...The jewellery industry has a worldwide criticalness and appreciates a noteworthy industry status since the frontier period. India has accomplished striking advancement in the realm of gems throughout the most recent couple of decades, yet it has not been smooth cruising from the beginning. Whatever achievement India asserted in this way, has been accomplished by the hard and gave work of its artisans, skill of its planners and the business sharpness of its business visionaries. Amid the past, the nation needed to confront a considerable measure of challenges and unfavorable circumstances in monetary area however it went to the credit of India's jewellery sector that it never thought back. India exports jewellery to nearly 160 nations. Among...
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...Jewellery & Gems Industry * Group 10 * K Ashwin * Himanshu Raj Gupta * Lalit Mittal * Kaustav Ghosh * Meghna Singh * Kishan Khedia * Gunjankumar Solanki Table of Contents Executive Summary Situation Analysis Climate (PEST) Company Gitanjali Gems Tribhovandas Bhimji Zaveri Titan Industries Ltd (Tanishq) E-commerce in Jewellery Customer Analysis Collaborators Porter’s 5-forces analysis Problem Brand : TANISHQ Executive Summary According to a report by Research and Markets, the Jewellery Market in India is expected to grow at a CAGR of 15.95 per cent over the period 2014-2019.The Gems and jewellery sector in India plays a significant role in the Indian economy, contributing around 6-7 per cent of the country’s GDP. One of the fastest growing sectors, it is extremely export oriented and labour intensive. India is deemed to be the hub of the global jewellery market because of its low costs and availability of high-skilled labour. The gold jewelry exports from India were US$ 554.45 million in December 2014, while silver jewellery exports were US$ 148.49 million, according to the latest data released by the Gems and Jewellry Export Promotion Council (GJEPC). The cumulative foreign direct investment (FDI) inflows in diamond and gold ornaments in the period April 2000-December 2014 were US$ 476 million, according to Department of Industrial Policy and Promotion (DIPP). The sector is witnessing changes in consumer preferences, as the westernisation...
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...Behaviour Towards Branded and Non Branded Jewellery *Asha. K ** Dr. Edmund Christopher _______________________________________________________________________ Abstract In this study the research worker seeks to look into which factors that determinant the behaviour of consumers towards branded and non branded jewellery products. The objective of the study is to get response about various factors affecting buying behaviour of jewellery products. Now a days there seen larger brands witnessing an upward activity mainly due to factors such as increasing consumer false belief, decreasing investment compulsive purchases, fascinating retail channels and competition from other expensiveness products. The analyses showed that consumers are reasonably aware of the branded players who have forayed into the jewellery market and would like to purchase branded jewellery in the near future. India there is a massive change in life styles of large section of the population. The need to realize the rising markets and consumers has become a big questioning for the corporate world especially in creating and managing a powerful brand. By developing a mighty brand, corporate can establish Brand Equity. Due to the economic process, Indians are getting attracted to Gold Jewellery, particularly Branded jewellery. Buying behavior of consumer’s on branded jewellery is changing.. More number of customers visits...
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...A STUDY OF FACTORS INFLUENCING PURCHASE DECISION IN AN ONLINE JEWELRY STORE A STUDY OF FACTORS INFLUENCING PURCHASE DECISION IN AN ONLINE JEWELRY STORE An Independent Study Presented to The Graduate School of Bangkok University In Partial Fulfilment of the Requirements for the Degree Master of Business Administration by Risto-Pekka Myllymäki 2010 © 2010 Risto-Pekka Myllymäki All Right Reserved i Myllymäki, Risto-Pekka. M.B.A. (Master of Business Administration), August 2010, Graduate School, Bangkok University. A study of factors influencing purchase decision in an online jewelry store (63 pp.) Advisor of Independent Study Dr. Paul TJ James ABSTRACT The objective of this study was to find factors influencing purchase decision in an online jewelry store, in order to help Precium Oy Ltd. to prepare its launch of a web store selling silver jewelry. A quantitative online survey was conducted to Finnish Facebook users, who were connected with the owners of Precium Oy Ltd. Out of 502 questionnaires sent, 206 responses were collected in the time of one week. The findings of the study indicate that reliability is the most important upper-level factor influencing purchase decision in an online jewelry store. More detailed factors which create reliability were found, such as familiar payment methods, appearance of the online store and third party recommendations. From the products and services perspective, the appearance of the jewelry was the most important factor influencing...
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...Gems and Jewellery Last Updated: December 2010 Gems and jewellery form an integral part of Indian tradition. A legacy passed from one generation to another. The components of jewellery include not only traditional gold but also diamond, platinum accompanied by a variety of precious and semi-precious stones. The Indian gems and jewellery sector is expected to grow at a CAGR of around 13 per cent during 2011 – 2013, on the back of increasing government efforts and incentives coupled with private sector initiatives, according to a report ‘Indian Gems and Jewellery Market Forecast to 2013’, by RNCOS. As per the credit rating agency Crisil, the diamond industry in India is predicted to remain stable during 2010-11 due to improved prices and steady demand. Gems and jewellery exports from India is expected to grow by 30-35 per cent in 2010-11, according to the Gem and Jewellery Export Promotion Council (GJEPC), on the back of revival in demand in the international markets. Industry Structure Although, the market is highly dominated by the unorganised players, with increase in consumer income and economic prosperity, the future of organised retail in India is very bright. In its bid to enhance the market strategy, a gems and jewellery special economic zone (SEZ) sprawling over 40 acres with an investment of US$ 441.1 million is being planned to be set up by Gold Souk, the jewellery mall developer. The company plans to have residential apartments named Gold Souk...
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...INTRODUCTION : Gems and jewellery are a part of many cultures and customs around the world. For ages, people have been using gems and jewellery as ornaments, gifts, and for investment purposes. The major segments of the Gems and Jewellery industry are Gold Jewellery, Silver Jewellery, Platinum Jewellery, Diamond Jewellery, Costume Jewellery, and Other Gemstone Jewellery. Jewellery is mainly associated with women in many regions across the globe. In many customs, it is used to depict wealth in society. The global gem and jewelry industry over the past decade has witnessed significant changes and exhibited growth, on account of increasing income as well as demand from the emerging economies across the world. Among the various types of jewellery, plain diamond jewelry accounted for the largest share of the global jewelry market, followed by plain gold jewellery. Gems and jewellery industry- India Evolution India has been one of the most important countries for the production of Gems and Jewellery.One of the highlights is the production of Studded Jewllery. Studded Jewellery trading in India is age old as it is established by the fact that in 1650 A.D., sources report the employment of more than 60,000 workers in the Eluru mines, where they dug and washed the precious stones. Today though India has almost no raw Studded Jewllery left within her own soil still we produce 70%of the World gems in terms of quantity and 45% in terms of value. India is the original country which...
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...BRANDED AND NON BRANDED JEWELLERY IN INDIA Date of Submission: March 28th, 2012 SUBMITTED TO- Dr. Richa Misra SUBMITTED BY- Gaurav Khatri TABLE OF CONTENTS S.no | Particulars | Page no. | 1. | Introduction | 1-2 | 2. | Objectives | 3 | 3. | Research problem | 4 | 4. | Hypothesis | 4 | 5. | Methodology | 5 | 6. | Literature review | 6-9 | 7. | Difference between branded & non-branded jewellery | 10 | 8. | Analysis of data collected | 11-12 | 9. | Questionnaire | 13-16 | 10. | References | 17 | INTRODUCTION As India makes rapid progress in the retail arena, the Indian Jewellery market is undergoing a gradual metamorphosis from unorganized to organized formats. The jewellery business in India is estimated to beat Rs. 50,000 crores. According to the independent estimation studies conducted by World Gold Council & Mckinsey, out of the overall market share, the share of organized jewellery market is less than Rs. 1,000 crores. This accounts to about 2-3 % of the total market share. But given that this is a relatively new segment of the market, it is poised to grow. Jewellery retailing is moving from a ‘Storehouse of value’ to a ‘Precious fashion accessory’. Plain gold is gradually easing its stranglehold on the Indian consumer psyche to give way to diamonds, platinum and colored gemstones. The way jewellery was worn before is undergoing a tremendous change. Traditional designs are yielding to modern jewellery, heavy gold is giving...
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...EXPORT-IMPORT BANK OF INDIA OCCASIONAL PAPER NO. 138 INDIAN GEMS AND JEWELLERY: A SECTOR STUDY EXIM Bank’s Occasional Paper Series is an attempt to disseminate the findings of research studies carried out in the Bank. The results of research studies can interest exporters, policy makers, industrialists, export promotion agencies as well as researchers. However, views expressed do not necessarily reflect those of the Bank. While reasonable care has been taken to ensure authenticity of information and data, EXIM Bank accepts no responsibility for authenticity, accuracy or completeness of such items. © Export-Import Bank of India Published by Quest Publications February 2010 CONTENTS Page No. List of Tables List of Exhibits List of Boxes Executive Summary 1. 2. 3. 4. 5. 6. 7. 1. 2. 3. 4. 5. Introduction Raw Material Base: Global scenario International Trade in Precious Metals, Gems and Jewellery Profile of Select Countries Status of Precious Metals, Gems and Jewellery Industry in India Market Analysis Challenges and Strategies World Gold Demand Production of Diamond in the World and in India World Exports and Imports (2007) of Select Precious Metals, Gems and Jewellery India’s Major Export Destinations and Import Source Countries of Precious Metals, Gems and Jewellery (2008-09) Members of Kimberley Process 5 7 9 11 30 32 41 47 61 84 93 108 109 110 113 116 Annexure Project Team: Mr. S. Prahalathan, General Manager, Research & Planning Group Ms. Renuka Vijay...
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...of Form Bottom of Form * Upload * Browse * Go Pro * * * Email * Like * Save * Embed ‹ › /44 × * Related * More * Jewellery buying habits in Indian Women 2070 views * “A COMPARATIVE STUDY ON THE CONSUMER’S PREFERENCE TOWARDS BRANDED JEWELLERY … 2770 views * A project on consumer preference over branded jewellery and non branded jwellery… 12276 views * A project on consumer preference over branded jewellery and non branded jwellery… 4494 views * Final print out 1958 views * Gems and jewellery 1917 views * Tanishq the turnaround story 934 views * Consumer Buying Behaviour & Perception About Tanishq - The Jeweller 15609 views * Final ppt of marketing research on jwellery industry 2419 views * 542170 634210229644275000 241 views * tanishq 7413 views * Market review for tanishq presentation 7967 views * Trends In Jewellery 4955 views * Strategic Management 847 views * Glistening upturn in branded luxury jewellery 944 views * Copy of tanishq presentation 381 views * Diamond retailers 1467 views * Jems and jwellery.. 128 views * Ibef Jewellery 06 1902 views * consumer buying behaviour of branded and non branded jewellery 1399 views * GITANJALI BRAND BOOKLET 2012 170 views * Indian Jewelry Market: Trends & Opportunities (2012- 2017) 86 views * Jp tanishq imc 749 views * Titan Industries...
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...INTRODUCTION As India makes rapid progress in the retail arena, the Indian Jewellerymarket is undergoing a gradual metamorphosis from unorganized to organizedformats. The jewellery business in India is estimated to beat Rs. 50,000 crores.According to the independent estimation studies conducted by World GoldCouncil & Mckinsey, out of the overall market share, the share of organized jewellery market is less than Rs. 1,000 crores. This accounts to about 2-3 % of the total market share. But given that this is a relatively new segment of the market, it is poised to grow. Jewellery retailing is moving from a „Storehouse of value‟ to a „Precious fashion accessory‟. Plain gold is gradually easing its stranglehold on the Indian consumer psyche to give way to diamonds, platinumand colored gemstones. The way jewellery was worn before is undergoing atremendous change. Traditional designs are yielding to modern jewellery, heavygold is giving way to light and simple designs. Consumers are more qualityconscious than ever before. The jewellery market is one of the largest consumersectors in the country- larger than telecom, automobiles, and apparel andperhaps second only to the foods sector. Interestingly, organized retailers haveattempted to understand the market, anticipate social change and strategiesappropriately. They have ceaselessly endeavored to derive the formulae of “What the consumer wants?” The young Indian woman who is the prime market for the organizedretailers differs from...
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...Council) The Export Promotion Councils are non-profit organisations registered under the Indian Companies Act or the Societies Registration Act, as the case may be. They are supported by financial assistance from the Government of India. Role The main role of the EPCs is to project India's image abroad as a reliable supplier of high quality goods and services. In particular, the EPCs encourage and monitor the observance of international standards and specifications by exporters. The EPCs keep abreast of the trends and opportunities in international markets for goods and services and assist their members in taking advantage of such opportunities in order to expand and diversify exports. Functions The major functions of the EPCs are as follows: 1. To provide commercially useful information and assistance to their members in developing and increasing their exports 2. To offer professional advice to their members in areas such as technology upgradation, quality and design improvement, standards and specifications, product development and innovation etc. 3. To organise visits of delegations of its members abroad to explore overseas market opportunities. 4. To organise participation in trade fairs, exhibitions and buyer-seller meets in India and abroad. 5. To promote interaction between the exporting community and the Government both at the Central and State levels 6. To build a statistical base and provide data on the exports and imports of...
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...to be construed in any manner whatsoever as a substitute for professional advice. IMaCS and NSDC neither recommend nor endorse any specific products or services that may have been mentioned in this report and nor do they assume any liability or responsibility for the outcome of decisions taken as a result of any reliance placed in this report. Neither IMaCS nor NSDC shall be liable for any direct or indirect damages that may arise due to any act or omission on the part of the user due to any reliance placed or guidance taken from any portion of this report. Human Resource and Skill Requirements in the Gems and Jewellery Industry Study on mapping of human resource skill gaps in India till 2022 Human Resource and Skill Requirements in the Gems and Jewellery Industry Table of Contents 1. Environment Scanning and Competitiveness of the Gems and Jewellery sector...
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...A PROJECT REPORT ON “A COMPARATIVE STUDY ON THE CONSUMER’S PREFERENCE TOWARDS BRANDED JEWELLERY OVER NON BRANDED JEWELLERY IN MUMBAI.” SUBMITTED BY CHETAN N NAKTE (MARKETING) ROLL NO – B-07 Batch 2011 - 2013 UNDER THE GUIDANCE OF DR. AMIT AGGRAWAL CORE FACULTY - MARKETING UNIVERSITY OF MUMBAI KOHINOOR BUSINESS SCHOOL, KURLA, MUMBAI. DECLARATION I hereby declare that the project report entitled “A COMPARATIVE STUDY ON THE CONSUMER’S PREFERENCE TOWARDS BRANDED JEWELLERY OVER NON BRANDED JEWELLERY IN MUMBAI” carried out at S.P.JEWELLERS is my work submitted in partial fulfillment of the requirement for Degree of MASTER OF MANAGEMENT STUDIES (MMS), UNIVERSITY OF MUMBAI from KOHINOOR BUSINESS SCHOOL, KURLA, MUMBAI and not submitted for the award of any degree, diploma, fellowship or any similar titles or prizes. Date: Signature: _______________ Place: Mumbai Student Name: ___________ CERTIFICATE This is to certify that the project entitled “A COMPARATIVE STUDY ON THE CONSUMER’S PREFERENCE TOWARDS BRANDED JEWELLERY OVER NON BRANDED JEWELLERY IN MUMBAI” is successfully completed by “Chetan N Nakte” during the second year of her course, in partial fulfillment of the Masters Degree in Management Studies, under the University of Mumbai, through KOHINOOR BUSINESS SCHOOL, Kurla, Mumbai-400070. Date: Place: Mumbai “Dr.Amit Aggrawal” ACKNOWLEDGEMENT It is my privilege...
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...this pursuit in spite of her multifarious responsibilities. The word of acknowledgement is an expression of heart-felt thankfulness for her inspiration. Finally, we would like to thank the people who have taken time off from their busy schedule to help by providing us with their valuable inputs. OBJECTIVE OF STUDY The objective to study the “A comparative study on the consumer’s preference among Branded and non branded jewellery” is to find out: 1) To compare between the consumer preference among the branded and non branded jewelery. 2) To know consumer perception towards branded jewellery. 3) Brand awareness of various brands in the jewelery market. 4) To have an idea about the parameters the consumers consider while buying jewelery SIGNIFICANCE OF THE STUDY The gems and jewellery industry occupies an important position in the Indian economy and is one of the fastest growing industries in the country. Hence the research conducted would help us to: 1) Understand the consumers preference while purchasing jewellery. 2) How much impact does a brand/ retailer has on their purchase decision. 3) Does price play an important role in guiding their purchase decision. 4) Are the various promotional strategies adopted to combat competition. DESCRIPTION PROBLEM The scope of study is limited due to the following reasons: 1) Time constraint - since the time span for the study was only one month, an in depthstudy...
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...Industry Evolution Of Jewellery Industry Introduction To Indian Jewellery Industry SWOT Analysis Of The Industry Current Scenario Of The Industry Future Outlook Of The Industry Chapter 2- Company Profile Tanishq Orra Chapter 3- Research Methodology Objective Scope Data Collection Limitations Chapter 4- Comparative Analysis SWOT Analysis -Ta nis hq SWOT Analysis - Kiah Chapter 5- Conclusion Bibliography [pic][pic][pic][pic][pic][pic] [pic] Avi Batra BBA – Semester II Roll No. 4501/09 Comparison of two companies as per Principles of Marketing Jewellery Industry [pic][pic][pic][pic] Table of Contents Chapter 1- Introduction To The Industry Evolution Of Jewellery Industry Introduction To Indian Jewellery Industry SWOT Analysis Of The Industry Current Scenario Of The Industry Future Outlook Of The Industry Chapter 2- Company Profile Tanishq Orra Chapter 3- Research Methodology Objective Scope Data Collection Limitations Chapter 4- Comparative Analysis SWOT Analysis -Ta nis hq SWOT Analysis - Kiah Chapter 5- Conclusion Bibliography [pic]Chapter 1- Introduction to the Industry Evolution Of Jewellery Industry In India The Indian subcontinent has the longest continuous legacy of jewellery making anywhere since Ramayana and Mahabharata times. While Western traditions were heavily influenced by waxing and waning empires, India enjoyed a continuous development of art forms for some 5000 years. One of the first to start jewellery making were the...
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