Apple is an innovative design industry; it represents an Americans individualism culture. No matter in the company defines, products design and the company logo, we can be found that it’s have a creative culture and anti-tradition characteristics. Their products illustrate the Americans have deep love for simple and freedom style. Thus, they beliefs their product was different from the other industry and different from other companies. The Apple Company perceived as a distinctiveness creative brand because they have built a loyalty customer base, their products are subject to local people and loving creative professionals to pursuit.

Apple Inc, formerly Apple Computer Inc. It was established by Steve Jobs, Steve Wozniak and his friends Ronald Wayne. When Jobs first met Steve Wozniak and began building computers in a bedroom of his parents’ house in 1976. At that time, they were contrary to popular wisdom because both are college dropouts to establish the Apple Company. At the beginning, they build the computer boxes that just allowed him to make long-distance phone calls for free, it was a small business. “Until the introduction of the Macintosh line of personal computers in 1984 established the company as an innovator in industrial design whose products became renowned for their intuitive case of use”. In 1985, John Sculley presumes the helm after a management shakeup that causes the leave out of Steve Jobs and several other high level executives.

However creative like a art, Steve Jobs is a casual and very creative thinking people, he conceived the product also shows that it has a simple and have a unique personal art style, Both in product design or function are apparent to American creativity and freedom-loving character, For example the I-phone without any keyboard or you can download the different application in your own phone. This is different from