There are numerous avenues that businesses use to be able to maintain a competitive advantage, patent, trademark, and copyrights ideally are part of that advantage. There is an invested interest to protect the brand of the company, most times companies can come to mutual agreements and draft contract to protect their vested interests. However anything that seems to infringe on their brand or agreements usually end up playing out in courts. This is evidenced is the case Jim Beam Brands CO., v. Tequila Cuervo La Rojena Case Number 600122/08, in the New York Supreme Court for New York County, filed on July 12, 2011. Jim Beam argued that Tequila Cuervo committed a breach of contract. In 1997 Jim Bean brought a trademark suit against Tequila Cuervo