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Jimmy John’s Marketing Plan
Metro Detroit Market
January 1, 2017-December 31, 2017
Jimmy John’s Marketing Plan
Metro Detroit Market
January 1, 2017-December 31, 2017

Designed for Metro Detroit Franchisees | | | | |

Executive Summary

| Write this last so that you can summarize the most important points from your business plan. Provide a concise but positive description of your company, including objectives and accomplishments. For example, if your company is established, consider describing what it set out to do, how it has accomplished goals to date, and what lies ahead. If new, summarize what you intend to do, how and when you intend to do it, and how you think you can overcome major obstacles (such as competition).You can also choose to use the following four subheadings to organize and help present the information for your executive summary.Note: to delete any tip, such as this one, just click the tip text and then press the spacebar. |

Introduction

Major Aspects of Marketing Plan Budget Statement

Table of Contents I. Executive Summary 1 Introduction Major Aspects of Marketing Plan Budget Statement II. Introduction 2 History Performance Purpose III. Situational Analysis 3 Market Analysis Market Segmentation Competition Pricing IV. Marketing Planning 4 Marketing Objectives Target Markets Product Promotion Distribution Price V. Implementation and Control of the Marketing Plan 5 VI. Summary VII. Appendix—Financial Analysis 6
Sales Forecast
Estimates of Marketing Costs

Executive Summary

| Write this last so that you can summarize the most important points from your business plan. Provide a concise but positive description of your company, including objectives and accomplishments. For example, if your company is established,