...Business Proposal: A Social Media Policy DeVry University – Keller Graduate School of Management MGMT 550: Managerial Communication Professor Wilborn April 2015 EXECUTIVE SUMMARY The business report assesses and justifies a proposal and application of a new social media policy in order to improve business operational efficiencies, save resources, increase revenue, improve customer satisfaction, increase social responsibility and enhance the brand image of the Stone Goose Durable Medical Equipment Company. An analysis of the company's performance and business attitudes in terms of social media application revealed the following facts: * Sustainable social media implementation consequently transforms into the improvement of overall performance patterns in terms of communications and marketing strategies. * The social potential of Facebook and Pinterest allows enhancing the brand image of the company, therefore affecting the total revenue. * Marketing techniques need to be implemented to reinforce the enhancement provided by the application of social networks. The following literature offers an analysis of the implementation of social media and vital marketing techniques as the key elements of the new social media policy for a modern company. As modern companies like the Stone Goose Durable Medical Equipment Company, represent a new segment entering the Internet communication and marketing patterns, therefore the suggested modifications are based primarily...
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... REQUEST FOR PROPOSAL Table of Contents USING THIS TEMPLATE 3 TEMPLATE CONTENTS 3 INTRODUCTION AND BACKGROUND 5 PURPOSE OF THE REQUEST FOR PROPOSAL 5 ADMINISTRATIVE 6 TECHNICAL CONTACT 6 CONTRACTUAL CONTACT 6 DUE DATES 6 SCHEDULE OF EVENTS 7 GUIDELINES FOR PROPOSAL PREPARATION 8 PROPOSAL SUBMISSION 8 DETAILED RESPONSE REQUIREMENTS 10 EXECUTIVE SUMMARY 10 SCOPE, APPROACH, AND METHODOLOGY 10 DELIVERABLES 11 PROJECT MANAGEMENT APPROACH 11 DETAILED AND ITEMIZED PRICING 11 APPENDIX: REFERENCES 11 APPENDIX: PROJECT TEAM STAFFING AND BIOGRAPHIES 11 APPENDIX: COMPANY OVERVIEW 12 EVALUATION FACTORS FOR AWARD 13 CRITERIA 13 SCOPE OF WORK 14 REQUIREMENTS 14 DELIVERABLES 14 USING THIS TEMPLATE Savid Technologies has developed this Request For Proposal (“RFP”) template to help organizations identify and select a quality security vendor to perform professional services work. This template is absed off templates provided by Foundstone, Verisign, and other security institutions including countless RFP responses Savid has provided. It also lists questions organizations should consider asking potential vendors to ensure that a thorough and comprehensive approach to the project will be taken. This template should apply for a variety of information security projects including: External Network Vulnerability Assessment and Penetration Testing Internal Network Vulnerability Assessment...
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...(2001) 263 ± 275 The behaviour of international firms in socio-political environments in the European Union Amjad Hadjikhania, Pervez N. Ghaurib,* b Uppsala University, Uppsala, Sweden Faculty of Management and Organisation, University of Groningen, Landleven 5, 9700 AV Groningen, Netherlands Received 1 March 1998 a Abstract Most of the earlier studies on international business ignore the influence of the political actors and the environment on the internationalisation of the firm. The focus of this study is on the interaction between business and political actors and the main question deals with how firms standing in different stages of their internationalisation manage their relationships with political actors. By using network theory, the study presents a conceptual framework and aims to augment the knowledge on the internationalisation of the firms' political activities. The variety in management actions are discussed by the two variables of influence and adaptation, which have become connected to the two fundamental variables in internationalisation of the firms, namely commitment and knowledge. By comparing the management behaviour of seven small- and medium-sized enterprises (SMEs) and three multinationals (MNEs), the study shows how smaller exporting firms vs. MNEs manage their relationships with political actors. The outcome of the analysis contains results elevating general aspects on the political behaviour of the firms in the European market. D 2001 Elsevier...
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...Cited…………………………………………………………………p.8 BUS 010 2012 Project Proposal Group: s57g1 Title: How social network affects society nowadays Purpose: 1. We would like to find out the changes of social network. 2. How teenagers' behavior, self-esteem, lifestyle etc. influenced by social network. 3. Positive and negative effects of information flow of social network Rationale: Nowadays, most of the teenagers whose age between thirteen and nineteen, use or communicate with their friends through social network every day, due to some advantages of convenience, fast information flow and trend, etc…. In 1997, the first recognizable social network site was launched, SixDegrees.com. It allowed users to create profiles, list their Friends ,which began in 1998. It is beneficial to teenagers to keep contact with and make friends easily. Whether ICQ and AIM was built, that kind of the social network has became more popular. During 21st century, lots of social network excepted ICQ and AIM was built like Facebook , Weibo , Skype , MSN , QQ , twitter, which become the most popular social network and a lot of people are addicted to that kind of the social network especially teenagers. What does social network attract lots of people to use it? It is because of many useful function which help people to develop their social circle and keep interact with other, it become popular in the society. Social network sites (SNSs) such as such as Friendster...
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...Week 4 Learning Team Wireless Proposal BIS/220 October 21, 2013 Wireless Technology Proposal The following proposal is for Party Plate’s possible introduction of wireless technologies into the work environment. We have identified two wireless technologies that would be beneficial for implementation into the organization. The goal would be for these wireless technologies to help streamline our data management and increase our productivity. Within this proposal we will identify the benefits and the risks of implementing these technologies. In order to succeed and grow in today’s ever-changing business environment it is critical to keep up with changes in new technologies. To be competitive and continue advancing in marketing we must ensure that our staff has the competitive advantage by being able to utilize the latest technologies and data management tools that are available. Our goal as a company is to be able to meet the ever-changing demands of the customer by equipping our staff with the latest marketing data, communication data, and reporting data. Having these abilities would allow for us to research any topic effectively and efficiently. We must also have a platform that allows our internal staff to share sales and marketing information across all of the departments, both in office and out in the field. Customer interaction must be optimized through emails, video conferencing and phone calls. In order to accomplish our goals here at Party Plates we have put together...
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...company who believes that; ‘the idea of wealth in the ground anywhere in the world belonging to all citizens is a bit mushy for hardnosed business men’? In this dilemma a legitimate source of governance is required, however the challenge we face in legitimacy is ‘the participation of civil society in some fashion as well as the state’. This factor measures whether non-governmental organisations (NGO’s) can function within the global community and more importantly to this proposal, whether those NGO’s active in Zambia can be held accountable for the rights of workers in the country’s copper mining industry. Human rights watch recorded the plea of a drill operator ‘who would just have to do [his] job no matter how unsafe’ or threats of sacking would be fulfilled. Other cases have ‘been documented of apparent collusion between MNE’s and host governments in major violations of human rights’, this supports the claim of a widespread conception that accountability automatically equates to blame. However this proposal seeks to dig deeper than label fault on them. Firstly, its aim is to consider the challenge NGO’s, privatisation, the...
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...EFFECTS OF GADGETS TO THE ACADEMIC PERFORMANCE OF FIRST YEAR – BLOCK SEVEN STUDENTS OF BACHELOR OF SECONDARY EDUCATION FOR THE SECOND SEMESTER OF THE SCHOOL YEAR 2014 – 2015 A Research Proposal Presented to Mrs. Corazon Castillo – Ruiz Associate. Professor, College of Education The National Teachers College Quiapo, Manila In Partial Fulfillment of the Requirements for the Course Writing in the Discipline By: ANTONINO, Glesa Lynn COMA, Sherlyn Jay GALLO, Christine MAGAT, Camille Rose APPROVAL SHEET Dear Ma’am: Good Day! Please accept our research proposal entitled: “EFFECTS OF GADGETS TO THE ACADEMIC PERFORMANCE OF FIRST YEAR BLOCK 7- BACHELOR OF SECONDARY EDUCATION STUDENTS OF THE NATIONAL TEACHERS COLLEGE.” This proposal is in compliance to the partial fulfillment of the requirements for the course Writing in the Discipline. Thank you for your guidance and approval. Respectfully yours, Group Four: Antonino, Glesa Lynn Coma, Sherlyn Jay Gallo, Christine Magat, Camille Rose ACKNOWLEDGMENT We, Group Four have taken a lot of effort in this research. However, it would not have been possible without the kind support and help of many individuals. We would like to extend our sincere thanks to all of them. First of all, we would like to express our special gratitude to our beloved Professor. Mrs. Ruiz. Thank you for giving us an opportunity to show and enhance our skills. Thank you as well for teaching and exploring...
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...development, implementation and effects of certain digital marketing strategies in business. There is an expectation that participants will develop an own research topic which derives from the topics covered. The course focuses on five themes: 1. The role of digital marketing within the organization 2. Consumer Behaviour 3. Integrated Marketing Communications 4. Social networks and Web 2.0 5. E-Metrics Course description: The purpose of this course is to investigate advanced topics in digital marketing. This course is designed to help participants in understanding the role of digital marketing within the organization, its business strategy and its success. The course will be organized in a way that allows participants to gain depth in important areas of digital marketing research identified and to develop and advance participants’ own research interests. There is a set of readings assigned for each of the topics. The lecturer will present the framework and drive discussion – participants will be expected to actively participate in discussion. Following the course, the participants are required to submit and present a research proposal. Course structure and grading: The course will be held over five...
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...Proposal 2: Social Media and Infectious Disease There are multiple uses of social media in infectious disease surveillance. Salathé et al. (2013) discussed the benefits of digital epidemiology which included 1) early detection of disease outbreaks, 2) monitoring disease levels real-time through news media, E-mail, blogs, social media networks, and “vigilant journalists” using Twitter to communicate incidence of disease, 3) automated systems that filter key words pulled from the social media mentioned above, and 4) examine periods of time before outbreaks occur. As reported by Voss (2013) from an interview with Salathé, digital epidemiology compliments traditional methods, enhances transparency, and provides public health officials a more thorough picture of outbreaks. Salathé et al. (2013) discussed the difficulties of using only symptomatic surveillance when detecting Avian Influenza A H7N9 in asymptomatic birds and the benefit to supplementing traditional surveillance with digital epidemiology. Beyond detecting symptoms, the limited number of public health officials collecting data and assessing the potential for a pandemic poses challenges in communicating data rapidly (Salathé et al., 2013). There is a challenge in keeping the public engaged as the initial interest to a potential outbreak diminishes. When there is a decreased amount of information being shared over social media there is also a possible risk that new infections could be ignored (Salathé et al., 2013)...
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...Boardman Management Group Request for Proposal LaTanya Powers CMGT 445 Application Implementation December 20, 2010 Paul Stokes Boardman Management Group is writing up a RFP, which is also known as a Request for Proposal. Boardman decided on developing an RFP so that it will help them bring in suppliers via a bidding process to obtain service for implementing or purchasing an updated word process application. In addition, the request for proposal helps Baderman clearly identify the risks and benefits of the procurement process. The below RFP includes the introduction of Baderman, the requirements of the system, and administration information. All of these key points will help Baderman decide which vendor is right for the job in implementing the word processing software application. Introduction 1. Description of company, including type of organizational structure Kelsey River surrounds Baderman Island Resort. In 1988, Baderman Island was made in an effort to redirect the Kelsey River. In order to help protect rare and endangered butterflies, 400 acres of botanical have been created on Baderman. The island has various restaurants and it contains three different hotels that satisfy everyone’s needs. Baderman Resort also provides unlimited activities and various entertainments that will fit every guests liking. In addition, Baderman provides conventional center that is designed to accommodate small to medium-sized...
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...from a traditionally liberal community. In Streetwise, the migration of yuppies as a result of gentrification, and the movement of nearby-ghetto blacks into these urban renewal sites also invoke fear of crime and neighborhood devaluation among the gentrifying community. Not only is migration a common thread, but the persistence of poverty, despite the current economic boom, is the cornerstone of all these works. Poverty, complicated by the dynamics of race in America, call for universalistic policy strategies, some of which are articulated in Poor Support and The War Against the Poor. In When Work Disappears, William Julius Wilson builds upon many of the insights he introduced in The Truly Disadvantaged, such as the rampant joblessness, social isolation, and lack of marriageable males that characterized many urban ghetto neighborhoods. In the class discussion, Professor Wilson argues that it is necessary to disassociate unemployment with joblessness, as the former only measures those still seeking jobs while the latter encompasses those who may have dropped out of the labor market. Also, by focusing on neighborhood-level poverty, he highlights...
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...Superior Vending Expansion Proposal 1 REVISED Superior Vending Online Business Expansion Proposal Brian Dyck E-Commerce November 15, 2012 Superior Vending Expansion Proposal 2 Table of Contents A. ONLINE BUSINESS EXPANSION PROPOSAL ................................................................................. 3 A.1. A.2. A.3. A.4. A.5. A.6. A.7. A.8. A.9. B. VIABILITY OF SERVICE .................................................................................................................... 3 ONLINE COMPETITOR ASSESSMENT ................................................................................................ 5 ONLINE MARKETING STRATEGIES ................................................................................................. 10 SEARCH ENGINE CONSIDERATIONS & OPTIMIZATION STRATEGIES .................................................. 13 SOCIAL MEDIA INTEGRATION......................................................................................................... 14 ONLINE CUSTOMER RELATIONSHIP MANAGEMENT ......................................................................... 15 E-COMMERCE SOLUTIONS............................................................................................................ 16 INTERNATIONAL CONSIDERATION .................................................................................................. 17 PROJECTED W EB DEVELOPMENT & MAINTENANCE COST.....................................................
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...Joe Bailey ITS-2120 Network Security Proposal Introduction Fixem Orthopedic Therapy is a physical therapy facility that treats people who are recovering from various musculoskeletal surgeries. The company is based in Southern Maryland and consists of three separate offices: one in Brandywine, one in Indian Head, and an office that was recently built in Waldorf. These offices connect to each other through WAN links, and they are also capable of connecting to local doctors’ offices which allows patient records to be easily sent from a patient’s doctor to the facility that needs them. Fixem Orthopedic must ensure that only authorized individuals, mainly the receptionists and physical therapists, can have access to these sensitive records. These files contain information that malicious people can take advantage of such as Social Security numbers and credit card and billing information. The lack of a proper security policy can result in severe penalties for Fixem Orthopedic under the HIPAA Security Rule (“HIPAA Security Rule”). Measures must also be taken to protect the network from malware, including worms and viruses. These are very serious security threats that can slow or bring down the network as well as pose a threat to data stored on the computers. Finally, the employees can pose a risk to the network’s security if they have not been properly trained to handle social engineering tactics. Improvement The security of this business’s network is vital to its continued operation...
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...Social Media Services Proposal for: [Client Business Name] Agility Marketing LLC is pleased to provide Client with the following social media proposal. The intent of the proposal is to deliver a complete social media marketing solution designed to address the following business goals: 1) Increasing the number of on-site customers 2) Gaining recognition as a fitness industry expert with an emphasis on the strength and conditioning field Recognizing that the stated business goals require different strategies and different metrics, this proposal is broken down into two distinct, non-concurrent phases. Agility Marketing LLC will provide strategy, development, consulting and execution to bring all aspects of Client’s social media marketing efforts into alignment with unified goals and purpose. Phase I – Increasing the number of on-site customers In support of Phase 1, Agility Marketing LLC will provide social media consulting and execution services in the following areas: 1) General analysis of current customers and local competitors. a. Define target customer(s) with Client either before or in conjunction with the analysis 2) Analysis of Client’s online presence on the following platforms: Platform Twitter Facebook Blog YouTube Email Marketing Website Examples of Analysis Tools (but not limited to) Google Analytics; SocialBro; Bit.ly Facebook’s Insights; EdgeRank Google Analytics YouTube Insights Email Marketing Provider’s reports Google Analytics, Alexa 3) Through consulting...
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...Communications Proposal and Presentation Learning Team C ENG 135 October 12, 2015 Kimberley Holloway Technology is ever growing and Smith Systems must grow with it. There are many new ways to reach clientele and stay in touch with existing personnel. Our proposal will include options for immediate and consistent advertising, face to face meetings, and the ability to reach anyone no matter where they are in the world. To do this we will explain how the use of social media, video and satellite conferencing, and Internet meetings will place Smith Systems at the top of their class in communications. Social media can contribute to success and growth in all areas of Kudler Fine Foods by providing networks and new channels for your brand's voice and content. Social media offers the opportunity to increase your visibility and grow brand awareness. Utilizing social media allows your customers to connect and interact with your business on a more intimate level. Interacting with your customers regularly is a show of accountability and good-faith for other customers. The Kudler Fine Foods brand will be mentioned on social media, i.e. Facebook, Yelp, where people can go to compliment a product or service received by the company. The more talk that is created by the people on social media, the more valuable and authentic your brand will seem to new customers. Almost all social media sites are free to use. This means that your company will be in direct contact with...
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