...differentiate themselves and gain competitive advantage. Lastly, the most effective advertising medium for a company in the fast food industry, which is television advertising, is examined in this paper. Promotional Strategies: McDonald’s vs Domino’s Pizza McDonald’s is the largest global fast foodservice retailer with more than 35,000 restaurants in over 100 countries offering a substantially uniform menu with some geographic variations. McDonald’s restaurants serve about 70 million people each day (Fast Food Industry Profile: Global, 2012). Domino’s Pizza is an international pizza delivery chain with over 9,000 stores in more than 60 international markets. Domino’s pizza is also the second-largest pizza chain in the United States (Jham & Tandon, 2012). McDonald’s and Domino’s Pizza both compete in the fast food industry using some of the same promotional strategies but also many different ones...
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...MIDCOM GROUP Institute of Management Technology 2014-2016 By: Submitted to: Group 2 Dr. Vimi Jham • Nutush Mishra (140201088) Associate Professor • Pranav Pothan (140201097) • Prashast Singh (140201098) • Pratyush Sahu (140201102) • Prejith Alex (140201104) • Rajat Garg (140201106) • Rajat Mehta (140201107) • Rajat Sharma Gollapudi (140201108) 7 Contents Acknowledgement 2 MIDCOM 3 PRODUCT MIX 5 Nokia 5 Samsung 5 Microsoft 6 Sandisk 6 PROMOTION STRATEGIES 7 Bonus Packs 7 Price-off 7 PRICING STRATEGY 8 Market Penetration 8 Market Skimming 8 DISTRIBUTION CHANNELS 9 Push-Pull Strategies 9 Channel selection 9 Key Findings 13 Acknowledgement The success and final outcome required a lot of guidance from many people and we are extremely fortunate to have got this all along. Our work and achievement of the end result is entirely due to their guidance and assistance and we would like thank them all. Firstly, we are eternally grateful to Prof. Vimi Jham for her invaluable guidance. We also want to thank Mr. Bipin Mehrotra for his unconditional support and guidance regarding the workings of Midcom and the industry. MIDCOM MIDCOM is a leading telecom and electronics distributor in Africa and Middle East. The company has a combined turnover of value greater than 1.32 billion USD. Presently it handles full operations in countries like East Africa, Ghana, Nigeria and UAE. The company...
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...| Creative Emulation of Laura Esquivel’s writing style | English Higher Level IA-2 | | | 2/21/2010 | Candidate Name: Shaz Jaleel School: Dubai American Academy Word Count: 1121 Teacher: Mrs. Williams Creative Emulation: Isra Ahmed, a seventeen year old girl from Karachi had yearned for the day where she would be able to express her love for Mihir Jham. They had been together ever since the beginning of their college year, though this had been a secret kept from her parents. The idea of Muslim girl marrying a Hindu boy would never be deemed acceptable or appropriate by them. When she finally garnered the courage to request them to fulfill her desire, her parents were aghast. Isra’s father was taken aback, and questioned her intentions. “How could you even think of such a thing? We are Muslims, and marrying you off to Hindu boy is considered haram.” A similar response was received from her mother, when she reacted; “Do you even know of the consequences of such an act? We will be shunned by the Muslim society, and moreover, we will lose all our respect.” As a result, Isra was denied any further meeting with the love of her life, and was bound to her room until further notice. Isra was devastated, and ran to her room in despair. She knew for her parent’s sake and their family’s reputation that she had to cut all ties with Mihir. In an attempt to explain the unfolding situation, she sent him an email citing reasons for why they could no longer be together...
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...OBSERVATION AND ANALYSIS OF A SCIENCE TEACHER’S STRATEGY IN TEACHING A Case Study Presented to Dr. Evangeline S. Cuenca MSU – ISED, Graduate School In Partial Fulfilment of the Requirements For the Course SE 200 (Historical and Philosophical Foundations in Science) March 11, 2011 INTRODUCTION Philosophy of science is part of the fabric of science teaching. Whenever science is taught, philosophy, to some degree, is also taught. Minimally, the teacher’s own epistemology, or conception of science, is conveyed to students and contributes to the image of science that they develop in class. Science education is enriched, and is more faithful to its subject, if aspects of the interesting and complex interplay of science and philosophy can be conveyed in the classroom. The American Association for the Advancement of Science, in its proposal for the reform of college science teaching, The Liberal Art of Science, recognises this: The teaching of science must explore the interplay between science and the intellectual and cultural traditions in which it is firmly embedded. Science has a history that can demonstrate the relationship between science and the wider world of ideas and can illuminate contemporary issues. (AAAS 1990, p: xiv) There are various ways in which the interplay between science and philosophy can be conveyed; reading of selections from original sources; joint projects with history...
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...Opportunities for India and UAE In Bilateral Investments Soumen Pattanayak Institute of Management Technology, Dubai, United Arab Emirates Soumen.pattanayak08@gmail.com Rahul Hoare Institute of Management Technology, Dubai, United Arab Emirates rahulhoare@gmail.com ACKNOWLEDGEMENT This research paper is made possible through the help and support from everyone, Including: parents, teachers, friends, our institute IMT and in essence, all sentient beings. Especially, please allow us to dedicate our acknowledgment of gratitude toward the following significant advisors and contributors. First and foremost, we would like to thank Dr. Vimi Jham for her support and encouragement. She kindly read our paper and offered invaluable detailed advices on the theme of the paper. Second, we would like to thank our institute, Institute of Management Technology, Dubai for providing us a platform to do the research on Bilateral Investment. Finally, we sincerely thank to our parents, family, and friends for their encouragement. The product of this research paper would not be possible without all of them. About the author Rahul Hoare was born in Kolkata, India (1989). He obtained the B.E degree in Electronics and Telecommunication from University of Pune, India in 2013. Currently pursuing his Masters in Business Administration from Institute of Management Technology Dubai, UAE. Soumen Pattanayak was born in Angul, Orissa, India, in 1986. He received the B.Tech degree...
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...BUS511 Final Project Importance of Marketing and Promotion for Commercial Banks in Bangladesh Prepared for: Dr. M Mosleh Uddin Faculty Member School of Business North South University Acknowledgements: This report has been written as a partial requirement for the MBA Program at North South University in the Summer of 2011. We would like to thank our instructor Dr. M Mosleh Uddin for his help and guidance during the process of writing this report. We would also like to thank him for supervising us and providing us all the necessary information during this study. We would like to thank all the respondents for giving time to fill up the research questionnaire. Finally, We would like to express our gratitude to all the people, who have supported us during the process. Ahmed Wasiful Alam H M Iftekhar Hasan Abstract: The importance of financial intermediaries in the development of the overall economy of the country cannot be described in short. From the inception of civilization the banking sector dominates the economic development of a country by mobilizing the savings from the general people and channeling those savings for investment and thus economic development and growth. With the emergence of banking sector in Bangladesh the government has also come through different activities to reform and revitalize this industry. The issues of marketing and promotion...
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...MARMA SHASTRA AYURVEDA BIOENERGETICS MARMA SHASTRA Ayurveda Bio-Energetics Written and Compiled by Michael James Hamilton, LAC Copyright © 2007; Michael James Hamilton, LAC 2nd Edition Copyright © 2011 All rights reserved. Reproduction of any kind without prior written permission of the compiler is prohibited. MARMASHASTRA ©2011 by Michael Hamilton, LAC. www.lotusspace.com ACKNOWLEDGEMENTS I give gratitude to Dr. Suhas Kshirsagar and Dr. Thomas Yarema for their teachings; to my mother for her guidance; my readers for the hope to expand this knowledge; the ultimate reality for always being there even when I do not always realize it. dew rise clouds fall rain wash pain all MAHALO i MARMASHASTRA ©2011 by Michael Hamilton, LAC. www.lotusspace.com This work presents the human bio-energy model (anthropocosm: cosmic human being) as profoundly observed in Ayurvedic medicine. According to ancient Vedic texts (and later through Tantric and Taoist traditions), the energetic, or subtle, body is the foundation of the food, or coarse body, and the bridge between the physical and causal realms. Therefore, the structure of the subtle energetic body provides an intended means for human spiritual development, or evolution (which enables humanity to fulfill its purpose as a conduit between heaven and earth, hence transforming into an entity more subtle, and original). The text’s primary purpose is to present oriental bio-energetic theory, and second, to bridge...
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...Innovative Business Practices Innovative Business Practices: Prevailing a Turbulent Era Edited by Demetris Vrontis and Alkis Thrassou Innovative Business Practices: Prevailing a Turbulent Era, Edited by Demetris Vrontis and Alkis Thrassou This book first published 2013 Cambridge Scholars Publishing 12 Back Chapman Street, Newcastle upon Tyne, NE6 2XX, UK British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Copyright © 2013 by Demetris Vrontis and Alkis Thrassou and contributors All rights for this book reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the copyright owner. ISBN (10): 1-4438-4604-X, ISBN (13): 978-1-4438-4604-2 TABLE OF CONTENTS Chapter One ................................................................................................. 1 Knowledge Hybridization: An Innovative Business Practices to Overcome the Limits of the Top-Down Transfers within a Multinational Corporation Hela Chebbi, Dorra Yahiaoui, Demetris Vrontis and Alkis Thrassou Chapter Two .............................................................................................. 17 Rethinking Talent Management in Organizations: Towards a Boundary-less Model Carrie Foster, Neil Moore and Peter Stokes Chapter Three .......
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...Web Video Texts Audio Projects About Account TVNews OpenLibrary | | | | Home | American Libraries | Canadian Libraries | Universal Library | Community Texts | Project Gutenberg | Children's Library | Biodiversity Heritage Library | Additional Collections | Search: Advanced Search | Anonymous User (login or join us) | Upload | Full text of "Natya Shastra of Bharata Muni Volume 1"THE NATYASASTRA A Treatise on Hindu Dramaturgy and Histrionics Ascribed to B ii A R A T A - M r X I Vol. I. ( Chapters I-XXVII ) Completely translated jor the jirst tune from the original Sanskrit tuttri «u Introduction and Various Notes M .U'OMOH A N liHOS H M.A., Pn. I). <OaU 2 Viu i95y CALCUTTA THE RoyiL ISIAJtC SOCIETY OF BENGAL Dedicated to the memory of thom great scholars of India. and the West mho by their indefatigable study and. ingenious interpretation of her Religion, Philosophy, Literature and Arts, have demon- strated the high ealiie of India- s culture to the World at large and ham helped her towa.nls a reawakening and political alteration., and who by their discovery of the Universal aspect of this culture have made patent India's spiritual kinship with the other ancient nations of the World and ham paved the way for an ultimate triumph of Internationalism. PREFACE The preparation 'of an annotated English translation of the Natya&stra entrusted...
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