...Short Case Study Analysis Outline Brittany Coleman Professor Drake Mullens Business Strategy October 29th, 2012 Question #1 What are the chief elements of the strategy that Whole Foods Market is pursuing? Is the strategy well matched to recent developments and conditions in the natural and organic foods segment of the food retailing industry? As two young hippies in the late 70’s, John Mackey and his girlfriend opened an all natural food market in Austin, Texas. The store blossomed successfully, with several more opening in surrounding towns. Each store produced accordingly and did well, however, Whole Market Foods big rise didn’t come until after 1992, when John Mackey made the decision to start buying natural food retailers all over the United States. With this demanding statement, Whole Foods Market made a startling presence in the produce aspect of things. John Mackey makes Whole Foods Market thrive with his strange but successful tactics that he uses. Instead of completely changing every store that he buys out, or market he takes over, he takes unique tendencies that each has and uses it to help the original better. Over 70% of Whole Foods Market were made from complete scratch, giving each one its own personality. Whole Foods Market main goal is to provide the most naturally produced and preserved foods that they can, in the most appealing and presentable way that they can. The fact that John Mackey is consistently open to new change for the profit...
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...Deviance and Social Control Deviance and Social Control Unit: New Left Realism New Left Realism Deviance and Social Control New Left Realism Introduction In the early 1980's, two "new" approaches to the study of crime and deviance began to emerge in Britain and America, both of which focused upon the "realities" of crime (specifically) - but from different ends of the political spectrum. In Britain, the "New Left Realism" started to develop through the work of writers such as Lea and Young ("What Is To Be Done About Law And Order?", 1984), while the "New Right Realism" (confusing isn't it?) developed around the work of Wilson ("Thinking About Crime", 1977) in America and writers such as Clarke and Mayhew ("Designing out Crime", 1980) in Britain. While, as you might expect, the two basic approaches address the "problem" of crime from quite different political starting points, they have a couple of ideas in common: 1. Both view crime as a form of "social problem" - not only for control agencies but also for the victims / potential victims of crime. 2. Both produce ideas that attempt to locate crime within a wider political (albeit different) context - the "New Realism". In this set of Notes, therefore, what I propose to do is: a. Outline the basic elements of each perspective. b. Evaluate their overall strengths, weaknesses and general contributions to our understanding of the phenomenon of crime / deviance. This set of Notes focuses on New Left Realism and a subsequent...
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...In the film, Don't Look Back, the documentary starring Bob Dylan, we see both the dark and enlightening sides of Bob Dylan. throughout the film it’s clear that Dylan has a level of comfort with the director, and as a result we are allowed into his personal life on and off stage. there are also a few moments of ambiguity and some highlights in the film that indirectly give us a sense of ageism, sexism and cultural values. The directors craft helps tie these together in a way that is appealing to the audience and can be drawn back to David R. Shumways’ of that era. First I’d like to analyze my impression of the film. Before the film I knew of Bob Dylan, his music, his legacy. I was under the impression that Dylan fell into the category of mellow pot smokers or “stoners” of the midsixties who were heavily involved in politics and current events. Then having heard a few of his songs, I thought, “wow this guy really wants the best for our society”. With that in mind, I also believed Bob Dylans personality would be sort of gentle and affectionate. Dont Look Back pretty much challenged all point of views. Dylan gets into a lot of conflict throughout the film. There are several moments, when we are unsure if Dylan is being civil or argumentative with people. Although, we do get a glimpse at Bob Dylans sensitive side, we are preoccupied by his radical actions throughout the film. The introduction to the documentary, is a flashback into Bob Dylan's career, showing his origins ...
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...the world affects the profitability of Whole Foods Company through several different factors. The standard of living in which the customers of Whole Foods Market are subject to dictates the amount of tangible goods they can purchase from the company. Organic offerings cost more to produce that other types of offerings making the price to consumers considerable higher than non-organic offerings. In our era, the global community is experiencing a shift in the standards of living. With a rising per capita GDP, and the distribution of wealth ever expanding, a much larger consumer base has the purchasing power to choose organic and “healthy” food alternatives compared to some of the options consumers have had in the past. Through market analysis consumers have shown a...
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...of crime and deviance that have been produced by sociologists over the past 100 or so years. The concept of power is a very significant one in relation to the way social rules are created and applied and, for this reason, we need to examine this concept as a means of understanding the nature of social conformity and deviance. A significant aspect of (deviant) behaviour is the reaction of others to that behaviour and, in this respect, we will be particularly concerned with an examination of the role of the mass media in the process of Deviancy Amplification. The concern here will be to outline the role of "official" agencies of social control in our society. Over the past 20 - 30 years a number of "deviant sub-cultures" (Mods, Hippies, Punks and so forth) have surfaced in both our own and other cultures and the concern here will be to both examine the nature and purpose of such subcultural groupings and their relationship to deviant behaviour in general. www.sociology.org.uk Sociology Central...
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...geographical divisions are becoming increasingly irrelevant. Friedman himself is a strong advocate of these changes, calling himself a "free-trader" and a "compassionate flatist," and he criticizes societies that resist these changes. He emphasizes the inevitability of a rapid pace of change and the extent to which emerging abilities of individuals and developing countries are creating many pressures on businesses and individuals in the United States; he has special advice for Americans and for the developing world (but says almost nothing about Europe). Friedman's is a popular work based on much personal research, travel, conversation, and reflection. In his characteristic style, he combines in The World Is Flat conceptual analysis accessible to a broad public with personal anecdotes and opinions. Friedman defines ten "flatteners" that he sees as leveling the global playing field: Archie Weller, “Going Home” Going Home deals with the complexities of the Aboriginal identity in Australia. It is set in the 1980s and the protagonist has succeeded at university. He excels at sports, studies art and does paintings that are admired by the white...
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...Introduction: In 1955 Steve Jobs was born in San Francisco, California and shortly after, his unwed biological parents put him up for adoption. Paul and Clara Jobs, a middle class couple who raised him in Santa Clara County, better known as Silicon Valley, adopted him. As a result, Steve Jobs grew up in a neighborhood where he was surrounded by engineers, innovation, and exposure to the cutting edge of various electronic advancements. As a young child Jobs began to express interest in electronics and technology. After a brief stint in college and a few months in a hippy commune, he started his first job at a video game company called Atari. The chief engineer, Al Alcorn, hired him. Jobs became “one of the first fifty employees at Atari, working as a technician for $5 and hour. ‘In retrospect it was weird to hire a dropout from Reed [College],’ Alcorn recalled. ‘But I saw something in him. He was very intelligent, enthusiastic and excited about tech.’” (Isaacson Pg. 43) In 1976, the intelligent and motivated, Steve Jobs took the knowledge he had acquired at Atari and teamed up with his good friend Steve Wozniak and started Apple as a desktop computer company. For about 10 years the two Steve’s worked together, but in the mid 1980’s tension began to rise between the business partners and Jobs left the company. From 1985 to 1995 Steve Jobs worked on various projects and at various companies such as NeXt and Pixar, but in 1996 Jobs went back to Apple and in 1997 he became...
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...‘It’s Business, Man!': Unions and ‘Socially Responsible’ Corporations Liza Featherstone ▪ Fall 1999 “How do you feel?” roared Jerry Greenfield, CEO and co-founder of Ben & Jerry’s, the ice cream company that has (in the public imagination, at least) long epitomized corporate social responsibility. He posed this question a few years ago to the audience at the company’s folk music festival, held annually in mansion-packed Newport, Rhode Island. “I feel good!” roared back the Teva-and tie-dye-clad crowd. (Greenfield opens the company’s staff meetings with the same ritualized call and response.) The folk festival—featuring countercultural icons like Joan Baez and accessorized by petitions supporting legislation to “Save the Family Farm”—was vintage Ben & Jerry’s. Greenfield’s performance was designed to assure the festival’s upper-middle-class audience that Ben & Jerry’s, maker of flavors with trippy names like Cherry Garcia, is not a bunch of grim stuffed shirts in a boardroom, but a downright groovy (and ethical) little company. The skeptical observer, however, couldn’t help wondering: what happens if you don’t feel so good? Last year, a group of maintenance employees at the Ben & Jerry’s plant in St. Albans, Vermont, found out. These workers wanted time and a half for work on weekends and for any work that exceeded the standard eight-hour day. Company policy was to pay the federal minimum: time and a half only after forty hours have been worked in a week. (This...
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...SEDL – Advancing Research, Improving Education The Impact of School, Family, and Community Connections on Student Achievement Annual Synthesis 2002 A New Wave of Evidence Anne T. Henderson Karen L. Mapp SEDL – Advancing Research, Improving Education The Impact of School, Family, and Community Connections on Student Achievement Annual Synthesis 2002 A New Wave of Evidence Anne T. Henderson Karen L. Mapp Contributors Amy Averett Joan Buttram Deborah Donnelly Marilyn Fowler Catherine Jordan Margaret Myers Evangelina Orozco Lacy Wood National Center for Family and Community Connections with Schools SEDL 4700 Mueller Blvd. Austin, Texas 78723 Voice: 512-476-6861 or 800-476-6861 Fax: 512-476-2286 Web site: www.sedl.org E-mail: info@sedl.org Copyright © 2002 by Southwest Educational Development Laboratory (SEDL). All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage and retrieval system, without permission in writing from SEDL or by submitting a copyright request form accessible at http://www.sedl.org/about/copyright_request.html on the SEDL Web site. This publication was produced in whole or in part with funds from the Institute of Education Sciences, U.S. Department of Education, under contract number ED-01-CO-0009. The content herein does not necessarily reflect the views of the U.S. Department...
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...ANNA MAZHE ANGBAZO ANAMAZH MARKETING PLAN FOR COFFEE SHOP marketing management course work 1 TABLE OF CONTENT 1 EXECUTIVE SUMMARY 2. SITUATION ANALYSIS 2.1 Current situation 2.2 Location 2.3 Micro environment 2.4 Macro environment 3. SWOT ANALYSID 4. KEY ISSUES IDENTIFIED 5. ASSUMPTION 6. OBJECTIVES TO BE PURSUED 7. TARGET MARKET AND POSITION 8. MARKETING STRATEGY 8.1 The product 8.2 The place 8.3 The price 8.4 Promotion 9. BUDGET 10. IMPLEMENTATION. MARKETING PLAN FOR ANAMAZH COFFEE SHOP 1. EXECUTIVE SUMMARY This summary contain the marketing plan for Anamazh coffee shop in Aberdeen. It examines the market situation of coffee business in Aberdeen and the United Kingdom. The document analyze the size and trend of the business, explaining the macro and micro environment using PESTLE and 3Cs model to study factors that can impact on the intended business. Base on the situation analysis, the sustainability of coffee business in Aberdeen and the United Kingdom is achievable, UK is known as a nation with coffee drinkers. Furthermore, the brand competitors were critically examine. There are many coffee shops business in the United Kingdom and Aberdeen. In UK the three top leading coffee brands are Costa, Starbucks and Café Nero, likewise in Aberdeen. They have the larger market, therefore, Anamaze brand must take its competitive advantage to penetrate the market. The document also explain the key issues of the intended business and also make assumption...
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.....1 Significance of the Study..................................................3 Scope and Limitations......................................................5 Chapter II................................................................................... Research Problem.................................................................................8 Effects..................................................................................................10 ii Acknowledgement “You learn to speak by speaking, to study by studying, to run by running, to work by working; in just the same way, you learn to love by loving.” I would like to express my sincerest thanks to those special persons who made my life so meaningful. I owe my deepest gratitude to my parents for all of their support and sacrifices that they made for me and for providing everything I need. To Sir JP Valeza, he tried and tried to teach us until we understand what we supposed to do with the project work. To all of my friends, for the kindness, trust, for guiding me when I am wrong and lots...
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...Global Environmental Change 17 (2007) 445–459 Barriers perceived to engaging with climate change among the UK public and their policy implications Irene Lorenzonia,b,������, Sophie Nicholson-Coleb, Lorraine Whitmarshb a School of Environmental Sciences, University of East Anglia, Norwich, NR4 7TJ, UK b Tyndall Centre for Climate Change Research, School of Environmental Sciences, University of East Anglia, Norwich, NR4 7TJ, UK Received 25 August 2006; received in revised form 12 January 2007; accepted 17 January 2007 Abstract This paper reports on the barriers that members of the UK public perceive to engaging with climate change. It draws upon three mixed-method studies, with an emphasis on the qualitative data which offer an in-depth insight into how people make sense of climate change. The paper defines engagement as an individual’s state, comprising three elements: cognitive, affective and behavioural. A number of common barriers emerge from the three studies, which operate broadly at ‘individual’ and ‘social’ levels. These major constraints to individual engagement with climate change have implications for achieving significant reductions in greenhouse gases in the UK. We argue that targeted and tailored information provision should be supported by wider structural change to enable citizens and communities to reduce their carbon dependency. Policy implications for effective engagement are discussed. r 2007 Elsevier Ltd. All rights reserved. Keywords: Climate...
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...and the sense of belonging, which they their children aspired to develop in mainstream British society. To the children of immigrants, particularly those who had migrated from British Commonwealth or ex-colonized countries, any reflection on Britain, or their parents’ homeland, in terms of “home” may differ significantly from that perceived by their parents. As a writer born and bred in Britain of a Pakistani father and an English mother, Kureishi reflects upon his own identity, affirming in an interview his own sense of identity be seeing himself as British: “Critics have written that I’m caught between two cultures. I’m not. I’m British; I’ve made it in England. It’s my father who’s caught. He can’t make it. Elsewhere he proclaims his British identity in a similar way: I’m British, as wrote in The Rainbow Sign. Just like Karim in the Buddha. But being British is a new thing now. It involves people with names like Kureishi or Ishiguro or Rushdie, where it didn’t before. And we’re all British too. (Kaleta8) Stuart Hall in his Old and New Identities...
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...DIESEL case study “Branded hedonism” Enric Gili Fort | ID520 Communication Planning | Fall 2005 | Institute of Design, IIT Enric Gili Fort Design Planning track ID520 Communication Planning Fall 2005 Institute of Design, IIT Chicago, IL 2 Table of contents 1. Era Analysis 4 • Era analysis • Competitive Analysis 2. Brand portfolio architecture 10 3. Brand identity beyond names and marks 12 4. Communication approaches and assets 16 •Identifying communication assets •Marketing Approach 5. Communication considerations and modes 22 •Framing of terms of comparison and key messages •Analysis of a communication • Webography and appendix 24 1. Era and competitive analysis Era analysis Diesel jeans started in 1978 when Renzo Rosso, after being designing his own clothes for several years and after graduating of an industrial manufacturing textile school, joined forces with a group of textile manufacturers in his region creating the Genesis group. Under the umbrella of this company many brands were launched and nowadays many still remain well known: such as katherine Hamnett, Goldie, martin guy, ten big boys and of course, diesel. In 1985 Rosso took control of the company by buying out the other partners and while being the sole force of the brand the company began its expansion. Without being trained neither in marketing or advertisement, Rosso defined and created the brand from scratch and after few years...
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...Negotiation Style Chen Shuqi SEIB Abstract As the increasing frequency of international trades， international negotiation skills draw a lot of attention. Regarded as a major barrier for cross-cultural communication, understanding culture difference is of signification . This essay will firstly introduce the study history and relevant definitions of international negotiation and how culture factors impact on negotiation style. Considering the gradual closed trade relationship between Germany and China and the commonly acknowledged differences of national cultures between them, this essay would firstly analyzes images of Germans for the general Chinese in a book, Die Langnasen . Further, it clarifies German negotiation style basing on analysis from Hofstede's cultural dimensions theory. We find out that some of German business behaviors from the theory don’t fit with our general impression as the book concludes. After discussion about the deficiency of the theory or possible stereotype of the book, we try to present a modification of the prevalent impression about German negotiation style, and give some suggestion about how to carry out a better international business negotiation with Germans. It may be possible to provide us a better understanding in successful negotiation process with Germans. Key words: International negotiation, German culture, German negotiation style 德国文化对其谈判风格的影响 陈舒祺 国际商务英语学院 2011级国际商务管理 摘 要: 随着跨国贸易的频率迅速增长，国际商务谈判技巧尤为重要。在影响跨国商务谈判的各种因素中，文化差异被认为是最...
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