...MKT351 Consumer Behaviour Assignment 1 – Group-based Assignment July 2013 Presentation MKT351 Assignment 1 Group-based Assignment This assignment is worth 30% of the final mark for MKT351 Consumer Behaviour. The cut-off date for this assignment is 21 August 2013, 2359hrs. This is a group-based assignment. You should form a group of 3 members from your seminar group. Each group is required to upload a single report to MyUniSIM via your respective seminar group. Please elect a group leader. The responsibility of the group leader is to upload the report on behalf of the group. It is important for each group member to contribute substantially to the final submitted work. All group members are equally responsible for the entire submitted assignment. If you feel that the work distribution is inequitable to either yourself or your group mates, please highlight this to your instructor as soon as possible. Your instructor will then investigate and decide on any action that needs to be taken. It is not necessary for all group members to be awarded the same mark. ___________________________________________________________________________ Submission guidelines for the Group-based Assignment are as follows: 1. Cover page: Include group members’ names and PI number. 2. Word limit for the report is between 2,500 and 3,000 words (excludes cover page, bibliography and appendices). Please adhere to the word limit. Reports that fail to conform to the word limit may be penalised. 3. Font...
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...THE FIRST OPTICAL CONCEPT STORE JEM @ Jurong East ©Private & confidential. Property of Nanyang Optical Group. CONTENTS • • • • • • • Understanding JEM Population Demographics Master Plan for the West The Target Audience Business Sense Project T.O.T. Merchandising Plan ©Private & confidential. Property of Nanyang Optical Group. UNDERSTANDING JEM UNDERSTANDING JEM ©Private & confidential. Property of Nanyang Optical Group. JEM’s Anchor Tenants & Positioning • Jem™ is the first lifestyle hub in west Singapore located at the heart of the Jurong precinct. • Key retail anchors include FairPrice Xtra, a 70,000sf hypermarket providing daily essentials on B1; Robinsons, bringing with it 4 levels worth of international brands; H&M, the Swedish fashion brand's second triplex outlet in Singapore; Uniqlo, a 17,000sf duplex with direct access from the MRT; Robinsons, Marks and Spencer, its largest suburban outlet in Singapore; and Koufu, a 18,000 sf food court on L5, located right next to Cathay, the largest cinema multiplex in the West with daily midnight movies ©Private & confidential. Property of Nanyang Optical Group. www.jem.sg JEM Flythrough Video • http://www.youtube.com/watch?v =du1g3dMTB8M&feature=youtu.be Retail+ Office space ©Private & confidential. Property of Nanyang Optical Group. POPULATION DEMOGRAPHICS POPULATION DEMOGRAPHICS ©Private & confidential. Property of Nanyang Optical Group. Understanding the Jurong East Population ...
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...1.0. 1.1. Being a highly reputable brand of watches, G-Shock has successfully penetrated in Singapore market. Presently, G-Shock Protection series have quickly penetrated due to the brand, the style and the benefit that it has attributes such as shock resistance, water resistance (). Moreover, world time, solar power and other features are actually loaded into a G-Shock Protection (). A box bag and the gift wrapping are such extra services that consumers can get when purchasing the product. ‘’Consumer market is the target market of G-Shock Protection that is a group those who has similar request’’ (). The attributes and the sport-styles of G-Shock Protection are being interested by middle-aged consumers as the group that has similar request. Based on the demand of this group, G-Shock Protection provides many makes and models that come in various styles and colors. Therefore, G-Shock Protection is more likely to be a consumer product. In Singapore, many consumers enquire about various brands of watches from the internet, other consumers or shops. This is point out that consumers usually spend a long time looking on the stylish of the product, including the G-Shock Protection products. Besides, many consumers are willing to accept a substitute product which its style and quality are similar to the G-Shock Protection product that they cannot find, because there are many G-Shock Protection’s competitors. G-Shock Protection has experiences of more than twenty years in Singapore’s...
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