...Feasibility Study for Soap Football Business Venture By: Kunal Sharma 3077704 November 2012 88/100 – well done and a viable concept. ~Steve Dhillon Table of Contents Page # 1. Cover Page 1 2. Table of contents 2 3. The concept 3 4. Preliminary marketing planning 5 5. Customers 6 6. Competition 7 7. Location 8 8. Pricing strategy 9 9....
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...think and put our brains on cruise control. Ultimately, I agree with most of what Carr says in his writing. I don’t necessarily believe that Google is making us stupid, but I believe that Google is changing the way we think. I myself have almost always had Google avaliable to me. In Middle school, when I first began writing papers and doing research I was also required to have a few sources but at least one would have to be from a book reference as well. This only lasted a couple of years til I reached High School and was only using the Internet for resources. After that I never needed to use a book for research ever again. I believe this molded my brain. I was able to find the information I needed instantly with no deep thought needed. I did not need to read through a whole book to find excerpts or the correct research. I could just skim through a page of search results, then skim that page I got from the results and find exactly what I needed. “My mind now expects to take in information the way the Net distributes it: in a swiftly moving stream of particles. Once I was a scuba diver in the sea of words. Now I zip along the surface like a guy on a Jet Ski”(Carr) Carr’s analogy of how he used to read...
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...College London saying, “we may well be in the midst of a sea change in the way we read and think” (316). Carr explains this as we are in a transition phase, going from books to online research. It is a huge difference, which many people with either dislike or like. Lastly, to make connections with the audience, Carr uses ethos while proving that the Internet causes people to no longer read text, instead wanting the information to just show up and not need to read. Carr uses his own experience so that the reader can know that Carr himself actually experiences the same thing. To prove that he is just like any other, Carr states that the Internet is taking over his life, which causes the audience to trust in his opinion. The tone of a paper plays a huge part in being able to better understand the author’s view on the argument. For most of the paper, Carr’s tone is mostly serious. Although Carr uses a joke to catch the reader’s attention in the first paragraph, he hurries to change his tone to being serious. Carr is trying to prove that the Internet is both good and bad, so he starts off stating good, and then continues on to the bad. In the beginning Carr says “The Web has been a godsend to me as a writer” (314) but eventually his tone changes. Even though the Internet provides him with fast and easy research, Carr believes that it weakens his work. As he continues on, he explains how his mind expects him to take in information quickly, just as the Web distributes it. Like most writers...
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...Introduction When was the last time you held still and read the same book or article for thirty minutes, an hour, two? Living in a modern world means many great inventions filled with interesting information all at the touch of a screen. Anything a person can think of can be “Googled” and thousands of results will come up in a near instant; Google even helpfully informs how long it takes to retrieve the information. With so much material at one’s fingertips the possibilities are endless. In his paper Nicholas Carr addresses the issue, how much of this information is processed by the brain and how much do we surf past like a wave in the ocean? Summary In his essay “Is Google Making Us Stupid?” author and member of Encyclopedia of Britannica’s...
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...[pic] Case Study: [pic] ONE LAIYA BEACH RESORT Bgy Laiya, San Juan, Batangas, Philipines A Research Case Study by: Mark Louis V. Birot BSBA Major in Management - ETEAAP A C K N O W L E G E M E N T First of all, I would like to thank our Lord and Savior Jesus Christ for the providence and strength He has given me in completing this project. Second, I would like to dedicate this to my father, Pastor Joselito R . Birot for being my inspiration in completing this decade-long fulfillment of my dreams which at first I thought would not be possible but now became possible. This goes the same for my family members who always believe in me. I would also like to thank Mr. and Mrs. Paulo Sison and Family for extending all the help in having access to the resort information that I need in completing this study. It would have been very difficult for me to do this due to work schedule without their help. Thanks also to my Senior Manager Liza Tazewell, for extending me the privilege of adjusting my schedule to attend to very important classes at the University. To the Philippine Women’s University office of the Expanded Tertiary Education Equivalency Accreditation Program (PWU-ETEEAP) headed by Director Dr. Hipolito T. Palcon , my sincerest gratitude for being very nice and accommodating to working students like us, especially Prof. Glenda. Lastly, I would like to acknowledge all the brethren of Lighthouse Apostolic Ministry of...
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...Realism in 21st Century The world, in view of the fact that it was created is changing. With the changing desires and demands of today’s standard of living, individual needs to be in sync with the demands and trends of modern day living. Not too long ago, people were seen doing stuffs that have turned out to be more of a routine in today’s humankind. Every single day a new type of technology is been introduced in today's world. So, the question arises that is theses changes necessary in today's world? If yes, does it have a good or a bad impact to the human society in today's world? We need to talk about in which approach hi-tech advancements that pace into our daily lives have altered our lifestyles in the very last few centuries. In today’s world each and every single people rely on new and advance technologies. Everyone loves new technologies and gadgets that promise innovative and better ways of living. A pace of life is frequently increasing with the increase in new technologies. Nowadays somewhat more a quarter of the earth’s population can be found in the industrialized societies. And half of the population still lives on past agriculture, but they are also relying on machines. The remaining of the world’s population, however, is no longer of either the past or the present. They live in the future, within the most important centers of cultural and technological change, in New York, California, Cambridge, London and Tokyo (Toffler, p. 38). A new part of technology...
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...Department of Economic and Social Affairs Commission on Sustainable Development Seventh Session 19-30 April 1999, New York TOURISM AND SUSTAINABLE DEVELOPMENT THE GLOBAL IMPORTANCE OF TOURISM Background Paper #1 Prepared by the World Travel and Tourism Organization and International Hotel and Restaurant Association The Global Importance of Tourism prepared by the World Travel & Tourism Council and International Hotel & Restaurant Association A. Introduction Creating jobs and wealth 1. Travel & Tourism is the world’s largest industry and creator of jobs across national and regional economies. WTTC/WEFA research show that in 2000, Travel & Tourism will generate, directly and indirectly, 11.7% of GDP and nearly 200 million jobs in the world-wide economy. These figures are forecasted to total 11.7% and 255 million respectively in 2010. 2. Jobs generated by Travel & Tourism are spread across the economy - in retail, construction, manufacturing and telecommunications, as well as directly in Travel & Tourism companies. These jobs employ a large proportion of women, minorities and young people; are predominantly in small and medium sized companies; and offer good training and transferability. Tourism can also be one of the most effective drivers for the development of regional economies. These patterns apply to both developed and emerging economies. Contributing to sustainable development 3. The 1992 United Nations Conference on Environment and Development (UNCED),...
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...interaction of the rigid lithosphere. Geomorphological hazard – an event causing harm to people or property, caused by Geomorphological processes e.g. plate tectonic movement. Francis Bacon 1620 As far back as 1620, Francis Bacon spotted that the west coast of Africa and the east coast of South America looked as if they would fit together, like pieces of a jigsaw puzzle. Between then and 1912 other people identified further similarities between other continental coastlines. Robert Mallet 1870s Robert Mallet was a nineteenth century scientist who managed to measure the speed at which earthquakes spread. Alfred Wegner 1911 While at Marburg, in the autumn of 1911, Wegener was browsing in the university library when he came across a scientific paper that listed fossils of identical plants and animals found on opposite sides of the Atlantic. Intrigued by this information, Wegener began to look for, and find, more cases of similar organisms separated by great oceans. Orthodox science at the time explained such cases by postulating that land bridges, now sunken, had once connected far-flung continents. But Wegener noticed the close fit between the coastlines of Africa and South America. Might the similarities among organisms be due, not to land bridges, but to the continents having been joined together at one time? As he later wrote: "A conviction of the fundamental soundness of the idea took root in my mind." Such an insight, to be accepted, would require large amounts of supporting evidence...
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...Term Paper (8th Semester) Page-1 Advertising Strategy of Adidas: A comparative Study EXECUTIVE SUMMARY Adidas Inc. is a marketer of sports apparel and athletic shoes. The German manufacturer, through its marketing strategy which rests on a favorable brand image, has evolved into a large multinational enterprise. In keeping with the brand image is its association with the distinctive logo and its advertising slogan, "Impossible is Nothing." In order to maintain and sustain this image, the company makes huge investments in advertising and brand promotion. At the critical time of global economic crisis, Adidas will react to the consumers’ pessimistic attitude and stressful emotion during this period. It may become a good chance for Adidas because it can take advantage of its previous advertising way of “Impossible is Nothing” campaign by sponsoring sports stars to express the corporate philosophy of grit, determination, passion and humor, giving people more courage and psychological comfort in face of economic crisis. But besides that, we also focus more about family function especially in Asian countries which emphasize a lot on family, which can provide caring emotional communication. Therefore, from both strong-willed hero worship and water-like fork environment, customers can easily link Adidas image with not only strength, but also warmth. The preferred media we choose are TV, specific magazines, outdoor and internet. Copyright : group-1©bba®pstu Term Paper (8th...
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...Term Paper (8th Semester) Page-1 Advertising Strategy of Adidas: A comparative Study EXECUTIVE SUMMARY Adidas Inc. is a marketer of sports apparel and athletic shoes. The German manufacturer, through its marketing strategy which rests on a favorable brand image, has evolved into a large multinational enterprise. In keeping with the brand image is its association with the distinctive logo and its advertising slogan, "Impossible is Nothing." In order to maintain and sustain this image, the company makes huge investments in advertising and brand promotion. At the critical time of global economic crisis, Adidas will react to the consumers’ pessimistic attitude and stressful emotion during this period. It may become a good chance for Adidas because it can take advantage of its previous advertising way of “Impossible is Nothing” campaign by sponsoring sports stars to express the corporate philosophy of grit, determination, passion and humor, giving people more courage and psychological comfort in face of economic crisis. But besides that, we also focus more about family function especially in Asian countries which emphasize a lot on family, which can provide caring emotional communication. Therefore, from both strong-willed hero worship and water-like fork environment, customers can easily link Adidas image with not only strength, but also warmth. The preferred media we choose are TV, specific magazines, outdoor and internet. Copyright : group-1©bba®pstu Term Paper (8th...
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...Chapter 2 ------------------------------------------------- Managerial Accounting and Cost Concepts Solutions to Questions 2-1 The three major elements of product costs in a manufacturing company are direct materials, direct labor, and manufacturing overhead. 2-2 a. Direct materials are an integral part of a finished product and their costs can be conveniently traced to it. b. Indirect materials are generally small items of material such as glue and nails. They may be an integral part of a finished product but their costs can be traced to the product only at great cost or inconvenience. c. Direct labor consists of labor costs that can be easily traced to particular products. Direct labor is also called “touch labor.” d. Indirect labor consists of the labor costs of janitors, supervisors, materials handlers, and other factory workers that cannot be conveniently traced to particular products. These labor costs are incurred to support production, but the workers involved do not directly work on the product. e. Manufacturing overhead includes all manufacturing costs except direct materials and direct labor. Consequently, manufacturing overhead includes indirect materials and indirect labor as well as other manufacturing costs. 2-3 A product cost is any cost involved in purchasing or manufacturing goods. In the case of manufactured goods, these costs consist of direct materials, direct labor, and manufacturing overhead. A period cost is a cost that is taken directly...
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...A PAPER ON “SELF-HEALING POLYMER TECHNOLOGY” [pic] SUBMITTED BY: Sreeja Gadhiraju, Naga vaishnavi.A, III/IV Mech, Sri Sivani Institute Of Technology. sreeja.btech@gmail.com INDEX |Topic |Page No. | | | | |ABSTRACT |1 | |introduction |2 | |INTRINSIC SELF-HEALING |2-3 | |EXTRINSIC SELF-HEALING |4-5 | |HEALING MECHANISM | 5-7 | |APPLICATION |7-8 | |PROBLEM AND CHALLENGES |9 | |CONCLUSION ...
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...Technology Brokering and Innovation in a Product Development Firm Author(s): Andrew Hargadon and Robert I. Sutton Reviewed work(s): Source: Administrative Science Quarterly, Vol. 42, No. 4 (Dec., 1997), pp. 716-749 Published by: Sage Publications, Inc. on behalf of the Johnson Graduate School of Management, Cornell University Stable URL: http://www.jstor.org/stable/2393655 . Accessed: 29/01/2013 01:51 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp . JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@jstor.org. . Sage Publications, Inc. and Johnson Graduate School of Management, Cornell University are collaborating with JSTOR to digitize, preserve and extend access to Administrative Science Quarterly. http://www.jstor.org This content downloaded on Tue, 29 Jan 2013 01:51:00 AM All use subject to JSTOR Terms and Conditions Technology Brokering and Innovationin a ProductDevelopment Firm Andrew Hargadon StanfordUniversity Robert 1. Sutton Universityof California, Berkeley We blend network and organizational memory perspectives in a model of technology brokering that explains...
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...9-699-044 REV: NOVEMBER 1, 2001 STEFAN THOMKE BMW AG: The Digital Car Project (A) “Looks great,” thought Chris Bangle as he walked by a picture of the new BMW 3-Series which was about one year away from its scheduled 1998 launch in Germany. Bangle, a former Wisconsin native, who became the company’s director of worldwide design at age 35, glanced at his watch. In just 30 minutes, he would meet with other senior managers about project recommendations that might revolutionize the way cars had been designed over the past eight decades at BMW. The meeting was in the inner sanctum of BMW’s research and engineering building, the Forschungs-und Ingenieurszentrum, known locally as the “FIZ” (pronounced “fits”). Built in 1987, this massive building centralized the work of 40 facilities previously scattered through Munich. All work from product concept to pilot production occurred in the FIZ. But only a privileged few out of the five thousand who worked in the building had ever visited this corner of the company where the meeting was to be held. Bangle pulled out his card key that would let him pass through a sleek space-age security system that resembled an oval chamber. After negotiating a push card entry system, a set of doors slid close behind him and another set opened up to reveal the styling area—a world of future visions, inhabited by many life-size clay models of cars under development that would eventually come to life on roads of the next millennium. BMW had weathered...
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...Contents 1 about easyJet 2 easyJet company background and history 4 the easyJet fleet of aircraft 5 the easyJet route network 6 easyJet plc – financial performance 7 flying with easyJet 9 easyJet Holidays 10 easyJet Innovation 12 AVOID ash detection project 13 severi satellite and inversion modelling 14 electric green taxiing system (EGTS) project 15 easyJet’s Board & management team 2 About easyJet headline facts > over 55m passengers each year across its network easyJet was founded in 1995 by Sir Stelios Haji-Ioannou with the vision of creating a customer focused brand that would revolutionise the concept of air travel. More than fifteen years on, easyJet is Europe’s leading airline, and the UK’s largest, carrying over 55m passengers a year. > UK’s largest airline carrying more than 29m passengers > leading presence on Europe’s top 100 routes (EZY 49; BA/ Iberia 43; LH-Swiss 41; RYA 32; AF/KLM 22) > operates on over 600 routes across over 30 countries > holds a strong position in key markets: No. 1 in Gatwick, Milan and Geneva > operates a fleet of over 200 aircraft with an average fleet age of around 4 years > employs over 8,000 people including 2,000 pilots and 4,500 cabin crew > flies to 44 out of Europe’s 50 largest airports > 300 million people live within a one hour drive of an easyJet carrier Making travel easy and affordable easyJet offers fantastic value:...
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