4-2 Impacts of Value Added

Dunkin' Brands Group Inc.’s consumer base is almost entirely based in the United States, yet the company's presence and impact certainly reaches beyond U.S. borders. However, since the vast majority of Dunkin' Brand’s operation impacts the United States, two indexes known as the Social Progress Index and the Social Progress Capacity Index can serve as references in examining Dunkin' Brand's corporate goals and developmental progress. In order to gain some insight into Dunkin' Brands and how the company aligns with these two Social Progress Indexes, a list of the company's goals and primary values are identified on their website as follows: honesty, transparency, humility, integrity, respectfulness, fairness, and responsibility. In addition to their values, they also pride themselves on guiding principles. Leadership incorporates responsibility and having passion at every level. A sense of innovation and having excellence in everything they do, execution of principles and taking ownership and accountability for results, success and failure and by having social stewardship and demonstrating good corporate citizenship and responsibility to all constituencies all encompasses the overall tone of the how they would like the public to see them. (Farfan) Considering that the Social Progress Index's ultimate mission is global advancement, it is difficult to dismiss any of Dunkin' Brand's values as they all are relatively important to guide the company in achieving overall progress in numerous areas. However, their goals of "Integrity" and "Fairness" are perhaps best demonstrated in Dunkin' Brand’s practice of "Fair Trade". Fair trade buying is a specific type of ethical consumer behavior. Fair trade incorporates fair prices for the products of farmers in developing countries. In essence, fair trade means buying products