...CASE PREPARATION CHART |Student Name |MARILYN CHOO LIH CHEEN | |Student ID |1092701475 | |Submission date |5/5/2015 | |Case title |Amazon.Com | |Section |AC 03 | ASSESSMENT To be filled by facilitator |Components |Scores |Scores | | |1 mark |2 marks |3 marks |4 marks | | |Submission |On-time |N/A |N/A |N/A | | | |submission | | | | | |TOTAL | | ...
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... With a name that has become synonymous with online-shopping, Amazon has become one of the most recognizable and influential brands in the world. Founded in 1995, Amazon has dramatically changed and expanded the options and opportunities for consumers as well as competitors. Amazon’s CEO, Jeff Bezos, is not content with the status quo. “Amazon is a company that is anything but asleep. Amazon, in fact, is an eyes-wide-open army fighting--and winning--a battle that no one can map as well as its general (McCorvey, 2013).” Bezos realized that consumers desire low cost and fast delivery, and he took these consumer-driven concepts to never-before-seen heights through the implementation of fulfillment centers, Amazon Prime, and AmazonFresh. According to McCorvey, Bezos’ goal is for Amazon to create global, same-day delivery. This goal of same-day delivery is entirely possible, and Amazon is well on its way to realizing its plan. To make sense of how this plan will come to fruition, it is important to look at what brought the company to its current position, analyze Amazon’s competition, and understand how the company plans to reach the same-day delivery milestone. History Amazon’s CEO has been looking ahead from the beginning, wiring to understand the consumer and develop programs and services that will drive customers to his company. Originally a company focused on book sales, Amazon has progressed to become an absolute retail giant with more than 209 million active...
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...Abstract The author analyzes Amazon.com and its role in the e-commerce world. He begins with a brief overview of the history of the Amazon.com start up followed by the current information of the company. The second section describes the characteristics of the company as it is today. The third section discusses three strategies that Amazon currently practices. The fourth section contains a look at the weaknesses and growth opportunities that are facing Amazon.com. The fifth section is an analysis of the company’s telecommunications structure and some of the unique offerings that Amazon has as a result of their creative initiative in the telecommunication field. Finally, the author provides some recommendations for the Amazon.com company and the CEO from the perspective of a consumer and someone in the technology field. Table of Contents Introduction 4 History of the Company 4 Characteristics of Amazon 5 Current Strategies 6 Weaknesses and Growth Opportunities 7 Telecommunication Analysis 9 Recommendation 11 Conclusion 12 References 13 Amazon.com is one of the leading e-commerce websites in the United States today. I personally know of several families who use Amazon not only for their music and entertainment, but also to complete the majority of their family grocery shopping as well. Amazon is a place where consumers can purchase e-books, a car, and snacks for their child’s classroom in a matter of minutes. It is one-stop shop at the best price for the consumer...
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...Tv lines show systematic and intuitive thinking? Bezos shows both intuitive thinking in his products by continiously coming up with new products to compete with his competitors such as adding Fire TV lines to compete with apple TV or allowing Amazon Prime members to stream videos and TV shows for no additional cost. He also uses systematic thinking by carefully planning and choosing which products he will come out with next and how he can improve on previously existing items such as developing the newer kindle fire from the original kindle idea. Question 2: How do you describe the competitive risk in Amazon's enviroment as other retailers, including Walmart, strengthen their online offerings? The competitive risk that other online stores have against amazon is that on amazon, you can find multiple versions of the exact same product from different places and for carrying prices. while online shopping at walmart, you only find one product for one price if the product is sole there. i would suggest to strengthen online offerings, having special online sales for products at a lower price found anywhere else such as amazon. Question 3: Amazon is continuously looking for new markets to exploit. As CEO jeff bezos addresses the strategic opportunity of streaming video, he calls on you to advice on gaining more customers from the younger generations. Amazon's presence and technology are well established, but Bezos sees a lot of untapped potential in this market. But...
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...Failure Analysis/Change Strategy Learning Team A LDR/531 Organizational Leadership October 21, 2014 Dr. Nancy Atkins Failure and Change Strategy for a Business Circuit City was one of the top selling electronic retailers in the United States. The company was based out of Richmond, Virginia started by Samuel S. Wurtzel in 1949. Some say bad real estate deals, lack of focus on being the low cost seller, mistakes with its sales force and straying from its core led to their demise in 2009. The success of Amazon has much to do with Jeff Bezos, the founder and Chief Executive Officer (CEO). His unique combination of character traits and business strategy has driven Amazon to the top of the online retail world. In 2011, Amazon.com was posting revenues of nearly $50 billion per year (Price III, 2013). Part 1: Business Failure/Success Analysis Circuit City Objective (Carolyn Whitaker) Circuit City is dedicated to the highest quality of customer service which is done with the highest respect. With a highly praised customer service and satisfaction, it will improve our sales performance. For Circuit City to effectively sell products to customers, sales representatives will try to understand and fulfil the customers’ needs. With a highly trained team of associates, Circuit City will be successful in the long run. Circuit City Vision/Mission Statement (Carolyn Whitaker) Respect - “Our Associates are our greatest assets. We expect every Associate to demonstrate that they...
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...Amazon.com 1. How would you define Amazon’s industry? What difficulties do you encounter identifying primary competitors and key lines of business? Amazons primary industry is electronic commerce. At its core Amazon is an electronic commerce retailer. But over the years the brand has developed into something grander. Originally the company started out as an online bookstore but now has diversified its inventory to include dvds, software, video games, electronics, furniture, apparel, food, toys, and jewelry. Amazon has also become a producer of their own brand of consumer electronics, most notably their line of Kindle e-book readers, Fire Tablets, Fire TV, Fire phone, and is now a leading provider of cloud computing services. Now Amazon is starting to introduce a new service called Amazon Fresh. Amazon Fresh will bring the grocery shopping experience into the comfort of your home. The customer will be able to order his or her groceries through Amazon and have them delivered the very same day. Fast and convenient, no longer will one have to make the tedious trek out to the supermarket in order to load up on food. The difficulty in identifying a primary competitor is the fact that no company comes close to doing everything that Amazon does. Sure there are plenty of companies that specialize in selling some of the items that are found on Amazon.com, but nowhere else will you be able to order a used copy of an algebra textbook your son needs for school, a diamond pendant for your...
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...Copyright Act of 1976, the scanning, uploading, and electronic sharing of any part of this book without the permission of the publisher is unlawful piracy and theft of the author’s intellectual property. If you would like to use material from the book (other than for review purposes), prior written permission must be obtained by contacting the publisher at permissions@hbgusa.com. Thank you for your support of the author’s rights. For Isabella and Calista Stone When you are eighty years old, and in a quiet moment of reflection narrating for only yourself the most personal version of your life story, the telling that will be most compact and meaningful will be the series of choices you have made. In the end, we are our choices. —Jeff Bezos, commencement speech at Princeton University, May 30, 2010 Prologue In the early 1970s, an industrious advertising executive named Julie Ray became fascinated with an unconventional public-school program for gifted children in Houston, Texas. Her son was among the first students enrolled in what would later be called the Vanguard program, which stoked creativity and independence in its students and nurtured expansive, outside-the-box thinking. Ray grew so enamored with the curriculum and the community of enthusiastic teachers and parents that she set out to research similar schools around the state with an eye toward writing a book about Texas’s fledgling gifted-education movement. A few years later, after her son had moved on to...
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...Introduction Jeffrey Preston "Jeff" Bezos is an American business magnate and investor. He is a technology entrepreneur who has played a key role in the growth of e-commerce as the founder and CEO of Amazon.com, an online merchant of books and later of a wide variety of products. Under his guidance, Amazon.com became the largest retailer on the World Wide Web and a top model for Internet sales. In 2013, Bezos purchased The Washington Post newspaper. Background Jeff Bezos was born on January 12, 1964, in Albuquerque, New Mexico, to a teenage mother, Jacklyn Gise Jorgensen, and his biological father, Ted Jorgensen. Bezos's parents were married less than a year, and when Bezos was four years old his mother married his step-father Mike Bezos, a Cuban immigrant. As a child, Jeff Bezos showed an early interest in how things work, turning his parents' garage into a laboratory and rigging electrical contraptions around his house. As a teenager, his family moved to Miami where he developed a love for computers and excelled in school, becoming the valedictorian of his class. While in high school, he attended the Student Science Training Program at the University of Florida, receiving a Silver Knight Award in 1982. In high school, he also started his first business, the Dream Institute, an educational summer camp for fourth, fifth and sixth graders. Bezos pursued his interest in computers at Princeton University, where he graduated summa cum laude in 1986 with a Bachelor of Science...
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...Innovation STR/581 April 27, 2015 Kenneth Korbus Innovation Amazon.com was founded on July 6, 1994 by Jeff Bezos in Seattle, Washington. Amazon.com began as an online bookstore, but soon diversified to other areas. Those areas include DVD, CD’s, VHS’s video’s, software, electronic apparel, furniture, food and jewelry. On May 15, 1997, Amazon issued its initial public offering of stock, under the symbol AMZN. In 2005, Amazon.com, announced the creation of Amazon Prime a membership offering free two-day shipping in the United States, for an annual fee. Since its conception, Amazon Prime has grown and more products have been added. Amazon Prime now includes Instant videos, access to free kindle books, music and cloud storage. Prime launched Prime Now, in 2015. “Prime Now offers Prime members free two-hour delivery on tens of thousands of items, or one-hour delivery for a fee of $7.99”. Prime Now is currently available in Dallas, Atlanta and Austin, with more cities to come. Today, Amazon Inc. is the largest Internet based retailer in the United States, Amazon.com also has websites in the following countries Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Netherland, Spain and United Kingdom. Amazon’s CEO Jeff Bezos, states that Amazon is committed to Improving and nurturing their three big ideas Marketplace, Prime and Amazon Web Services to make them even better for customers. Innovation is a strategy that firms use to become more...
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...corporation that started from zero. The genius behind this is Jeff Preston. Jeffrey Preston Bezos was born in January 12 1964, in Albuquerque New Mexico. To his mother who was a teen mom, Jacqueline Gise Jorgensen, and to his father,Ted Jorgensen, who was a bike shop owner. His mother gave birth to him when she was only seventeen years old. His father didn’t even show up to his birth and divorced his wife a few months after Jeff was born. After the divorce Jacqueline met up with a Cuban immigrant named Miguel Bezos. Who was a person that studied in the university of New Mexico and got a degree in welding. He is also known for working with the major gas company Exxon. Bezos attended River Oaks...
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...founder and CEO Jeff Bezos since 1994 as "Earth's most customer-centric company" Amazon.com today, with more than 17 million customers and over a billion and a half dollars in annual sales, stands as the world’s largest E-commerce E-tailer. Named after the Amazon River, one of the largest and most exotic rivers in the world, Amazon.com started as an online bookstore but quickly diversified its selling efforts to DVDs, CDs, MP3 downloads, computer software, video games, electronics, apparel, furniture, food, and toys with the aim, as implied by its logo “A to Z with a smile,” to attain customer satisfaction and carry every product from A to Z. Although it was a slow starter, not showing a profit for the first five years, and enduring the dot-com burst, Amazon.com persevered and now profitable it is recognized as having popularized online shopping (Schneider, 2011). Without any experience in the business of selling books, Jeff Bezos realized that the books had a great potential shipping profile for online sales. Always believing in the economic network effects, he decided to setup his company in Seattle, WA, very close to the largest book distribution warehouse and talented computer programmers in the U.S. According to a quote that Bezos said in an article publicized in U.S. News, “While we're crossing the desert, may we be thirsty, but we sincerely believe there’s an oasis on the other side" (Jeff Bezos, 2008, "Living on the Edge, "para. 6), Bezos always had the...
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...Olufeso December 15, 2013 Becoming one of the most powerful E-tailers on the planet is Amazon.com; in a matter of 18 years becoming one of the most powerful E-tailers in the world, while not producing a product. Amazon.com is an American e-commerce company based in Seattle, Washington. Founded in 1994, by Jeff Bezos started a business out of his garage in Bellevue, Washington, which he incorporated under the name Cadabra.com. Then in 1995, Cadabra became Amazon.com, continuing as an online bookstore before diversifying its product lines by adding VHSs, DVDs, music CDs, MP3s, computer software, video games, electronics, apparel, furniture, food, toys, and more to his portfolio of items to sell. “Amazon also issued guidance for the fourth quarter of 2013, saying that net sales are expected to be between $23.5 billion and $26.5 billion, representing growth of 10% to 25% over the fourth quarter of 2012,” (McGrath, 2013) with no end in sight. Amazon has a business model that is based on the buy, sale and transfer or shipment of goods to anywhere in the world, as of 2013 it is working well. With the explosion of the World Wide Web, or internet, Jeff Bezos capitalized on the book buying and reading industry, with aggressive ideas of improving the way to deliver this product. Although Amazon does not buy a lot of products, rather they allow the seller store their product in the Amazon warehouse hubs. When the product is purchased, “Amazon deducts as a referral fee a percentage...
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...(AMZN): The Most Interesting Facts About Jeff Bezos The article I choice was found from ETF Daily News which is a subsidiary of WBC Media, LLC, a New Hampshire company. ETF Daily News was created to run financial news on Exchange traded funds. The article was published on January 12th, 2015 by Tara Clarke. With the interview that Tara Clarke did with Jeff Bezos really showed how he thinks and runs his company and how it got so big. There were a few parts of this interview that really caught my eye but the one thing that really grabbed my attention was his mindset on groups in the workplace. Mr. Bezos has a very interesting policy when it comes teams in the workplace. He calls it his “two-pizza rule”: when he needs to solve a management or team communication problem the teams should be no larger than it takes two pizzas to feed. The logic that he uses in this theory is that in most large settings people normally divide themselves up into smaller conversations instead of everyone conversing together to solve the issue. According to Jeff “Small teams communicate better, are more innovative, and can move faster” (Clarke, 2015). The mindset that Jeff has is very interesting in that he came from nothing and is a CEO of a Fortune 500 company and still believes in the little things that got him there in the first place. The key points to this article are very widely arranged. It deals with the five most interesting facts about Jeff Bezos and they include: His two-pizza rule, “women...
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...Jeff Bezos Jeff Bezos founder of Amazon.com was born Jeffrey Preston Jorgensen January 12, 1964 in Albuquerque, New Mexico to Jacklyn Gise Jorgensen and Ted Jorgensen who were married just over a year. His mother was a teenage mother who later married when Jeff was five to Miguel Bezos who legally adopted him. Miguel Bezos was born in Cuba immigrated to the United States alone at age 15, worked his way through the University of Albuquerque. After the marriage, the family moved to Houston, Texas, and Miguel became an engineer for Exxon. Jeff attended River Oaks Elementary in Houston from 4th to 6th grade. His maternal grandfather was a retired regional director of the U. S. Atomic Energy Commission in Albuquerque, New Mexico. Jeff Bezos spent most of his summer of his youth working with his maternal grandfather at the ranch where his grandfather retired to. He showed intense and varied scientific interests at an early age by rigging an electric alarm to keep his younger siblings out of his room as well as making the garage into a science laboratory for his projects. Later his family moved to Miami, Florida where he attended high School at Miami Palmetto Senior High School. While in high school he participated in the student’s science training program at the University of Florida which helped him receive a Silver Knight Award in 1982. When he enrolled at Princeton University he planned to pursue a degree in physics which he later changed to Electrical Engineering and Computer...
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...What are the key drivers to Amazon’s success? Why do customers love Amazon? Amazon was never invented by the most expertise people and was not based on the most invented technologies; it has been kept its status as the world’s number one wholesale website. There are few significant key drivers figured out throughout the article and the most remarkable one was that it totally is a customer-centric company. Amazon works under the slogan of ‘Customer comes first.’ Jeff Bezos, CEO of Amazon truly believes that building a good relationship with long-term customers is the most valuable thing of all. Amazon does not just stay doing perfunctory things for its customers but it makes each customer to feel that they are being cared individually and feel more engaged with the company. Amazon tracks down purchase history of each customer while they are on the website and recommend the most suitable items for them. Secondarily, Amazon has installed very easy way of access. Customers always enjoy the most personalized service by ‘One-click Shopping’ and paying one annual fee would cover the shipping fee for a year. Amazon also comes up with an item, Kindle, which could benefit both selling and buying customers on the website. Customers could easily purchase e-book and download it on their Kindles and the book sellers could make more profit by selling e-book through Amazon. Amazon is not staying where it currently is but it continuously is trying to move further in terms of customer...
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