culture, such as religion, environments and language. Majority of Malaysian and Indonesian are Muslim which share similar language, hence the first obstacle has overcome as language plays an important role in business communication which also able to eliminates common mistakes and misunderstandings. Therefore, the development they are working on is more likely to carry out successful as strengthen of mutual ties in collaborating due to understanding of various cultures in both countries. The next forces is Environmental; Technological Forces. Define as changes in technology in technology which can have a significant impact on a company's processes, pricing of competition or even the obsolescence of a company's product. (Investorwords.com, 2015) Besides that, it shapes the collaborative behaviours that drive results by only making collaboration technologies...
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... . . . . The Neilsen Rating System The Neilsen Ratings System began as a radio rating system by Arthur Neilsen. The Neilsen Rating System evolved to eventually analyze television data. In 1950, Nielsen moved to television, developing a ratings system using the methods he and his company had developed for radio (Levin, 2006). That method has since become the primary source of audience measurement information in the television industry around the globe. Measuring Ratings The Neilsen Rating system is characterized as a syndicated data provider. A syndicated data provider tracks the change of one or more measures over time, usually in a given industry (Cooper, 2006). Neilsen Rating system makes a very lucrative business for the data that is presented to the entertainment industry, most importantly television. The primary system of measuring data for the Neilsen Rating system is by gathering data and the industry pays up to millions of dollars for periodic reports of data. Devices are used to gather the information. These devices gather the viewing habits of the home and transmit the information nightly to Nielsen through a "Home Unit" connected to a phone line. . . The technology-based home unit system is meant to allow market researchers to study television viewing habits on a minute to minute...
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...How Is Building a Brand in a Business- to - Business Context Different from Doing so in the Consumer Market? Creating and developing a strong product brand is a very critical step towards placing or setting a company apart from its competitors. This step depends on many variables within the business environment within which the company exist and belong. For example a company has to understand its operation, its market and most importantly who its clients and competitors are. A brand is simply a name, design or mark that informs/tells consumers the identity of a products and also enables consumers to reduce most risk involved in the buying decision. To develop a business-to-business brand, a company must be willing and able to allocate and channel some of its resources and energy on educating its clients. This involves, introduction to the product/s in question and the company’s reputation such as its capabilities and the standard and quality of its product/s. Awareness and education and campaigns are the greatest tools in a business-to-business to help sell the reputation of a business and its brand name and product/s, which cisco successfully achieved. In a business-to-business the targeted group is usually a corporation, organization or company. During its business-to-business, cisco focused its attention on makers of IT decision within corporation and corporate executives to market and sell its products. Also products in this category market and sells its “self” through...
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...Social Networks and Media Conquer B2B Social Networks are a flourishing phenomenon in today’s generation. It has already entered and affected the B2C network. In B2C network the social networks have become a concerning factor and plays a major role in marketing and communications. As we are all familiar with the B2B network and what does it actually implies, the question arises whether the social networks can play an important role in B2B network and for B2B companies. Social networks are not another passing phenomenon; they have matured and have registered themselves highly in the minds of the customers. B2B network also gets conquered by the social networks the business houses that trade with each other are actually the customers of each other and they also engage themselves in social networking. Some useful statistics from the social networking world states that the total time spent on social media has increased from 6% in 2007 to 20% in 2011. The registered users will almost reach 2 billion people by 2014. These figures show relentless growth and usage of social media. Already 91% of the B2B companies are active on Facebook, 53% on Twitter and 47% on LinkedIn. These statistics reveal that social media has conquered B2B network and has entered in that chain as means of effective communication and presentation. B2B companies deal with people and not robots. So the influence of emotions before purchasing a product is applicable to them also as they are not immune to these...
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...04/09/2011 The Customer Interface CONFIDENTIAL The 7Cs of the Customer Interface Context Site’s layout and design Content Text, pictures, sound, and video that webpages contain Commerce Site’s capabilities to enable commercial transactions Community The ways sites enable user-touser communication Connection Degree site is linked to other sites Customization Site’s ability to self-tailor to different users or to allow users to personalize the site Communication The ways sites enable site-touser communication or two-way communication 1 Context: Determining the look-end-feel of the site’s design Context Classifications Aesthetically Dominant • High form low function •Look-and-feel of the site is the primary emphasis •The site is slow to load, limited in information Functionally Dominant • Low form high function •Focused on the display of textual information •The visual design is limited •Pure text – no graphics, sound or animation Integrated • Balance of form and function •Attractive and easy-touse interface •The use of a clear design theme, small images and plenty of white space 1 04/09/2011 Aesthetic Example —KMGI.COM Functional Dominant —Brint.com Integrated Example —Patagonia .com Links are both textual and graphical Notice the overload of links Patagonia’s integrated approach is a balance of form and function that creates an attractive and easy-to-use interface: 2 Content: Deciding what information to...
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...Darrell Thompson COMM/470 March 8, 2012 Michael Zervos Business-To-Business Message In today' fast evolving business world, individuals and companies are using electronic communication to transact business with one another more than ever. What is more with the rise of digital technologies in electronic communication, businesses have opened the proverbial door to larger international customer base transactions. As companies, organizations, and individuals seek to increase annual business revenue, the way that they communicate has become the focus for targeting business to customer (B2C) and business- to- business (B2B) relationships. Because companies are beginning to compete aggressively for growing online e-commerce, business communication has become less formal as businesses vie to expedient electronic sales information more efficiently. Remaining relevant in today's business world requires that companies develop effective communication tactics to embrace not only the individual customer media but also industrial customer media as well. Therefore, the purpose of this paper is to illustrate how the business communication process works, by analyzing three business communication messages to determine the sender, message, intention, technology, noise, receiver, and feedback contained within the message. Additionally, a sample business -to -business message will be written requesting a working relationship with another company, followed by an unfavorable response to...
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...Introduction: This report will explain to the management of SPSL about the best promotional tool that they need to use to increase awareness and market share in Manchester based on the case study. Benefits of employing a sales force: The various types of promotional tools that are used by business organisations like SPSL are: advertising, public relations, trade event, direct marketing, sales promotion and personal selling. Advertising: Advertising is the process through which a company draws attention of the members of public about its products and services by communicating it to them through advertisements which are communicated through various sources of medium like TV, Radio, news paper and leaflets. The main disadvantage of advertising is it involves high costs (Bertrand et al, 2010). Public Relation: Public relation is the process through which a company communicates the positive messages about itself and its services through press releases and events that are conducted by the company. The main disadvantages of public relation are that designing and implementing a public relation campaign is a complex process and the success of the process is hard to measure (Karimi, 2013). Trade Events: Trade events are processes through which a company displays its products and services to the members of the public to create awareness through trade fairs to create awareness and increase its market share. The main disadvantage of conducting trade events for a company is that they...
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...BTEC Business Unit 1: Business Purposes Learner Name: | Centre Number: 23168 | BTEC Business | | Learner No: | | UNIT NUMBER AND TITLE: | Unit 1: Business Purposes | ISSUE DATE: | | HAND IN DATE: | | RESUBMISSION DATE: | | ASSESSOR: | | Aims The aim of this unit is to enable you to understand the nature of business organisations and the business environment in which they operate. You will do this by looking at the range of organisations that exist locally, regionally and nationally and by considering the business framework in which they operate Work covered You will: * Understand the purpose and ownership of business * Understand the business context in which organisations operate Understand the purpose and ownership of business Purpose: supply of goods and services e.g. at a profit, free, at cost, for sale below cost Ownership: sole trader; partnership; limited companies (private [ltd], public [plc]); charity; voluntary organisations; co-operatives; government Size: small; medium; large Scale: local; regional; national; European and global organisations Classification: primary (e.g. farming, forestry, fishing, extraction/mining); secondary (e.g. manufacturing, engineering, construction); tertiary (e.g. private service industries, local and national public services, voluntary/not-for-profit services) Understand the business context in which organisations operate Role of government: European; national;...
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...appropriate method for the business you have chosen to increase its profits? Introduction My investigation is about visiting a local store in Aston, Floors-2-Go and having verbal feedback from the manager her/himself also analysing and suggesting what methods can be used to make the business even more profitable in the local are (Aston). 1.1. In this section I will be talking about where the Business is located and what type of market research I will do to succeed.Floors-2-Go is located at 74 New Town Row Birmingham. The area is a middle class area, the people of the area are black or either Asian. I will collect information on my chosen business by using primary and secondary research. For instance I will gather my primary research through interview questions which I will go to the store and discuss with the owner. I will also use questionnaires to gather information from customers. Furthermore I will also use a range of secondary sources of information during my study, such as the company website, business studies text books and websites, local maps, competitor’s websites, local newspapers, magazines and leaflets. 2.1 In this paragraph I will be talking about the ownership of my business Floors-2-Go is a sole trader company. There are many advantages of a sole trader. Sole traders maintain full control of their business, running it how they please without the interference of others. Profit retention sole traders retain all the profits of their business. Private data information...
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...Unit Title: The Business Environment Guided Learning Hours: 160 Level: Level 5 Number of Credits: 18 Learning Outcome 1 The learner will: Understand the significance of the environment on business activity. Assessment Criteria The learner can: 1.1 Explain the features of business activity. Indicative Content 1.1.1 Explain the business organisation as a transformation process. 1.1.2 Describe the different ways in which a business may structure its activities. 1.2 Discuss the complex interactions that operate between a business and its environment. 1.2.1 Discuss the complexity, volatility and uniqueness of an organisation's environment. 1.2.2 Explain the influence of shareholders on the internal environment of an organisation. 1.2.3 Outline the nature of the external environment (PEST). 1.3 Explain the need for change and its management within an individual business. 1.3.1 Discuss the need to monitor changes in the external environment. 1.3.2 Discuss the implications of environmental change for a business, its stakeholders and society. 1.3.3 Explain reasons for resistance to change by firms, managers and employees. 1.3.4 Describe ways in which resistance to change may be overcome. Learning Outcome 2 The learner will: Understand the structure and organisation of business. Assessment Criteria The learner can: 2.1 Discuss the impact of industrial and legal structure and size on organisational behaviour. Indicative Content 2.1.1 Classify businesses...
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...Calhoun Business Associates To: Davis Kitchen & Bath CC: Jackson Davis From: Tiara Calhoun Date: [ 6/14/2015 ] Re: Recommendation for Business Recommendation of Business First of all congratulations on your business and its success our company is here to help you every step of the way. I understand that you are trying to start up a business. I see that you are no stranger to the business world. I see that you have already started up a sole proprietorship, and the profits are already great and you are looking to expand. I would recommend the S-Corporation. The reason that I am recommending the S-Corporation is because you can pay taxes on your personal income taxes, and your business will not be taxed. Just to explain the S-Corporation will pass through and will not have to pay federal income taxes at the corporate level. With any business income losses are passed on to the shareholder to report onto their personal income tax. S-Corporation would prevent double taxation and have taxes only paid once that would only be through your personal income tax return. Another reason to choose an S-Corporation is because you would not have to comply with all those complicated rules. As you said, you might want to expand your business to a different state. You also informed me of your assets. The shareholders are free from any debts and business liabilities of the corporation. For instance, your personal bank account or any other assets you own are not in danger to pay off your...
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...Discussion paper Do you agree with the concept that there is only one social responsibility of business- to use it's resources and engage in activities to increase it's profits so long as it stays within the rules of the game, which is to say, engages in free and open competition without deception or fraud? I feel that businesses have an obligation when it comes to social responsibilities to not only act ethically but to act responsibly when it comes to all business engagements. I don`t agree with the Idea of a business being created just for the idea of making money but I believe that the core of each business should be to improve the lives of others and their surroundings. If the cocept of others are placed in the heart of each business and if the businesses abide by it, then the amount of deception, fraud, and the lack of ethics that may be found in business today will dramatically decrease.I don`t think that there is only one social responsibility of a business but there are a few responsibilities that businesses should take in and apply. I can`t think of all the responsibilities because it can change do to the nature of the business, but a couple things that should always be the priority for all businesses are to take care of the workers and the customers. If the business can keep their workers and the customer happy, then it will be a foundation for a successful business."A firm that consistently fulfills its social obligations makes itself a desirable member of the community...
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...Title Length Color Rating Different Viewpoints of Business Ethics - Introduction The purpose of this short paper is to compare and contrast three different peer-reviewed journal articles and one online periodical. First, the paper provides a brief introduction of the four articles. Second, the paper compares and contrasts the four articles. Finally, the author presents his views on the topic of social responsibility and business ethics before concluding the paper. Four Articles All four articles center their focus on business ethics. Of the four articles, three are scholarly peer-reviewed journal articles and one, by Friedman, is an online periodical.... [tags: Business, Ethics] :: 4 Works Cited 2005 words (5.7 pages) Strong Essays [preview] Alahmad and Murphy on Business Ethics - The first two journal articles that were compared and contrasted were Ala Alahmad’s 2010 article on To Be Ethical or Not to Be: An International Code of Ethics for Leadership and Patrick Murphy’s 2009 article on The Relevance of Responsibility to Ethical Business Decisions. Some key findings of Alahmad’s writings were that ethics and leadership were closely tied together; they were found to be derivatives of one another. He mentioned that ethics is an individual thought process of making good or poor decisions.... [tags: Business Ethics] :: 4 Works Cited 970 words (2.8 pages) Strong Essays [preview] Ethical Perspectives on Business Ethics - The determination of this paper is to compare...
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