...directions in the next year, however with the Airline Index at $40, Jet Blue showing $5.54, and Southwest at $11.63 one is tempted to ask if there is any direction they can take but up, or out. One can anticipate airlines seeking cost cutting measures, added with increasing revenue streams in order to revitalize the value of the companies, and through such the value of investments. Analysts indicate a trend towards an increase in airline travel demand over the next year. As one of the leading analysts Dirks (2011), points out that despite increase in Video Telecommuting for business resulting in reduction in business travel, many families are finding the cost of fuel is causing them to rethink driving and relooking at air travel. Statistics support this and reflect that as of this past November among the top six airlines, two reported their best traffic levels in 18 months. Many airlines reflected increases in miles flown per passenger, and passenger numbers have returned to the high passenger counts of 2007. These factors are supplemented by the Official Airline Guide (2011) which tracks air industry trends. The OAG reports a record number of seat bookings in April 2011. Many airlines are focusing on more appropriate alignment of routes in order to maximize bookings. Another trend is towards airline and supplier consolidations; an example of this cones from the case study discussion of Jet Blue and on board video provider LiveTV. A number of airlines have expanded...
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...Professor Samir Moussalli MGMT499 November 18, 2010 Analysis Conducted by PSPS Associates Outline I. Management Summary II. Introduction a. Purpose b. goals III. Background IV. Strategy Formulation a. Vision b. External Opportunities & Threats c. Internal Strengths & Weaknesses d. Long Term Objectives e. Alternative Strategies f. Strategy Selection V. Strategy Implementation a. Annual Objectives b. Policies c. Employee Motivation d. Resource Allocation VI. Strategy Evaluation a. Internal Review b. External Review c. Performance Measurement d. Corrective Action In this analysis of Jet Blue Airlines, we will take an in-depth look at the internal and external factors surrounding the operation and continued success of the airline. We will reveal the opportunities, both internally and externally. As well as expose threats that could potentially...
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...firm capabilities. 1.2 Describe the components of sustainable competitive advantage. 1.3 Analyze the influence of the organization on strategic business continuity. Readings Read Ch. 3 of Strategic Management: Competitiveness and Globalization, Concepts and Case. Participation Participate in class discussion. All Days 1 Discussion Questions Respond to three discussion questions. Days 3, 4, 5 3 Weekly Summary Write a 300-350 word summary of how this week’s material relates to you professionally and to organization. Post to Weekly Summary Thread. Day 7 1 Learning Team Instructions Create the Learning Team Charter. Select one of the following Virtual Organizations to use throughout the course for strategic plan development: • Riordan Manufacturing • Huffman Trucking • McBride Financial Services Day 7 Individual Internal Risk Assessment Resource: University Library’s Datamonitor 360 Access the University Library’s Datamonitor 360 and look up one of the following companies: • Wal-Mart Stores, Inc. • Jet Blue Airways Corporation • Hewlett-Packard Company • The Home Depot Prepare a 1,050- to 1,750-word paper identifying the key capabilities of your selected company. • Discuss the firm’s strengths and weaknesses in marketing, human resources, management, research and development,...
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...firm capabilities. 1.2 Describe the components of sustainable competitive advantage. 1.3 Analyze the influence of the organization on strategic business continuity. Readings Read Ch. 3 of Strategic Management: Competitiveness and Globalization, Concepts and Case. Participation Participate in class discussion. All Days 1 Discussion Questions Respond to three discussion questions. Days 3, 4, 5 3 Weekly Summary Write a 300-350 word summary of how this week’s material relates to you professionally and to organization. Post to Weekly Summary Thread. Day 7 1 Learning Team Instructions Create the Learning Team Charter. Select one of the following Virtual Organizations to use throughout the course for strategic plan development: • Riordan Manufacturing • Huffman Trucking • McBride Financial Services Day 7 Individual Internal Risk Assessment Resource: University Library’s Datamonitor 360 Access the University Library’s Datamonitor 360 and look up one of the following companies: • Wal-Mart Stores, Inc. • Jet Blue Airways Corporation • Hewlett-Packard Company • The Home Depot Prepare a 1,050- to 1,750-word paper identifying the key capabilities of your selected company. • Discuss the firm’s strengths and weaknesses in marketing, human resources, management, research and development,...
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...Outline Template (Microsoft Word) Beginning on the next page is an outline template (in Microsoft Word format), which is filled in with a sample to show you what a final outline looks like. Here is how to fill in your own outline: Triple click on a sentence to highlight it. (Or swipe across it with a mouse’s left key held down.) Type your sentence. (The original words should automatically disappear; if they don’t, use the Delete key to eliminate them.) When you don’t need an outline subdivision (such as “C” or “3”), delete the line. When you need to insert a new subdivision, place the cursor at the end of the sentence immediately above where you want to insert, press Enter, go the Style drop-down menu (typically located next to the Font drop-down menu) at the top of the screen, and select the appropriate style: For I, II, III, etc., choose Outline 1 For A, B, C, etc., choose Outline 2 For 1, 2, 3, etc., choose Outline 3 For a, b, c, etc., choose Outline 4 NOTE: You will need to manually enter the correct letter or number, and you may need to change letters and numbers above and below your new entry. At times, you may need to use the Tab and Backspace keys to align entries properly. • TROUBLESHOOTING TIP: If Microsoft Word performs undesired formatting—such as inserting unwanted letters and numbers and changing the indentation—go to Format menu, click AutoFormat, click Options, choose the “AutoFormat As You Type” button, and deselect...
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...Adam Scott Jet Blue Case Analysis MKT 320 5/25/13 Statement of Problem On February 14, 2007, a winter storm in the northeast snarled JetBlue operations nationwide. In New York at JFK International Airport, hundreds of passengers were left stranded on multiple planes for up to 10 hours. This service interruption resulted in JetBlue paying out millions of dollars in passenger refunds as well as employee overtime and other costs associated with the winter storm. In addition to the financial impact on the airline, and more importantly, JetBlue’s stellar reputation for excellent customer service received a massive hit resulting in a loss of confidence by investors and a plummeting stock price. Can JetBlue maintain the company culture and achieve the goal of excellent customer service as the company grows larger, while reviewing operations to prevent a similar debacle from recurring? Summary of Facts The founder of JetBlue is David Neeleman. He has helped establish a number of regional air carriers that were eventually purchased by larger airlines. He served a brief stint at Southwest airlines where it was noted that his fast paced style did not fit in with the slower more cautious corporate culture. In 1998, David Neeleman with a team of investors and airline industry executives founded a company called New Air Corporation. The firm later changed its name to JetBlue in July of 1999. The new airline’s goal was to provide high quality service and amenities at a low cost...
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...2010 CASE STUDY ON SOUTHWEST AIRLINE CHUOP Theot Therith TABLE OF CONTENT Table of Content 1. Case Abstract .......................................................................................................................................................... 1 2. Propose a Vision Statement............................................................................................................................ 2 3. The company mission statement and mission statement proposed .................................................. 2 4. List the corresponding Mission Statement components ......................................................................... 2 5. Perform an External Audit.............................................................................................................................. 3 6. Competitive Profile Matrix (CPM) ............................................................................................................... 5 7. The EFE Matrix .................................................................................................................................................... 5 8. Perform an Internal Audit ............................................................................................................................... 7 9. The IFE Matrix ..................................................................................................................................................... 8 10. TOWS Analysis...
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...• A strategic analysis report relating to Jetstar Airlines o A competitive analysis of the market/s including: A brief description of the history of the company and a history of the main competitors. Include joint venture alliances where applicable. History of the company Jetstar’s mission is to offer all day, every day low fares to enable more people to fly to more places, more often. The Jetstar Group is a value based, low fares network of airlines operating in the leisure and value based markets. The Group consists of: Jetstar Airways in Australia and New Zealand (wholly owned by the Qantas Group). Jetstar Asia based in Singapore. The company is managed by Newstar Holdings, majority owned by Singapore company Westbrook Investments (51 per cent), with the Qantas Group holding the remaining 49 per cent. Jetstar Pacific based in Vietnam (majority owned by Vietnam Airlines with the Qantas Group holding 30 per cent). Jetstar Japan, a partnership between the Qantas Group Japan Airlines, Mitsubishi Corporation and Century Tokyo Leasing Corporation. Jetstar Hong Kong, a partnership between China Eastern Airlines and the Qantas Group (subject to regulatory approval). The Jetstar Group is the largest low cost carrier in the Asia Pacific by revenue and has flown over 100 million passengers since it launched in 2004. In the past financial year ended June 2012, the Jetstar Group carried more than 20 million customers. The Jetstar Group has grown from providing...
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...“Noise Pollution”. Homeowners and other groups complained that the noise from PWC degraded the quality of the “natural experience” and was a potential distraction to wildlife. PWC safety was another area of major concern; published studies indicated that the accident rate for Jet Skis was significantly higher than regular motorboats. Interests There were many opposing interests identified in the case study. PWC manufacturers, such as Bombardier, Polaris, Kawasaki, and Yamaha, as well as, PWC buyers and/or potential buyers all had a vested interest in the outcome of the issues and conflicts. Associations such as the Personal Watercraft Industry Association (PWIA) which represented the Manufacturers, and various other associations which represented buyers and users were also key stakeholders. The interests on the other side of the equation, who maintained a contrasting position to the PWC manufacturers and owners, were a multitude of conservation and environmental organizations. The opposition included conservation organizations such as, American Canoe Association, the National Parks and Conservation Association, the Earth Island Institute, as well as, environmental activist groups such as the Blue Water Network and the Earth Island Institute. Home owners and general environmental enthusiasts were also interested participants in the outcomes and resolutions. Institutions...
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...6403 HRD Question review 2 week 4 Summary: * Executive team recognized that leadership development should be closely integrated with the corporate culture and that leadership should be developed at all levels * Distinguish five leadership principles * Leaders’ behaviour impacted both corporate culture and business performance * Progressive guidance, participants received extensive feedback (360 degree) Issues: * Inexperienced supervisors * Not effective and lacked the skills to manage people Week 4: Chapter 2: Developing Leaders for Competitive Advantage: The case of JetBlue, pp43-44. 1. Consider the advantages of having the senior executives actively involved in the development programme. Senior manger is defined as top macro-management in both support and leadership that leads to making an effective and clarity decision on learning and development on individual across all different levels. Meanwhile, senior management is believes that all member of organization should be led, rather than simply supported. Senior manager should be able to define the capability gaps, which ensuring that each individual learning and development needs are defined in corporate and business planning, while having appropriate funding (cost effective) and resource for learning and development. Ultimately, utilize the reward system to encourage staff to continuing learning in the workplace (Australian Government 2013). 2. How would you describe...
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...mergers, and elimination of meals are cost-cutting initiatives which drive trends at it relates to airline passengers. The airline industry, among other commerce industries has shown pockets of recovery after some painful years. According to ATA, the industry trade organization for major U.S airlines, this year there were eight months on consecutive revenue growth. Passenger travel skyrocketing to 17 percent in comparison to last year. (Thompson, Strickland, & Gamble, 2010, p. 62). These trends severely impact a company’s strategic vision and must be considered when implementing business objectives with the end goal of strengthening the business. Moving toward success requires in-depth analysis of industry trends. Discuss Jet Blue’s strategic intent. As America’s first and only airline to develop its own Customer Bill of Rights, JetBlue...
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...Business Proposal Professional Development II Prepared by: Casey Foo Don Lin Karen Lim Kim Hong Lawrence Lim 1 Executive Summary The airline industry is not young, and if it is not because of budget airlines who revolutionized how the industry works in terms of pricing strategies and marketing, it is honestly quite boring to fly! Since the September 11 attacks, airports around the world, including Australia has stepped up security measures extensively, which adds to the ʻhecticʼ experience of air travel. This is exactly the phenomenon what our proposal, called the WonderFlight program intends to address, by bringing our customersʼ flying experience to the next level. WonderFlight aims to bring our customersʼ flying experience to the next level by introducing themes into selected domestic B737-700 flights and each theme changes every three months. To start with, the launching theme would be Lady Gaga. For each WonderFlight, our flight attendants will dress up according to the theme and perform the usual in flight services such as serving meals & beverages. Passengers may also opt to take polaroid pictures on board with our well dressed flight attendants with a charge. On top of that, a custom flight safety demonstration will also be performed by our flight attendants according to the theme to encourage our customers of their interests in the safety features of the aircraft. Famous hits of that theme will also be played on-board to generate a fun and party going atmosphere. Passengers...
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...EXECUTIVE SUMMARY This Virgin Blue will be discussing about Virgin Blue history and when it began, its establishment as the first low fare airline in Australia. This report will also examine about Virgin Blue’s business model their advantages, in the market as a low fare airline and their financial circumstances that the airline industries have faced during their operation. In Australia first low fare airline, the report will analyze how they are keeping their position in the competitive market airline and what are their plans for expansion. Virgin Blue’s marketing strategy will be included to analyze their “no thrills” method. Further on the marketing strategy, the report will analyze how Virgin Blue manages their operations in a way to expend their target market across Australia effectively. This report will further examine how their future plans can give them the opportunity to take on the big competitor in the Australian airline industry like Qantas, Jet airways and Tiger. As summery of Virgin Blue’s financial report will be discussing how their profit and loss margin is performing and the risks that the Virgin Blue could be facing on their restructuring scheme. By anticipating, Virgin Blue’s plan, the report will discuss how the plan will be implement and how effective and efficiently will this approach be internationally. 1. HISTORY (Marketing Situation) I. AUSTRALIAN AIRLINE HISTORY : The idea of passengers flying between cities in Australia was imagined...
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...Table of ContentsTable of Contents Executive Summary 2 Introduction 3 Interim Department Reports 4 Effect on Customer Base 5 Customer Service 5 Image 6 Marketing and Promotion 6 Conclusion 6 Appendix 1 Memorandum Appendix 2 Survey EXECUTIVE SUMMARY Qantas Airlines – Crisis in the Making Since the year 2000, Virgin Blue has stormed into the Australian domestic airline scene with great success, quickly capturing 25% of the market with their low cost pricing strategy. As CEO of Qantas you are worried. Your internal analysts are predicting that Virgin Blue's market share will likely grow to reach on third of the market by next years, if left unchecked. Part of Virgin Blue's success lies in its clever balance of cheap airfares while still retaining profitability. Unfortunately, it is virtually impossible for Qantas to compete with Virgin Blue on cost since most of your employees and major capital investments are already locked into long term contracts. Qantas has also built up a reputation over the years for offering exceptional service. If you are to reduce prices, you will not be able to maintain the level of service you currently provide. The situation is also not helped by the fact Singapore Airlines, the premier airline in the South East Asian region, has entered the low cost provider business with a new venture called Tiger Airways. Although starting out small, Tiger also has the potential to cut into the low end of the Qantas customer base. The challenge...
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...Appendix C – Sample Research Case Study Virgin Blue ‘You can’t make a business case that you should be who you are not’ Shayne Connell Student Number: 9809317 Case Study GSBS6010 – Foundations of Marketing Theory Due: 11 March 2010 th Lecturers: Penny Crittall and Joel Goodsir Page 113 Table of Contents 1. Executive Summary………………………………………………………3 2. Situation Analysis a. Identification of case issues………………………………....…. 4 b. Analysis of case issues using marketing theory…...........……5 3. Evaluation of alternative courses of action……………………………. 7 4. Recommendations………………………………………………………..7 5. References………………………………………………………………...9 Page 114 1. Executive Summary This analysis examines Virgin Blue’s strategy to increase share of the business and government travel market. This is the third change of strategic direction for the low cost carrier since 2000. The key issues are the challenge of repositioning the company while maintaining the brand strength of the airline, and continuing to meet the needs of the leisure market while offering value to business travellers. Virgin Blue has targeted the full service market leader, Qantas, by positioning itself as an airline for executives who can avail themselves of ‘Premium Economy’ services. The situation is analysed drawing on International case examples, strategic planning principles and growth strategies to evaluate alternative courses of action. Virgin Blue needs to target the business market in the unique Virgin...
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