...Feasibility Study Milan Project Group 09 Lauran Beers Tim Denissen Joey Gillissen Carolin Quast Justine Roche Bryan Thijssen Avans School of International Studies 10th June, 2011 ------------------------------------------------- Executive Summary Oil & Vinegar is a chain of culinary gift shops that was founded in 1999 by Dutch entrepreneurs John Blogg and Femke Stevens. The concept has been praised for its unique retail formula and exclusive positioning. The brand has, since its establishment, expanded with 84 retail stores spread over twelve different countries using a master franchise business model. “Oil & Vinegar”, which is the actual and only brand of the company, offers a wide variety of products. All of them fall under one of the following categories: appetizers, herbs and spices, salads and dressings, oil and vinegar, pasta products, sweet food, biological products and gift sets. (ASIS-IBMS, General information O&V, 2011) The reason for writing this report is to research whether Oil & Vinegar is able to expand to Milan, Italy. Oil & Vinegar operates on the business-to-consumer food retail market where they are categorized as food specialists. The research will show whether the market is attractive or not. This report contains information about the four separate parts of feasibility, which are market-, product-, organizational-, and financial feasibility. From all parts together, a conclusion will be drawn...
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...state of the Italian economy, specifically its obvious inability to support military expansion and move into a state of total war, with the aim of creating and developing an Italian Empire, which was Mussolini’s chief aspiration. Furthermore, the weak economy maintained and strengthened the north-south divide, due to its negative effects being focused on the poorer south, while some northern industrialists benefited from the increased focus on production. Therefore, in order to counter the depression and prepare the Italian economy for conflict, Mussolini employed several policies, in order to stimulate the financial system and cut public spending, specifically increasing production and revitalising the Lira. As well as revaluating the inflated currency, these policies included boosting food production and converting to self-sufficiency, or autarky, all the while promoting nationalism and strengthening commitment to the regime. Whether these were a success is debatable, while Italy did convert to total war in 1939, the consequences were far reaching and crippling. Therefore a deep, detailed analysis, of Mussolini’s policies, their aims and effects, is necessary in order to gauge to what degree, if any, his economic policies failed. An example of Mussolini’s economic policy would be the sharp revaluation of the Lira in 1926. The value changed from 150 lira to 90 lira, against the pound, and became known as the Battle for the Lira. Its initial effects were that Italian, exported...
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...especially replying promptly to requests for price quotations and orders, are a prerequisite for exporting success. European business executives are usually more formal than their U.S. counterparts; therefore, it is best to refrain from using first names until a solid relationship has been formed. Italian business executives tend to use titles indicating their position in the firm. During the first stages of conducting business, it is best to let the prospective buyer take the lead since the U.S. approach of "getting down to business" may be considered abrupt. Avoid commenting on political events or making negative comments about the country. Some positive and sincere observations about the Italian culture, style, art, history, cuisine, or music are always appropriate. Friendship and mutual trust are highly valued, and, once an U.S. Exporter has established this relationship, a productive business association can usually be counted upon. Italian buyers appreciate style, quality, and service, but are also interested in delivered price. Care must be taken to assure that stated delivery dates are maintained and that after-sales service is promptly honored. Italians, and Europeans in general, expect that, after placing an order with a supplier, the delivery date be honored. While numerous factors may interfere with prompt shipment, the U.S. exporter must allow for additional shipping time and keep in close contact with the buyer....
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...Introduction Italian immigrants migrated into the US together with many of their Europeans neighbors. When they first came to US most of the migrants had a very hard life. Arriving in a new country, the Italian migrants mostly had very little money and had no idea of their new place apart from US being the land of opportunity. The lack of resources and contacts in the new country prompted many of these immigrants to settle down in the place the first set down. These immigrants came from various parts of Italy they were scattered all around the US. This paper will look at the common menu of those Italian migrants and look at how it has involved in the community that is now known as the Italian-American. This essay will mainly try to address the significant issues of the process of ethnic identity. This paper will argue that the role of family is very important in advocating ethnic identity. The influence of a very rigid and traditional family institution helped the Italian immigrants whom in the end were known as Italian American to maintain their identity. This is fascinating because despite undergoing changes from generations to generations their tradition is still very much alive and important to them. The paper will further argue this point by looking, the transmission of ethnic consciousness amongst the Italian American. Last but not least we will look at the maintenance of ethnic group boundaries and most importantly, the role of food in such process...
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...ITALIAN RENAISSANCE ARTISTS: • Nicola Pisano (also called Niccolò Pisano, Nicola de Apulia or Nicola Pisanus; c. 1220/1225 – c. 1284) was an Italian sculptor whose work is noted for its classical Roman sculptural style. Pisano is sometimes considered to be the founder of modern sculpture. • Coppo di Marcovaldo (c. 1225 – c. 1276) was an Italian painter active in Tuscany. • Vitale da Bologna (fl 1330, d 1361), also known as Vitale di Almo de' Cavalli or Vitale degli Equi, was an Italian painter, of the Early Renaissance. He is a representant of the 14th century school of painting in Bologna, where he was most active and painted the polyptych in the church of San Salvatore and frescoes in Santa Maria dei Servi. He was also active in Pomposa and Udine. • Giovanni di Agostino (c. 1310 – c. 1370) was an Italian sculptor in Siena in a gothic art style. Most of his work was sculptural commissions of the newly built Gothic Siena Cathedral. He sculpted a monument to Bishop Guido Tarlati in 1330. He also rendered a relief entitledMadonna and Child with Saints Catherine and John the Baptist between 1340 and 1348. • Guariento (fl. 1355), sometimes incorrectly named Guerriero, was the first Paduan painter of distinction. The only date distinctly known in his career is 1355, when, having already acquired high renown in his native city, he was invited by the Venetian authorities to paint a Paradise, and some incidents of the war of Spoleto, in the great council-hall...
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...Restaurant Strategic Plan Executive Summary The following pages focus on proving a strategic plan for The Great Italian Food Company. The paper starts with the presentation of the company’s mission and vision. This explanation is intended to introduce readers in the environment of this company. The values of the company are also presented. It is important to identify these values in order to determine the strategic options that the company should address. The paper continues with the Environmental Analysis. This section describes the microenvironment and the macro environment, with the most important components. The internal and external environments are also address. In this case the most important components of the company’s environment are represented by the economic, social, and technological environment, but also the company’s customers, employees, managers, suppliers, owners, the government, and the community. These factors, their importance and characteristics are also addressed. The SWOT Analysis is another important section of the strategic plan. Its importance relies on the identification and discussion of the company’s strengths, weaknesses, but also of the opportunities and threats that the company must take into consideration. The Five Forces Analysis helps understand the industry in which this company develops its activity. Therefore, readers can learn about the competition, power of buyers, power of suppliers, threat of substitutes...
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...Background Italy sells more clothing than France but the French excel in high quality and luxury products. However much higher-end French ready-to-wear and knitwear is made in Italy and China as the manufacturing quality is better than in France. The retail market is dominated by specialist fashion chain stores, and the number of independent boutiques has declined by almost nineteen per cent in last twelve years. On the other hand, mail order and e-commerce represent growing sector at eight per cent of the apparel market. Italy has much stronger government –supported fashion infrastructures whereas top creative positions in fashion, advertising, photography, magazines are held by Italians all over the world. Italy was totally devastated by World War II and its after-effects, and the country itself took a relatively long time to recover even with the financial aid from the United States. However, it has since grown tremendously and now position as strongest in the fashion industry through excellent craftsmanship. Fashion is Italy’s second –largest industry after food products, and the country is the largest exporter of textiles and clothing in EU in the world. It dominates in the areas of Footwear, leather and knitwear, and is specially good at producing men’s ready-to-wear (moda pronta) suits. Although manufacturing is dispersed throughout Italy, Milan is its nerve centre. The Italian fabric industry is an exciting and innovative business to the demands of designers worldwide...
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...acted as a common denominator for various political groups and social classes in the Fascist party and Italian society. Through massive organized rallies, early teachings with revised textbooks in elementary schools, and various forms of media propaganda, the “Cult of the Duce” was created, and presented Fascism with a model of centralized power and authority that solely revolved around the mythical and spectacular authority of one man, Il Duce. The emergence of the “Cult of the Duce” was to create an idealized, heroic, and at times god-like public image of the Italian dictator. The focus of this operation was to prove Mussolini as the sole Fascist savior of Italy and to gain the support and loyalty of the Italian people. Declining post war conditions helped develop a need for the “Cult of the Duce”; “The parliamentary paralysis, social disorder, and economic difficulties of the first years after the Great War greatly enhanced the popular appeal of a youthful and energetic politician like Mussolini who projected the image of a “strong man” capable of rescuing the nation, restoring stability, and leading the Italian people into a glorious new era”(Cardoza, 75). The Fascist “Cult of the Deuce” demanded that Mussolini embodied both the physical presence and the virtues of the New Italian by becoming a poster boy for his people. “His propagandists ceaselessly touted his qualities of strength, discipline, courage, virility, and stamina, pointing to...
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...Executive Summary – Porcini Pronto: “Great Italian Cuisine without the wait!” Problem Identification Porcini’s is a full-service Italian food restaurant that is looking to expand their business beyond their domestic market which is currently saturated. As a small private company, Porcini’s does not possess the capital or brand recognition compared to their big chain competitors who are capable of expanding their business abroad. The company is currently assessing the viability of a new concept, Porcini’s Pronto, which will need to meet the company’s 6% hurdle rate. Key Decision Criteria Porcini’s will face several challenges with this new venture and will need to analyse several factors before deciding to proceed. One of the most crucial choices will be the location of the Pronto restaurants since this will define the restaurant’s target customers. The decision to build Pronto in high traffic locations requires catering the service to meet the demands of the customers who are looking for convenience, but at the same time, quality food. This will pose a challenge as the two are hard to achieve together without incurring significant costs. Currently, Pronto does not face significant competition for full-service Italian restaurants serving in-a-hurry diners. However, the choice of locations for Pronto puts the restaurant in direct competition with fast-food chains. Pronto will need to convince customers that their value proposition of quality and service is greater than the unrivaled...
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...When you go to the Finezza homepage, it is self-described as Nashville's best kept secret. Well, it's time to spread the word. If you want authentic Italian food in Nashville, go to Finezza. The décor is warm and cozy. Two fire places run in the winter adding to the ambiance. A night a gentle light comes in through the arched windows and candles on the tables literally make the place glow. The dining room of this bistro is small enough for an intimate dinner, but I've never had to wait to be seated. The restaurant, like most Italian restaurants, prides itself on its bread. The softer than the crusty Italian breads you often think of, but it's delicious. The bread is made in-house from scratch daily and is served warm with sides of olive oil,...
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...AN ! ! The Italian American Cinema ! ! The crucial and influential part of the American Cinema represents the Italian American Cinema. The Italian American Cinema can be defined as films made by Italian Americans about relationships between Italians and Americans in the United States (Moliterno 2002:433). The Italian cinema has been appreciated and adored in the United Stated from its beginnings. Especially valued were its artistic and cultural quality, as well as the ability to transmit the values of the European history into films (Brunetta 2009:9). The reciprocal influences between Italian and American cinema date back to 1912 and have a Polish accent: in that year George Kleine, a film distributor from Chicago, purchased distribution rights to the film Quo vadis? based on the novel written by Henryk Sienkiewicz. After 1912 numerous Italian films flooded America: frequently used motives were Napoleonic campaigns and Homeric battles. Popular titles of movies from that period include Cajus Julius Caesar, Gli ultimi giorni di Pompei (The Last Days of Pompei), Spartacus among many others. Historicalmythological films became inspirational for such directors as David Llewelyn Wark „D.W.” Griffith and Cecil B. DeMille. After World War I popularity in the United States of America gained stars of the early Italian cinema: Francesca Bertini, Lyda Borelli and Pina Menichelli (Brunetta 2009:10). Another crucial moment in the relationship of American and Italian film industry was...
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...Can you imagine quality restaurant cuisine being served at a fraction of the price? This restaurant located at Barangay San Vicente in Tarlac City does so. No, they’re not on sale, nor are they closing up; that’s just how they price their servings. And they do it every single day of the week. Welcome to Primadeli Ristorante, one of Tarlac City’s best kept gastronomic secret. This open-aired fine-dining restaurant started serving Tarlaqueños with their Sicilian-inspired cuisines two years ago. The kitchen crew is orchestrated by Chef James, the very hands-on restaurant owner, who whips a fusion of Italian dishes mixed with Western and Asian flavors. There is a degree of intimidation when ordinary people like me hear the word fine dining. It often connotes business suits and multi-set dinner courses with different cubiertos for each; complicated eating rituals and decorum only understood by the rich. But all of this cannot be more untrue with Primadeli Ristorante. Here, the atmosphere is so relaxed you can even eat with just your slippers, shorts and shirts. A fine dining experience made for every Juan as they say. But enough talk, let’s get down to business and check out their offerings. - See more at: http://www.lakadpilipinas.com/2014/04/primadeli-ristorante-tarlac-review.html#sthash.qwODEmLW.dpuf can do away with the pastas and the spring rolls; but my favorites include the shiitake soup, the caesar salad and the beef nacho grande. The ribs are highly recommended...
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... II. Summary III. 1. Company Background a. Mission Statement: High quality, flavorful, handmade Italian dishes served in a warm, casual environment. Food and hospitality are the passions here, and service is engaging and generous. Authentic aromas and distinctive flavors emanate from a lively and interactive exhibition kitchen where each meal is prepared to order. Many of Carrabba’s recipes have been handed down in the Carrabba family for generations, originating from the family’s native Italy. Business Portfolio b. c. Pricing * Antipasti / Appetizers $7.50-11.90 * Zuppe & Insalate / Soups & Salads $4.00-14.00 * Pizzas $9.00-11.00 * From the grill $12.00-24.00 * Stuffed Pastas $13.50-17.90 * Signature Pastas $10.00-17.90 d. All food is sold at a restaurant as a dine-in meal, carryout order, or catering to an event. Restaurants are located in these states. Alabama Arizona Arkansas Colorado Connecticut Florida Georgia Illinois Indiana Kansas Kentucky Louisiana Maryland Massachusetts Michigan Missouri Nebraska Nevada New Hampshire New Jersey New York North Carolina Ohio Oklahoma Pennsylvania Rhode Island South Carolina Tennessee Texas Utah Virginia Wisconsin e. f. SWOT Analysis Strengths: * Good Customer Service * Clean Atmosphere * High Quality Food * Family Oriented Restaurant * Flexible with customizing your meals to...
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...A private club, with a rich community history, faces the challenge of membership declines and shrinking profits. Like many private clubs, the Hershey Italian Lodge’s declines are driven by economic downturns, aging membership, and increased competition. This document explores the hardships facing the club as well as some alternative action steps the lodge can take to meet those adversities head on. Marketing Plan The Hershey Italian Lodge Stamey 1 Company Overview The Hershey Italian Lodge (HIL) is in its 94th year of operation. Located in the heart of Hershey, PA, HIL was established by a small group of Italian men in 1920. The name Nuova Societa Italiana Indipendente Di Mutuo Soccorso Per Uomini was, and still is, the true name of the lodge. It means, Men’s New Independent Italian Mutual Benefit Society. HIL is a private men’s social club that includes a bar &restaurant serving a traditional style Italian menu, a banquet, and other activities and amenities. As a staple of the Hershey community for many years, the HIL is well known and respected throughout the area. The primary goal of the lodge is to preserve their heritage and build a strong, close community. The mission statement is, “…to provide a comfortable, friendly, affordable, family atmosphere for our members and guests.” The saying “Ieri, Oggi, Domain, Sempre Fratelli” is the motto of the organization and is printed at the bottom of each quarterly newsletter. Translated, this means, “Yesterday, Today...
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...restaurant plan to take advantage of their market research, which indicates there is a great interest and very little competition in a specific area of New Rochelle for a pasta and pizza restaurant. EXECUTIVE SUMMARY Corleone Pasta and Pizza will be an eat-in, carry-out restaurant, specializing in evening and weekend leisure dining. New Rochelle is a multicultural city with a lot of Italian descendants. The downtown, where Corleone Pasta and Pizza will be located, is a commercial area with lots of businesses, and a great spot to entertain. What makes Corleone Pasta and Pizza different as a business proposition? New restaurant openings are known to be risky. What have we done to neutralize these risks and assure success? First, we have identified and unfulfilled market through some surveys, and marketing study in the area of New Rochelle, and close cities like Pelham, and Larchmont. Our research has demonstrated that 87% of the sample population that we used for our research are very interested in our business proposal. Through this research, we have learned that people are unhappy with the quality of food and service offered by other related businesses, and they would be happy to patronage a good pasta and pizza restaurant with an excellent customer service. The research of the population demographics of this area, also revealed that people tend to go out to eat as frequently as three times per week. New Rochelle is a very viable commuting area. It has the Bee Line transportation...
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