...During a time when blacks were considered less than equals to whites, Jack Johnson refused to be oppressed by racist America. He was both unafraid and uncompromising. He went wherever he chose, did whatever he wanted, and controversially had sexual relations with whichever race of women he wanted. As a boxer, Johnson went from being an unknown to the first African American heavyweight champion of the world. With little regard for his safety, he destroyed white fighters when blacks were expected to submit to whites. Johnson saw himself as an equal amongst whites; therefore he paid little attention to the chaos he caused throughout his professional career. Jack Johnson was born on March 31, 1878 in Galveston, Texas. He was one of seven children born to former slaves. Although he only had five years of schooling, he had big dreams of being famous. Growing up in Texas, he realized there was very little opportunity. Some of his earlier jobs included sweeping floors in a barber shop, carrying bags at a hotel, and loading bales of cotton on the waterfront. While working these dead-end jobs, Johnson continuously searched for a way out. It is unclear of just how he got into boxing, because he told various stories concerning this issue. His stories included everything from beating up the neighborhood bully to winning battle royals. Battle royals consisted of six to ten boys fighting blind-folded until the last man was standing. This was done is the presence of drunk white...
Words: 2001 - Pages: 9
...The early 20th century was a time of conflict for many nations, this was beyond physical wars. It was a war for the mind, there were many people with traditional mindsets that thought whites were the superior race and thought that African Americans and other people of color were inferior to them. In Theresa Runstedtler’s, Jack Johnson: Rebel Sojourner she discusses the life of the African American heavyweight boxing champion, Jack Johnson, and the obstacles he faced as a person of color in the spotlight during his boxing career. For a person of color in the early 20th century Jack Johnson lived both a typical and an atypical life. Johnson was mostly successful in making a life of his own by not abiding to the rules that were set for him and...
Words: 1671 - Pages: 7
...John Arthur "Jack" Johnson, nicknamed the Galveston Giant was a great man among that made a huge impact and difference in the years 1908 where he faced many obstacle that could not stop him but racism is the biggest obstacle he had to face the since day he was born. Jack Johnson was the first African American boxer that was able to make a difference by boxing and beating any white, black, boxer from all across the world for the name and honor heavy weight championship across the world. Jack Johnson was a black men that followed his dream of being the heavy weight boxing champion didn’t let the white men bring him break him down no matter what slurs and harmful word and. Even the white man abusing their power to get on jack Johnson nerves and break him down so he can look bad if front of everyone not like everybody Doesn’t hate him all ready but he still didn’t care about what they did to him or what they said because he was a rich black boxer living the white men life....
Words: 1263 - Pages: 6
...they can hit when a company least expects them. They come in many forms – strikes, layoffs, product recalls or allegations of misconduct, but while some of these may seem small, every crisis has the potential to damage the reputation of a company. Regardless of the severity of the situation, crises pose a serious threat to companies – not only to their reputation but their fiscal health as well. When Odwalla’s apple juice was thought to be the cause of an outbreak of E. coli bacteria, the company lost a third of its market value. The same allegation against Jack in the Box restaurant in 1993 caused the hamburger chain’s stock price to fall from $14 a share to nearly $3 a share. On the other hand, some companies emerge from crises unscathed in the eyes of consumers and investors. Johnson and Johnson is one such company. After it was discovered that its Tylenol capsules had been laced with cyanide, Johnson and Johnson reacted in such an effective way that the case is now well-documented as an example of successful crisis management. The factor that determines how a company will withstand a crisis is its ability to respond to the crisis. “The public forgives accidents, but it doesn’t forgive a corporation if its response to the public is inadequate.” Once a crisis occurs, the company is suddenly a target for the media, who are acting on behalf of the public to find out the answers to the important questions...
Words: 2345 - Pages: 10
...ANNUAL REPORt 2011 Johnson & Johnson will continue to bring meaningful innovations to people around the world so they can live better and healthier lives. We are deeply committed and dedicated to the people who use our products, our employees, the communities in which we live and work, and you, our shareholders. Most important, we will never lose sight of who we are. ON tHE COVER Matt Cox, who has type 1 diabetes and uses the waterproof ANIMAS® VIBE™ insulin pump, swam an English Channel relay to raise money for the Juvenile Diabetes Research Foundation. Matt wants to show his son, Jack, who also has type 1 diabetes, that the condition need not hold him back in life. Read Matt’s story on page 16. CHAIRMAN’S LETTER To Our Shareholders hroughout our annual report this year, you’ll read the severe economic decline; the tightening of consumer about how Johnson & Johnson is bringing meaningful spending and health care budgets; over-the-counter (OTC) innovation to our patients and customers, and making product quality issues at McNeil Consumer Healthcare and a difference in their lives in a personal way—from the recall of the DePuy ASR™ Hip System. Brunhilde Wecker, who made a full recovery from her stroke Our company was severely tested. thanks to our new blood clot retrieval and removal device, In managing through this stretch, we relied heavily on the resolve to our own Bill Hait, an oncologist whose vision and insights of our people and on our time-tested business...
Words: 55630 - Pages: 223
...there was a little jack rabbit that had tiny, tiny ears and little legs. His main problem was that he could hear or get around very easily. His home was under this big oak tree in the forest, it was very cool and it kept the rain from getting him all wet. Mr. Jack was very friendly; everyone in the forest was his friends even his common enemy; like the coyote. But out of all his friends there was this one that Mr. Jack would always turn to for help or questions that he wanted answers to. This friend live in the upper part of the tree, he was an owl named Hoot. So one night he just got back and he saw Hoot in the tree and he looked at him and said “ Hoot, why is it so hard for me to get around and so hard for me to hear I don’t get it; I know you can hear really well, and you get around great because you have wings”. Hoot was thinking and said “I don’t know how that works but that’s the way life goes, now get some sleep.” “Ok I will good night Hoot.” Later that night Jack was having dreams about actually having long legs and ears, he was so happy and excited that in the morning he woke up and had to tell Hoot. He was very happy for Jack, then it hit him what if I try to tug on Jacks ears and legs. Hoot thought it over very carefully and was thinking maybe that will really work. At least Jack would be happy if that really did happen because he never stops talking about his ears and legs getting longer. The next day he was tell Jack about his great plan, Jack got excited and said...
Words: 514 - Pages: 3
...Jack Wills EXECUTIVE SUMMARY In this report, our main aim with regard to existing communications systems to analyze Jack wills and how to use this new strategy to improve the communication system can be implemented to meet the business environment organizations. TABLE OF CONTENTS Jack Wills History Jack Wills was launched in 1999 in Salcombe, Devon, designing British heritage-inspired goods for the university crowd. We continue to be influenced by the best of British, from our history and culture to sporting and country pursuits. We take pride in using the finest quality materials, techniques and design to deliver our distinctive connection between the old and new, epitomising what it is to be young and Fabulously British. About Jack Wills Jack Wills attached great importance to British history and tradition, in different places to development business is always keep faithful to our British roots. In this, they have four convictions: Entrepreneurial - The business began with two friends taking a risk that pioneering approach and commercial instinct remains and we will retain it, however large we become. Innovative - Creativity, and the desire to be leading edge, drives us it makes our day jobs more exciting, and ensures that we keep inspiring our customers too... Responsible - Integrity and decency is at our core; it's inherent in us to act properly and treat everyone, whether our people, our suppliers or our customers, with respect. Excellence...
Words: 252 - Pages: 2
...Manager of Jack Wills Marketing Communications: MK0274 James Brown: 12000204 Word count: 2,424 Contents Page 1. Analysis of Campaign Context Page 3 1.1 Customer Analysis Page 3 1.1.1 Demographics Page 3 1.1.2 Psychographics Page 4 1.1.2.1 Lifestyle Page 4 1.2 Competitive Landscape Analysis Page 5 1.2.1 Direct Competitors Page 5 1.2.2 Competitor Promotional Activities Page 5 1.3 Market Trends Page 7 1.3.1 PEST Analysis Page 7 1.4 Brand Analysis Page 7 1.4.1 SWOT Analysis Page 8 1.5 Overview of Recent Campaigns Page 8 1.4.2 Past Campaigns & Implications for my plan Page 8 2. Marketing Communications Plan Page 9 2.1 Objectives and Goals Page 9 2.2 Target Audience Page 10 2.3 Channel Distributions Page 10 2.3.1 Texting Page 10 2.3.2 Sales Campaigns Page 10 2.3.3 Public Relations Page 11 2.4 Creative Strategy Page 11 2.5 Cost: Budgetary issues, implementation & control Page 3. References Page 4. Appendicies (on attached sheets) 4.1 4.2 4.3 4.4 4.5 4.6 1.0 Analysis of Campaign Context In this first part of the report I shall be analysing the consumers, competitors and market trends whilst also reviewing the Jack Wills brand previous campaigns and success up to this date. 1.1 Customer Analysis I distributed a questionnaire both online and in person to gauge variation of results for my primary research on consumer opinion and behavioural insight towards the Jack Wills brand...
Words: 3123 - Pages: 13
...The strongest always prevail over the weak; one example is World War 1. The stronger armies prevailed, while the weaker ones were destroyed. Golding in his novel, Lord of the Flies, argues that the strongest prevail over the weak. A couple of instances where this is demonstrated are when Jack makes his own group and everyone joins him because he’s stronger, nobody disobeys the stronger people because they are scared they will get hurt, and lastly Jacks group has stronger people so they take over Ralphs group. Firstly, one of the many scenes demonstrating that the stronger prevail over the weak is when Jack creates his own group. For example “Long before Ralph and Piggy came up with Jack’s lot” (164). This proves Golding’s argument that the stronger do in fact prevail over the weak considering everyone joined his group because he was physically stronger then Ralph. Secondly, another example that relates to Golding’s argument is when Samneric are too scared to leave Jack’s group because they are afraid that they will get hurt or killed. For example, Ralph said “Wont you come with me? Three of us- we’d stand a chance” and Samneric replied “‘You don’t know Roger. He’s a terror.’ ‘-and the Chief-they’re both-‘ ‘-terrors” (210). This once again proves Golding’s argument because Samneric were indeed too afraid to disobey the stronger leaders. Finally, the last instance where Golding shows that the stronger prevail over the weak is that Jack’s group had more people, and eventually...
Words: 390 - Pages: 2
...HYDRAULIC JACKS Hydraulic jacks find variety of application in Civil and Structural Engineering such as plate Bearing and CBR tests on soils, Deformation and Insitu Shear tests on foundation rock strata, Elastic Modulus-tests on mass concrete and for pre-stressing steel wire in pre-stressed concrete. HEICO jacks are simple and compact in design and easy to operate. Jacks upto a capacity of 500 kN are provided with single plunger pumping units and those of capacity more than 500 kN are provided with double plunger type pumping units. Each jack is provided with a calibrated pressure gauge of appropriate capacity. The different types of Hydraulic Jacks manufactured by HEICO are detailed below:Note : All hydraulic jacks mentioned below have hand operated pumping units only. Bottle Type Jacks These are fully self contained jacks with integral pumping units and oil reservoirs. A detachable hand lever is provided for operation of pump. A 10 cm dia calibrated load gauge is supplied with each jack. Lifting handle is also provided on the jack. Cat. No. HJ54.05 HJ54.10 HJ54.15 HJ54.20 HJ54.25 Cap 50 KN 100 KN 200 KN 250 KN 500 KN Sensitivity 0.5 KN 1.0 KN 1.0 KN 2.0 KN 2.0 KN mm dia pressure gauge for those of higher capacities. Cat. No. HJ54.30 HJ54.35 HJ54.37 HJ54.40 HJ54.45 HJ54.50 HJ54.55 HJ54.60 HJ54.65 HJ54.70 HJ54.75 HJ54.80 Cap 50 KN 100 KN 150 KN 200 KN 250 KN 500 KN 750 KN 1000 KN 1500 KN 2000 KN 3000 KN 5000 KN Sensitivity 0.5 KN 1.0 KN 1.0 KN 2.0 KN 2.0 KN 5.0 KN 5.0 KN 5.0...
Words: 1174 - Pages: 5
...Assignment Five: Urbanization and sports—from bare knuckle boxing to Jack Johnson The sport of boxing in the twentieth century was very common within the working class, especially popular among the young men, yet there were long time competitors that strived to continue and uphold their titles within the ring, for other reasons besides having the title – reasons that young competitors would not yet fully understand. Being in the ring was a scary place to be, but with the right training and preparation, one could leave the ring with glory from defeating their opponent – exemplified by the press, and with large sums of money to make all ends meet. As young competitors joined the sport and prepared for their upcoming matches, they were more often than not competing for one reason and one reason only – the glory, the admiration, and the reputation. But there comes a time when all motivation within the ring changes. Although the boxers had nothing against each other, and the game had to be played, the incentive behind the aging boxers was no longer the same as it was during their youth. They were no longer competing just for the glory; they were now competing for their families at home; competing to make ends meet to continue to support their loved ones. When taking a look at the lifestyle behind the sport of boxing in the twentieth century for the working class, I found that a quote from the boxing movie Rocky interpreted the lifestyle quite well. The quote is as follows,...
Words: 573 - Pages: 3
...Through the usage of bitter diction, metaphor, and tender diction, King illustrates a gender dynamic granting men control in which Jack struggles to conform and Wendy is successful in following. By using resentful language, King indicates that as Jack deals with control, he tries but fails to obtain control. While speaking to Al on the phone, Jack thinks, but does not voice, “First Ullman, then Wendy, now Al. What was this? National Let’s Pick Jack Torrance Apart Week?” (275). Feeling hostile, Jack bitterly thinks to himself that everyone around him is “picking him apart,” a resentful way to mean criticizing him. As a stereotypical male, Jack is supposed to be regarded with authority, not belittled like he currently is. His inner resentment...
Words: 466 - Pages: 2
...Introduction of Johnson &Johnson As a consumer, you’re familiar with the name. The rich heritage brands from their operating companies have helped people around the world, and chances are your own family has trusted their products for generations. Johnson & Johnson is the world’s most comprehensive and broadly based manufacturer of health care products in the industry. Their products touch the lives of nearly a billion people every day. Their operating companies around the world compete in consumer, pharmaceutical, and medical devices and diagnostics markets. With approximately 120,000 employees working in more than 250 companies in 57 countries, Johnson & Johnson has the skills and resources to tackle the world’s most pressing health issues. Few companies have the consistent track record of public trust, annual sales increases, double-digit earnings increases, and steady dividend increases of Johnson & Johnson. Working together across various business segments, Johnson & Johnson believe that they can accelerate growth through a dedicated focus on the intersection of existing capabilities, customer need, and emerging trends. Because of their wide-ranging technological expertise and global presence, cross-business collaborations provide an enormous opportunity to address unmet health care needs and to enhance competitive advantage for their Family of Companies. Success in these markets requires an understanding of local cultures derived only from local experience...
Words: 1895 - Pages: 8
...Tylenol The background In 1982, Johnson & Johnson (J&J) faced a major crisis that had the potential to send the company into financial ruin. Tylenol, the country’s most successful over-the-counter product, with over one hundred million users, was under attack. The crisis Sealed bottles were tampered with and extra-strength Tylenol capsules were replaced with cyanide-laced capsules. These bottles were then resealed and placed on shelves of pharmacies in the Chicago area. Seven people died as a result. Tylenol was called upon to explain why its product was killing people. The solutions The company first learned of the deaths from a local news reporter. A medical examiner had just given a press conference saying people were dying from poisoned Tylenol. Tylenol had to act fast. What did Tylenol do right? It is difficult to imagine how else should have Johnson and Johnson reacted at the time of the crisis except the following ways: • Recalling all the products whether contaminated or not. • Alerting all the customers by all available media including toll-free hotlines. • Appearance of the chairman of the company on the television to publicize the company’s response and action taken by it to combat the emergency. • Making public relations programmes to address the issues and concerns all the internal and external stakeholders. • J&J put customer safety first. – Company Chairman James Burke immediately formed a seven-member strategy...
Words: 1406 - Pages: 6
...Information/Additional Perspective Johnson & Johnson Tylenol Case In 1982, Johnson & Johnson's Tylenol medication commanded 35 per cent of the US over-the-counter analgesic market - representing something like 15 per cent of the company's profits. Unfortunately, at that point one individual succeeded in lacing the drug with cyanide. Seven people died as a result, and a widespread panic ensued about how widespread the contamination might be. By the end of the episode, everyone knew that Tylenol was associated with the scare. The company's market value fell by $1bn as a result. When the same situation happened in 1986, the company had learned its lessons well. It acted quickly - ordering that Tylenol should be recalled from every outlet - not just those in the state where it had been tampered with. Not only that, but the company decided the product would not be re-established on the shelves until something had been done to provide better product protection.As a result, Johnson & Johnson developed the tamperproof packaging that would make it much more difficult for a similar incident to occur in future. How Did Johnson & Johnson Make These Decisions? The public relations decisions made in light of the Tylenol crisis had to have come from somewhere. This basis for decision making became a bit more clear in 1983, when the New Jersey Bell Journal published article written by Lawrence G. Foster. Foster, Corporate Vice President of Johnson & Johnson, at the time of the Tylenol...
Words: 836 - Pages: 4
