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J.C. Penny Corporation, Inc. Company Analysis and Prognosis

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J.C. Penny Corporation, Inc. Company Analysis and Prognosis

Tasha Liberman

CASE STUDY BACKGROUNDER #2 MGMT 498 nd July 22 , 2013

Table of Contents Introduction .............................................................................................................................. 1 Company & Industry Background...................................................................................... 1 Company Strategies ............................................................................................................ 1-­2 Current Financial Performance.......................................................................................... 2 Financial Performance Compare to Sub-­Sector ........................................................ 2-­3 Primary Macro-­Level Forces ............................................................................................... 3 Micro-­Level Forces.................................................................................................................. 4 Primary Strengths and Weaknesses ................................................................................. 4 Risk and Rewards Potential............................................................................................. 4-­5 Three-­year Prognosis ............................................................................................................ 5 Five-­year Prognosis ................................................................................................................ 5

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