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Jamie Oliver

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Submitted By Jacobskovbaek
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Jamie Oliver

Wealth has been on almost everybody’s lips the last couple of years. Politicians are trying to safe the people from obesity, but even through the number of overweight people are increasing especially in the United States. Now it is time for other people to take action towards this highly debated phenomenon.

Jamie Oliver has taken both England and the United States by storm with his campaigns involving school meals. These campaigns have caused a huge discussion about Jamie Oliver’s methods and intentions in these campaigns.

The first text is a short article, which discus Jamie Oliver and his handlings is “Jamie Oliver’s Milk War“ posted by Michael Specter the 16th of June 2011. It was published at the Newyorker.com.
Michael Specter may use a lot of sarcasm especially in his first lines “and there is none more glorious than Jamie Oliver, the British interloper who has decided to save America from its gluttonous self.“P 2 L 6-7. He is picturing this wonderful image of Jamie Oliver and his intentions, but with words like “Glorious“ he indirectly is trying to create a kind of negative tone towards Jamie Oliver.
Anyway he ends up being okay with Jamie Oliver as this celebrity “Oddly, that kind of celebrity is fine with me.“ P 2 L 9.
The actions that Jamie Oliver have done seems obvious and in its right place in order to American eating habits. Jamie Oliver is described as a celebrity, and when he puts his face and voice into this campaign, it really adds gasoline to the fire.
To argue his points Michael Specter uses Ethos. It comes to show in his section involving National Dairy Council. By using such experts his words and earlier claims about early death, automatically becomes a lot trustworthier. He emphasizes the point that Jamie Oliver is doing something good, by the example with Starbucks – “even a small change can add up to big numbers“ P 2 L 20.
Michael Spector attitude does later on in the article sound positive towards Jamie Oliver, because of the numbers by National Dairy Council.
Because of wild lobbying it succeeded to banish the “flavoured milk“. Michael Spector does use Logos, especially in these lines “…: so are obesity, diabetes and heart disease. To ignore the link is to invite an early death.“ P 2 L 12-14. Here he is trying to convince the reader to also banish “flavoured milk“ by mentioning a logical consequences of having bad eating habits. He also tries by these lines, to make bad eating habits and their consequences even more obvious for the reader.
Michael Spector article ends up reminding a bit of an commercial, because it is so informative and it’s superficial reasoning.

The other text is by far a lot more direct. A parent of three children, Dana Woldow, has written the article at Educationnews.org. Danna Woldow has also tried to improve school food herself. The big contrast from Jamie Oliver to her is that Danna Woldow’s kids have attended public school.
Cleary Dana Woldow has a clear attitude towards Jamie Oliver and his action. Mainly she is angry about the increasing number of people that who are not capable and tries to improve public education.
Dana Woldow is accusing Jamie Oliver of being a rich man with no background in education or having kids in public schools. However his methods in his TV shows, does not fall in peace with Danna Woldow.
Mainly Danna Woldow thinks that Jamie Oliver is using some hard and brutal methods in order to get his message through. To illustrate her point she involves a Guardian columnist Charlie Brooker. The points that Charlie Brooker brings up are slightly identical with Dana Woldow. Their attitude towards his handlings is that he is not reliable and that he on purpose is deselecting some ways of running his campaign, just because it is not entertaining for the viewer “… Not by campaigning against education cuts – which might be boring - but by setting up his own school. Not one staffed by actual teachers – which might be boring – but by celebrities…“ P 3 L 58-61. Danna Woldow gives other familiar examples that reminds of this. Indirectly she says that Jamie Oliver does not want to change the unhealthy food in the cafeterias, but actually, he just wants to make money and entertainment by exhibiting the lunch ladies and some unhealthy children in the unhealthiest town in the entire US. So it is nothing else than a reality TV, not a show, which accomplishes the intention of fixing the education or the school meals.
Danna Woldow still doubts Jamie Oliver’s methods. She still finds his actions rather bad because they are not challenging the root of the problem – the government. Her clear attitude towards the problem is that it needs to be solved in a political way, because Danna Woldow tells that the budget could not cover the costs of his healthy and better meal. This ruins the fundamental idea of the program, and ends up being very good for Danna Woldow argumentation.
By reading and analysing the texts you may end up with a clear view on which article has the strongest voice. In this case I think it is the article by Danna Woldow, mainly because of her way being an aggressive writer where the aggression does not take control and by that, destroying the argumentation. Her way of proving her points with her real comment talk works out really great. On the other hand Michael Spector argumentation seems a bit sloppier despite his use of Ethos. It may be because he has not got the same amount of knowledge towards the subject as Danna Woldow.

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