In “Still Killing Us Softly” Jean Kilbourne describes the influence advertisements have on consumers. In addition, advertisers use specific methods to catch the consumer's attention and pull them into buying their products. She explains that these methods not only dehumanizes, but lowers the self esteem of women in order to gain the viewer’s awareness. To be specific, advertisements displays mainly on cosmetics to make a woman “perfect.” For example: One poster shows the face of a women without blemishes, acne, or scars. “In fact, she doesn’t even have any pores” says Kilbourne. Another advertisement shows women being turned into an object, this can lead to violence towards women. One advertisement reads “Why aren't your feet as sexy as