...Case Summary J Boats Xuemeng Hu There are three basic sources of strategic risk: operational risk, asset impairment risk, and competitive risk. The strategic risk of J Boats is mainly competitive risk. With the five-force analysis, first, demanding customers may choose to switch suppliers. J Boats has trouble in the cruising and entry-level markets, because cruisers think that it only builds racing boats. J Boats should attempt to identify who its customer is in every market. Second, suppliers may choose to limit availability or increase the cost. J Boats works with the builders such as TPI, but TPI doesn’t share either unexpected efficiencies or cost overrun with J Boats. TPI may increase the cost of building the production molds in the future. Third, new competitors may enter the industry with new technologies and products. J Boats focuses on the new product, and tries to have the best performing brand in the industry. Worried about the emergence of new products, J Boats is innovating too much, resulting in competing with itself in the used boat market. What’s more, the managers do not perform well in the financial planning and cost control. They don’t understand the trade-offs of quality and price. Substitute products may become available with superior costs. Johnstone family would describe J Boats' strategy as a unique perspective by creating a mission to pursue high performance boat designs in the recreational boat market. They would describe the strategy...
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...Data Analytics: A Marketing Segmentation Case Study T. Evgeniou, INSEAD J. Niessing, INSEAD The Iterative Process Cycle Data Preparation & Exploration Analysis Goal of Analysis Performance Assessment Segmentation Methodology – A(nother) Process 1 2 3 4 5 6 Identify Business Issues Clarify Scope and Dimensions Generate and Refine Hypotheses Decide on Data to use / Collect Needed Data Build the Segmentation Framework Link to Marketing & Business Strategy A Segmentation (micro-)Process • Segmentation solution is created through a rigorous and iterative process Data Processing/ Factor Analysis Cluster analyses Review and refine Why Segmentation? • SEGMENTATION is a critical enabler to achieve business objectives and realize benefits • SEGMENTATION is critical to identify white spaces for new products/offerings • SEGMENTATION helps organizations to optimize their retention and acquisition strategy • SEGMENTATION is often used to optimize pricing across different products • SEGMENTATION enables organizations to become more customercentric • MARKET DYNAMICS make segmentation critical to business success. Questions You Might Hear… These are only some of the issues that clients may raise that clue you in to appropriateness of segmentation Growth & New Opportunities Market Structure Product Development Channel Deployment Resource Allocation Retention...
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...Once upon a time, there was an island where all the feelings lived: Happiness, Sadness, Knowledge, and all of the others, including Love. One day it was announced to the feelings that the island would sink, so all constructed boats and left. Except for Love. Love was the only one who stayed. Love wanted to hold out until the last possible moment. When the island had almost sunk, Love decided to ask for help. Richness was passing by Love in a grand boat. Love said, "Richness, can you take me with you?" Richness answered, "No, I can't. There is a lot of gold and silver in my boat. There is no place here for you." Love decided to ask Vanity who was also passing by in a beautiful vessel. "Vanity, please help me!" "I can't help you, Love. You are all wet and might damage my boat," Vanity answered. Sadness was close by so Love asked, "Sadness, let me go with you." "Oh . . . Love, I am so sad that I need to be by myself!" Happiness passed by Love, too, but she was so happy that she did not even hear when Love called her. Suddenly, there was a voice, "Come, Love, I will take you." It was an elder. So blessed and overjoyed, Love even forgot to ask the elder where they were going. When they arrived at dry land, the elder went her own way. Realizing how much was owed the elder, Love asked Knowledge, another elder, "Who Helped me?" "It was Time," Knowledge answered. "Time?" asked Love. "But why did Time help me?" Knowledge smiled with...
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...A journey by boat It was Durga Pooja vacation. I had come to my native village with my cousins. As we had no work there, we found the village life very dull. Suddenly an idea struck in my mind and soon we decided to go on a journey by boat. A day was fixed for the journey. The river was not too far. On the fixed day we took our bags and some things to eat and started for the river bank on foot. As we had already hired a boat, we found it ready. The boat was small but it was beautifully decorated. There were two boat-men who instructed us to set properly on both the sides of the boat. It was morning and the sky was clear. A fine cool breeze was blowing. As soon as we took our seats in the boat, it began to move on water. They were really thrilling movements in our life. We all were in high spirit. The' boat was moving gently. The river water was shining in the rays of the sun and was presenting a beautiful scene. It looked white like silver. There were many more boats of different shapes and sizes sailing in the river. There were men, women and children in those boats. The children were very excited and were shouting with joy. All of a sudden the cool breeze stopped blowing and we felt a bit hot. One of my cousins suggested enjoying cold drink which we had brought in our bag. Soon it was midday and we decided to take our lunch. Up to this time we were on the other side of the river. The boatmen tied the boat to the bank and guided us to a restaurant. We took our meals. We enjoyed...
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...Tunnel of Love The water flows both ways through the tunnel of love, depending on which rusty lever I force! Like life, this tacky carnival ride with its soggy boats bobbing in a curving trough is not a circle but a figure-eight, or an eighty-eight, that doubles back and gives us second chances to be noble or to wet the seat of our pants. Where the streams cross, with my over-education I can steer the couples through the wide or the narrow entrances to tapered, covered corridors and either squeeze them together or wedge them apart, depending on their fitness for each other—and all for the minimum wage! Take this gentleman for example and his uncertain girlfriend. If I wobble their boat just slightly as they step into it and he steadies her by the shoulder and elbow, his small but certain gesture will beguile her. I could put myself in his place at that moment and she would want even me! On the other hand, if I collide two boats before the tunnel, I can sunder the pair that responds with annoyance—and at the same time cinch the two who share a laugh about it! The two I denounce will smell the mildew from the trapped water of an aging ride that should be condemned. For the two I affirm, ample to themselves, the tunnel and its weeping walls will fade away like other people’s problems. I should be paid what couples counselors get for my discernment! The uninspiring and the doomed I leave alone for the gears of the drive chain to propel toward their insipid certainties, but those...
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...most buyers care more about quality as opposed to price. Due to this, in order to improve craft marine’s reputation they should bring in JD power and associates. This is a known company that evaluates boats based on quality. This will help Craft Marine get into consumers mind as being a top quality product. More over Craft Marine should also bring in trusted celebrities that use boats a lot. Though this would cost more, the consumers would trust the celebrity, as it is someone who frequently uses boats. AN example could be Pitbull, though he doesn’t use boats often he is viewed favorably, and he could do a music video on the boat. This would make men want to buy the boat, as the boat in the music video is seen as a way to get girls. The major boat buyer is a 30-year-old guy. In addition, Pitbull is a symbol/figure of Florida. Though it would be better to hire a celebrity directly tied to boating. * They should get more involved in luxury trade shows in Florida. In addition, CM needs to partner with distributors and dealers to offer the products in better areas of the store where consumers will notice it more. * They should have interviews with boating experts to show why their boat is better Moreover hire sales representatives to go to places in Florida and show off the boat. They could also answer consumers questions as they will be experts. This goes hand in hand with how consumers care the most about performance and quality. * CM could...
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...the saturday as there was unpredictable wind on the sunday. We launched fairly quickly and made our way out to the start line, we where starting in the blue fleet so we where second start and had plenty of time to set up the boat and work out the line bias. We didn't have the best of starts in the first race and sailed in dirty air throughout the first beat and so therefore rounded the first mark about 35th (which was really near the back of the fleet) we where really determined to make up some places so we really put our heads together and managed to take 10 boats on the downwind leg and a further 5 on the finish line to secure a 26th which we weren't to happy with to be honest and we knew we needed to change the way we tackled the fleet. We made a few changes and started the second race fairly well at the pin end and then worked our way to the right side of the course which seemed to pay. We had a decent leg and rounded the first mark roughly 20th. On the downwind we made a few misjudgments and lost some places. We made up the places again however and finished 20th which was better than the previous but we know we can go quicker! We had about 10 minutes before our next start so we just tried to change the way we where sailing, we set up the boat completely different and just hoped that we made them for the better. We got straight into the third race and had a great start, we made our way to the right...
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...What kind if accounting system is needed for the growth of the boatyard? Facts • Bates bought the boatyard using her savings and also a private mortgage • Bates realized the need for and adequate accounting system • Record on show just cash receipts and disbursements only • Balance sheets and profit and lost statements had only been prepared for tax purposes • There were several other business on property, not just boat manufacturing. • There is a large shed for storage of boats for the winter time • Large outdoor space for boats storage as well • Bates also get hired for hauling the boats to storage • There is a large shed with capacity to built up to 40 boat at a time • A store located on the property sold marine hardware and supply. • The wharf is also equipped with a gas pump • There are no other yacht clubs in down Analysis 1.(a) Bate needs to put a job order cost system in place so that she can know what her cost for manufacturing a boat is her job order. Once this system is in place she can determine the price point where she can make a profit after paying her debt. Bates did not have any proper accounting system; Bates only has record for cash disbursement and cash receipts. Bates should use the cost accounting system. This system is suitable for her as she can identify and assign the cost to each department. Bates should implement segmental reporting for each of the department so...
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...Little Island There isn’t much to it, nothing but some houses on stilts, a bunch of boats, and Cajuns. It has always been my family’s vacation spot. Years ago my grandfather, my dad, and my uncle together bought a shack on stilts. It was to be my home away from home. When I was young I always wanted to go to the island. One time my Father and I were getting ready to leave and I started having fever, but I didn’t tell anyone for fear of not being allowed to go. With its ramshackle houses, and sand the color of mud along the beach, many people don’t understand why I like it so much. It has always been my sanctuary, the place where nothing back home mattered for a time. The hardest decision to make is whether to have fish or shrimp for dinner, and most of the time we ended up having both. The island is seven miles long and no more than half a mile wide. In the grocery store, or rather general store, called the Sureway, a replica of the Louisiana state record Warsaw grouper hangs. Seafood is everywhere, boiled (pronounced balled) shrimp, crawfish, and blue crab, especially blue crab, abound. The island smells like salt with a hint of fish. The fish camp, as we call it, is nothing more than a building with some window units, a nineteen forties chamber stove, and several beds. Despite its simplicity and smallness, it is heaven on earth. The Sand Dollar Marina, where we launch and keep our boat, is at the far end of the island. Pleasure fishers and charter fishers alike leave...
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...Names in Yellowtail Marine , Inc. Yellowtail business: selling boats to police, military, custom agents. pioneer in the material in making boat of fiberglass. Robyn Gilcrist ; job title: New CEO of Yellowtail Marine, worked for Sportscraft for 4 years. Robyn met Boswell in 1967 Graduated in tour top 5% of her MBA class. she won national events, she helped Sportcraft increase in 70% of sale when she was working in promotion and marketing department. Agreed to start working May 4 but actually start on April 14. Charles Boswell: Vice president , was president of CBG, venture capital company, Alaska oil, Olaf Gunerson: : Old CEO of Yellowtail Marine. He held a party to introduce Robyn to most of Yellowtail’s managers. died of heart attack Addressed Problems at Yellowtail Marine: 1. Sale decreased from 10 mil in 1973 to 8.4 mil in 1975 ; Reason: Oil crisis and the Recession in 1974 impacted the boat’s industry leading to the increase of material price used to make boats. The Boat Safety Act of 1971 regulated Yellowtail’s operations, requiring to keep records of compliance. EPA and OSHA enforced the company in changing noise lever, sanitizing water problem, and the chemicals used in manufacturing boats were directly harmful to workers’ health. Boswell want Robyn to start working on Crosair, new project. Time constraint issue raise : Dealing with whatever she needs to do then fly to SF for a board meeting and go to Olaf’s funeral on April 15. Work on the new budget for the...
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...Journey by a boat can be a very interesting experience but, it can spell danger as well. This is what I have learned by my one and only and the first experience at boating. During the summer vacations we had gone to for our holidays as, there lived a few of our relatives and friends. At Varanasi, the Ganges flows at its bloom and that is what I had wanted to enjoy and I had never lived near any expanse of water, me the very sight of water thrills me to Varanasi Had gone all of us, my parents and my elder brother, when was just about seven years old. Since I was always fon4 0f any water expanse, the thought of going to a place where I would be able to be near and see the Ganges made feel very excited. Within my mind I had already planned to 80 to the Ganges and enjoy the trip. Theie, at Varanasi, we were a group of six of us all of the same group I being the youngest. Every day we used to Play and go out together. One day while we were playing, mZ elder brother who is also very fond of water planned with the others that, the next day we would visit the Ganges, and there go for a boating spree. My brother and I knew that, if We told our parents about the plan they would not allov us to go alone, so, we kept it a secret from them. The next morning we just told them that we were all going out for sightseeing in the town, and they obviously allowed us so now all the six of us got together and went to the venire of the river. At the banks of the Ganges, there were a number...
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...Burnstein) This means that the canal became the center of trade because it was connected to most of all the states. Another reason why trade increased was because of the larger the boats were.These boats were being built bigger because of the larger the freights were mainly because more trade was being used.In the news article it states, "They are larger boats, carry freight, have only two horses, and consequently do not go as quickly, and moreover have not so select a company."(Thomas S. Woodcock)This shows that the more trade the more a boat had to carry so it meant that it took a little longer.So increasing trade with Erie canal meant that the transporting was faster, it became faster by land taking longer because water has fast currents to make the trip faster.In chart 4 it shows that the larger the boat and large bodies of water lead to more transporting happening because without one then it wouldn't work out as well as it did.Trade was one of the biggest impacts the Erie Canal had on America but there but there are little ones to such as safer, cheaper,...
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...other and boats and ships need to move from one elevation to the other, similar to a person going up or down an elevator. These locks are made because it would be terribly challenging for canals to be made on land that is completely flat. Sometimes where canals are built, the terrain of the land is hilly and unequal. A ship will enter one gate with the water level equal on both sides of the gate. The gate will open, the ship will enter then the gate will close. These gates are watertight doors which seal off the chamber from the upper and the lower levels of water from getting in, so this does not affect the rise or fall of the ship. Leonardo Da Vinci invented the most common gates called Miter Gates in the late 1400’s. After you enter the gates, depending if you need to rise to a higher elevation or a lower elevation, the lock will work two different ways. If you are going low to high, you enter the lock. The lock then gets filled with water from the higher part to get you on equal levels of water. Once you get onto equal levels of water the gates are opened and the boat can continue down the canal. Having locks in man-made canals means that for the workers building the canal, they would not have to make the land entirely flat. When a ship is traveling in an alternate direction, and the boat must travel from high point of elevation to a lower one, you must first open the gates, and put the boat in the lock. Immediately afterwards you must close the gate as the boat enters the...
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...Dream Yacht: Take you to most prestige and private parties Type: SeaView50 Cost: INR 17,401,000 (1.7 crores) Members on board: 50 Suitable for : Top end Wedding / personal private parties. Mayura Sankey Boat Club (Sankey Lake) The charm of a sparkling lake glittering like a jewel in a brass setting amidst the concrete jungle of an urban metropolis is a real treat to behold. Sankey Lake is the ideal weekend retreat for tourists visiting Bangalore or for citizens desiring a break from the routine tedium of everyday life. Sankey Tank offers it all, be it sightseeing, or a picnic or a pleasant boat ride in the balmy afternoon lull. An undertaking of the Karnataka State Tourism Development Corporation, the Mayura Sankey Boat Club is equipped with abundant rowboats, pedal boats and motorboats. Tourists can discover the lake by rowing across its perimeter. The Club is also endowed with a luxurious swimming pool nestled in an idyllic green setting. Sankey Tank also permits tourists to hire boats and sail across to the jungle-clad nearby islands and spend a fruitful day exploring the dense wilderness. The Mayura Sankey Boat Club is open on both weekdays and weekends from 10 a.m. to 6 p.m. while the swimming club remains open from 6 a.m. to 5 p.m. on all days except Fridays. Entry to the club is reasonably priced at Rs. 10 per adult and Rs. 5 per child for a swim in the lake while a boating spree across the lakes cost Rs. 10 per head. The club also has an exclusive ladies only...
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...Isael Tore Science Experiment Rubber-Band Powered Altoids Boat 5th Grade Teacher: Mrs. Gainous Problem The purpose of my project was to find out which rubber-band powered Altoids boat would work better? My project consisted of two boats one small boat and one large boat. Hypothesis I predict that the small boat will propel the longest time. My prediction is that the small boat will work better because of less weight and size difference. My prediction of the large boat is that it will not work out due to size and weight. Procedures 1. Initial step gather all materials together. 2. Have a large space for water for example at home you can use the bath tub ready to place your boat tin in. 3. Next you begin to glue to Popsicle sticks on the right and left sides of the Altoid tin. (note: allow a few minutes for drying) 4. The following step consists of placing the rubber-band on the end of the Popsicle sticks to create the propeller for the boat. 5. Next you will turn the rubber-band holding the plastic propeller. 6. The final thing to be done is place your boat in the water for a minimum of 3 trials. Results My experiment resulted in my hypothesis being wrong. During the 3 trials of the of the small Altoid tin boat was as follows the boat only propelled for about 3 inches and stopped propelling each time immediately. The regular Altoid tin during the 3 trials propelled...
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