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Jani Na

In:

Submitted By omipunk
Words 6388
Pages 26
Table of Contents
Chapter 1 2
Introduction: 2
Origin of the Study: 3
Objective of the Study: 3
Scope of the study: 3
Limitation: 3
Chapter 2: 4
Industry Brief 4
Chapter 3: 6
Industry Analysis 6
Current Market Size 6
Current Mobile Phone Subscribers 7
Growth Rate 8
Scope of competitive rivalry 8
Nature and pace of technological change 9
Porter five forces analysis: 9
Strategic Group Mapping 14
Forces Are at Work to Change Industry Conditions 15
Strategic Moves that Rivals Likely to Make Next 18
Key Factors for Competitive Success 19
Industry Attractiveness 21
Findings & Recommendation 23
Conclusion 24

Chapter 1

Introduction:

“Watson, come here: I want you.” This was the first message ever transmitted from one place to another, through a device called telephone. American genius, Alexander Graham Bell (1847-1922) along with his assistant Thomas Watson invented the device. It was March 10, 1876, an important day for human civilization, the first step towards developing means of communication. We’ve come a long way since then. Today, telephone is a part of our everyday life. Nowadays, the phone is not only used for making calls, among many other functions it’s used for communicating through text-messages and so called multi-media messages, as well as to connect us to the internet. The opportunities that lie in the telecom market seem endless and the growing demand for mobile telephony systems is creating a world-wide market. The telecom industry is nowadays not only by means of millions, but by means of billions. Actors in this industry are seeking the most profitable markets throughout the world.

Bangladesh’s telecommunications sector began with small steps in 1989 with the issuance of a license to a private operator for the provision of cellular mobile services to compete with the previous monopoly provider of

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