...SWOT Analysis of JavaNet Internet Café BUS/210 November 20, 2011 SWOT Analysis of JavaNet Internet Café JavaNet Internet Café is a new business venture that offers Internet access accompanied by quality coffee and bakery products in an upscale environment. This café will be the first of its type in the community. After reading the business plan for this establishment a SWOT analysis was created. This analysis exposes the business’s strengths, weaknesses, opportunities, and threats. Strengths JavaNet offers a unique experience for customers wanting Internet time away from home, and it will be the first of its kind in the community of Eugene. JavaNet will offer knowledgeable, trained, and friendly employees that will be able to assist customers with all of their needs. The business model presented by the owner, Cale Bruckner, is well-developed and addresses all the concerns of a new business. The products offered in the Internet Café will satisfy the needs of its customers with state of the art computer hardware, powerful Internet speeds, high-quality printing, and powerful software applications. An upscale environment will also strengthen the business’s perspective to potential customers. It will offer areas for large and small meetings for the professional customer as well as friendly gatherings. The organizational structure is well-defined and easily managed because of the small size of the establishment. A clear vision...
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...January, 1999 This sample marketing plan has been made available to users of Marketing Plan Pro™, marketing planning software published by Palo Alto Software. Our sample plans were developed by existing companies or new business start-ups as research instruments to determine target market viability, explore marketing strategies, or prepare funding proposals. Names, locations and numbers may have been changed, and substantial portions of text may have been omitted to preserve confidentiality and proprietary information. You are welcome to use this plan as a starting point to create your own, but you do not have permission to reproduce, publish, distribute or even copy this plan as it exists here. Requests for reprints, academic use, and other dissemination of this sample plan should be emailed to marketing@paloalto.com, the marketing department of Palo Alto Software. For product information visit our Website: www.paloalto.com or call: 1-800-229-7526. Copyright Palo Alto Software, Inc., 1999-2000 Confidentiality Agreement The undersigned reader acknowledges that the information provided by ________________ in this marketing plan is confidential; therefore, reader agrees not disclose it without the express written permission of ________________. It is acknowledged by reader that information to be furnished in this marketing plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or...
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...Cale Bruckner has taken an innovative approach to market a highly popular jump start to people’s day. JavaNet Internet Café is a business project that will offer quality coffee and bakery products along with Internet access in Eugene, Oregon that has a potential to reach customers worldwide. Carl Bruckner has created a way to attract people who might drink coffee at home, work, or school into JavaNet Internet Café. These products will be presented in an innovative and upscale atmosphere. JavaNet Internet Café’ will offer educational resources that will help customers gain a better understanding of online resources. After reading the business plan for JavaNet Internet Café a SWOT analysis was created. This analysis represents the business’s strengths, weaknesses, opportunities, and threats. JavaNet has a valuable list of strengths that will help it flourish. The business plan is well laid out and provides a sound development for the future of the company. JavaNet has gone above standard expectations to find a staff that is knowledgeable and friendly. While serving fresh cappuccinos and hot espresso, JavaNet has also provided advanced equipment that is up to date. Mr. Buckner has recognized the consumer needs that while a person may be drinking their coffee, or enjoying their breakfast, they are also checking e-mails and surfing the Internet. Customers can enjoy flat-screen display monitors, speedy machines, and quality printers. The advanced technology adds to the ambiance of...
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...I have chosen to do a SWOT analysis on the internet café business, JavaNet. As I was going through the business plan I noticed that there was a SWOT analysis done already by JavaNet. First I was very impressed by the structure of their business plan and the information that was in it. The fact they did their own analysis told me there was much research done prior to doing their business plan. The challenge I then took on was to compare my analysis to theirs to see if I could find any discrepancies or improvements with their strengths, weaknesses, opportunities, and threats. As I have stated, the business model JavaNet has set up is a very well developed and researched one. They did a market survey to see if there would be a need for such services, what types of groups they could market to and how much people would be willing to pay for such services. The staff seems to be knowledgeable and the owners are willing to train the staff on all the technology. The desire to provide an environment that encourages social interaction, “How to” classes with top of the line equipment. I am in agreement with JavaNet’s analysis of their strengths. There are several weaknesses I see that are not to different from what JavaNet found.. One major weakness is technology and how quickly it changes. Since JavaNet is considered a cyber-café, all technology including the internet must be up-to-date. Keeping up the technology and all the changes, costs money. Being able to balance the budget and...
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...all four of these areas in the JavaNet’s business plan. The internet café is called JavaNet, which will provide a different type of communication and entertainment for the public to use at low cost fee. They will educate the public on what the internet can offer them. They will also provide bakery items and coffee at an affordable price. Within two years of operation JavaNet will be sufficient with a customer base to keep the business functioning. Since the internet is continuingly growing, JavaNet will be able to educate the novice users which will bring people of all ages and backgrounds together. I found that JavaNet does have some strength within their business plan. The venture has experienced researchers and creative leaders. The business model is well-developed targeting people of all ages and backgrounds to come to a place with a common goal, to learn what the internet can offer them. The market segments have been accurately targeted by being the first internet café in Eugene. The distribution channels are chosen from the local wholesalers in Lane County. The wholesaler retails beans to twenty different locations in the Eugene area. The friendly and helpful staff will be able to help the growing population of the daily internet users. They were selected by having the passion for teaching and sharing internet experiences. The staff is very knowledgeable of the services provided by JavaNet. The organization of leadership is simple; Cale Bruckner is the owner, which will...
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...Business Plan – 3142 JavaNet Café After reviewing the business plan for JavaNet Café I think with the high demand and dependency on the internet and it potential for enormous growth, and the great consumption of coffee among the people it has the potential to be a great place to build a social environment. It will cater to the savvy internet users, the internet surfers and the less experienced or non-users of the internet. Not only will JavaNet be a great place to spend time away from home socializing in a friendly environment, you also get to enjoy the best quality coffee, specialty beverages and baked goods while being educated and/or entertained at the same time. I think the combination makes for a great venture. However, like a lot of startup businesses I think it has a few challenges as well as the positives which I plan to point out in my SWOT Analysis. SWOT Analysis Strengths One of the greatness strengths of this business is that this Café is not just an ordinary Café and the only one in the area, but it is providing a service that people use on a large scale everyday, the Internet. To add to the equation, they are selling a beverage that millions of people consume all day, everyday entertaining and educating the public. Since location is important, being downtown close to the business community and close to trendy and upscale eating establishments with reasonable rent makes it is phenomenal. The set up they have planned is great with track lighting...
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...Business 210 SWOT Analysis Danielle Jones October 10,2010 JavaNet Internet Café is the first of its kind located in Eugene, Oregon. The goal of the company is to broaden the community’s accessibility to affordable Internet through social interaction and entertainment. JavaNet is the creation of University of Oregon graduate Cale Bruckner. Cale has business degrees in both Marketing and Management. His level of expertise also includes product development, product marketing, team management, resource allocation, human resources management, and business content development. Cale wrote the business plan for JavaNet Internet Café in 1995 and is currently the vice president of Product Development for Palo Alto Software Incorporated. Cale incorporated JavaNet as an LLC and has three outside investors Luke Walsh, Doug Wilson, and John Underwood. The goal of business plan for the company is to sustain the company through the first three years of operation. Financing and personal investment will allow the company to open and fully operate the first year in business. Profits from acquiring a high scale Internet café will allow JavaNet to be self-supported in year two. In year three, the customer base for the company should be strong enough to distinguish from ordinary coffee houses increasing its popularity while making this a thriving profitable business. The business plan provides full detail of inception to execution of the business and the strategies for executing the business...
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...SWOT Analysis Strengths JavaNet Internet Café’s business plan has much strength. The business is simple with service being easy. The advertisment could be a little more on the aggressive side to see what it is customers like, and to add to the strategy, it will make sense to aim towards more inexperienced internet users. The market for inexperienced users will be very small. Most people know how to use the internet but teaching the ones who do not will help add to the value. JavaNet Internet Café should put the focus on working with the advanced internet users. The employees will be an asset to the company since they will have the knowledge and understanding for any technical issues that may arise. They will become an asset to the team as it uses it expertise to help its customers. The company’s financial plan is very well put together and is assured to be funded. Their outline for success has also been very well researched and is very to the point. JavaNet Internet Café’s ability to figure out what risks may happen will come into play as it maneuvers it’s quality and success. Weakness The business model should be more creative and add a few more options so that they can provide for more people than just ones who want coffee and the internet. They would do good by adding maybe videogames. Video games are known to boost excitement anywhere. It is not that unique of a company to out last competers. The marketing is very unclear and is really lacking in detail. It...
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...JavaNet Internet Cafe is to be the first high tech internet cafe in Eugene, Oregon. The cafe will provide computer equipment, as well as high speed internet access as well as coffee and bakery items. The appeal of this company is to provide advanced internet services to the public that may not be affordable in home use. Also, the business plan includes a training staff to assist new internet users in learning the basics of the internet. The goal of this plan is to provide an upscale social and educational environment for those who desire internet access as well as social interaction and technical assistance. Strengths JavaNet has sought out knowledgeable staffs that are eager to teach internet basics to new users. They have purchased state of the art equipment which will appeal to users who may not be able to afford the best equipment in their home or office. The company will offer a higher-class environment than other coffee houses or internet cafes. The amenities will include hard wood tables and booths, track lighting, local art, and upscale coffee house equipment. The business appears to have sufficient capital from grants and investors to maintain operations for the first year. The small scale of the business requires only a small staff, and the business model appropriately includes the necessary management. The market segments are accurately identified as a split between new internet users, and the more experienced "power users". The business plan includes...
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...JavaNet Internet Cafe is to be the first high tech internet cafe in Lake City, Florida. The cafe will provide computer equipment, high speed internet access, coffee, and bakery items. The appeal of this company is to provide advanced internet services to the public who wants to get out and do research instead of being alone at their own place. The business plan includes a training staff to assist new internet users in learning the basics of the internet as well as providing friendly service and a calm atmosphere. The goal of this plan is to provide an upscale social and educational environment for those who desire internet access as well as social interaction and technical assistance for those who are new to the internet, new technology, or new program. Strengths Strength is greatly dependent on what you and your group can do to the company. You and your staff need to be knowledgeable and have a clear planned out vision for the company. To obtain strength in Internet Café business you must have knowledgeable and friendly staff, state of the art equipment, upscale ambiance, and a clear vision of the market need. Knowledgeable and friendly staff, or as an owner you must have these qualities especially if you are doing some part of the operation. Why? Not all of your customers are geek some are novice. In my experience there are still a lot of customers who does not know how to type even to open a document. This is one of your greatest strength; it will give your customers...
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