"What function would you like to be associated with, in the next 5 years"
"Which of the Ogilvy's Department would you like to work in? PR? Digital? BTL?"

"What is your background"
I answered, that I am an MBA graduate, progressing on to my second year, and am looking forward to an internship in an esteemed company like Ogilvy.

Tell me about a time when you included someone in a group. and Tell me about a time when you actively disagreed with a superior or colleague

• You don't need an immediate answer.
• You want to communicate with more than one person.
• You want to communicate with a group of people interested in the same topic.
• You need or want to provide extensive information about that topic. Newsgroups use a lot of special terms to describe the newsgroup process:
• Usenet - The primary exchange and listing of newsgroups
• Feed or Newsfeed - The group of messages that make up a single newsgroup, sent from one server to another server or to a subscriber
• Posting - Entering a message into a newsgroup.
• Posts or Articles - The messages that are entered into a newsgroup.
• Thread or Threaded discussion - A post and the series of messages replying to it
• Hierarchies - Category information provided in the name of the newsgroup Newsgroups are categorized according to interest. The name of the newsgroup provides the category information, going from general to specific (left to right). For example, comp.lang.java.programmer is a newsgroup for Java programmers, in the Java section of the language category, which is part of the overall computer category
• Big Eight - Usenet's original eight newsgroup categories Now, there are thousands of newsgroups in hundreds of categories, but Usenet originally divided newsgroups into one of eight major categories: comp (computers) humanities (arts and culture) misc (miscellaneous) news (news and current events) rec (recreational) sci (science) soc (social) talk (general discussion) Ironically, alt (alternate), which is now the biggest general newsgroup category, was not part of the original eight.
• Moderated - A newsgroup that has a person or persons who read all messages before they are posted to the general group and reserve the right to reject a message that they deem inappropriate for the newsgroup
• Unmoderated - A newsgroup in which any message posted is immediately incorporated into the newsgroup (more common)
• Flame - A criticism of someone else's post
• News server - A server that maintains an archive of the messages posted to a newsgroup or series of newsgroups
• Network News Transfer Protocol (NNTP) - The protocol typically used to transmit newsgroup messages over the Internet
• UNIX-to-UNIX Copy Protocol (UUCP) - A protocol occasionally used for direct connections between some UNIX servers
• Newsreader - The client software used to read the posts in a newsgroup, often combined with other software
• Online - Type of newsreader that maintains a live connection to the news server while it is open
• Offline - Type of newsreader that connects to the news server just long enough to download the new messages in any newsgroups you subscribe to and then disconnects, reconnecting when you're ready to send new messages. How to Subscribe

To read and post articles in a newsgroup, you need the appropriate software called a newsreader. There are many newsreaders available, some are free, others are shareware, and still others are available by retail. Some examples are WinVN, Agent, NewsXpress, and Gravity for the PC, and NewsWatcher and InterNews for the Macintosh. Many people simply use the newsreader function of Outlook Express, and this is more than adequate, especially for the Usenet beginner.
Another alternative is using one of the many Internet web browsers that have their own newsreader component as a part of their product. For example, in Google, go to the search page of google and click on Groups from the menu. This will take you to Groups search page with a directory of Newsgroups. The most common subdirectories for businesses are located in alt, biz and misc. Among the many newsgroups that touch on alternative medicine are: alt.health.ayurveda alt.hypnosis alt.magick alt.meditation alt.paranormal ba.politics bit.listserv.c+health bit.listserv.medlib-l misc.health.alternative rec.food.veg

Run a search using a keyword related to your online business that you would like to promote from the groups search page of Google. The result will appear chronologically, the most recent one being at the top. Check out the most relevant Newsgroups from the results. If your search produces a very big list of results, try the advanced search option. Try reducing the time frame of postings. By default Google searches within all messages posted from 1981. Advantages
• You don't need a fast connection to the Internet.
• News articles don't fill up your e-mail inbox.
• Newsgroups can be searched by keyword.
Most newsreaders are designed to thread related articles. Threading means that the original article and its responses are kept together, so you can follow the entire discussion. As a user you can start a thread, post messages to a thread and make responds to other postings
• You can drop in and read the most recent Usenet news when you have time, since our news server automatically deletes old articles even if you haven't read .
• If the newsgroup is moderated, only relevant content will be posted. All articles in a moderated newsgroup are first e-mailed to an appointed moderator, who reviews them and decides if they are suitable to be posted. The discussions therefore don't diverge from the original direction of the newsgroup, and flaming - a Usenet term for posting insulting or provocative articles - and other inappropriate commercial or junk mail postings can be controlled and monitored.
Disadvantages
• You need a newsgroup reader program, but as we mentioned above, many Web browsers and e-mail programs come bundled with newsreader software.
• Spam, which is unsolicited junk mail such as get rich quick schemes and other propaganda, is common in newsgroups.
• It can take up to a few days for newsgroup articles to spread through the entire Internet.
• Not all newsgroups are available to everyone on the Internet, so you might not reach your intended audience. For example, UBC newsgroups are only carried on the campus news servers, and therefore are only available to individuals with UBC accounts or subscriptions. Other newsgroups that have worldwide distribution may not reach everyone on the Internet because the administrator of their news server chooses not to carry them.
Secondary Research

• The data collected through other sources like internet is secondary data.
• Here, as part of our secondary we collected data from the already existing newsgroups whether in the business of adventure sports or not.
• We analyzed how they work and then started collecting data regarding the existence of such newsgroups in India.
• Next we made the entire process flow of information in a newsgroups; discussed its types and finally set an outline of our primary research.