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Description des cours

1. Marketing Channels : MK42043E-1-RN. ECTS 5
Management of the firm's distribution function. Study of the structure, functions, interactions, and activities of marketing channels. Analysis and development of integrated physical distribution and logistics systems for the firm. This course explores the relationships among manufacturers, wholesalers and distributors, and retailers.

2. International Retail Marketing: MK42041E-1-RN. ECTS 5
Understanding the evolution of consumer attitudes and purchasing patterns both in developed and developing countries. Studying how retail companies operate to attract consumers, to differentiate themselves from competitors, to develop at the national and international level.
3. Geopolitics and International Relations: GS42027E-2-RN. ECTS 5
The objective of this seminar is to introduce the students to the analysis of international relations and geopolitics. Geopolitics and international relations provide tools to understanding the contemporary world. The nature, function and components of geopolitics, the power of emerging countries, the role of international trade and the influence of regional organizations will be scrutinized from various theoretical perspectives that have helped to conceptualize and understand contemporary international affairs.

4. Service Marketing : MK42031E-2-RN. ECTS 5
The objective of this course is to supplement basic marketing and marketing strategy courses by focusing on problems and strategies specific to marketing of services. Problems commonly encountered in marketing services -- such as inability to inventory, difficulty in synchronizing demand and supply, difficulty in controlling quality -- will be addressed.

5. Philosophie de l'action: ST42026F-1-RN. ECTS 5
Penser (politique), agir (stratégique), réagir (tactique), faire fonctionner (opérationnel):

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