Team #2
Jing Dong Corporation Executive Summary
JD.com or Jingdong, formerly 360Buy, is a Chinese electronic commerce company headquartered in Beijing. It is one of the largest B2C online retailers in China by transaction volume. Its English website, for worldwide shipping, launched on October 18, 2012.
The company was founded by Liu Qiangdong (a.k.a. Richard Liu) in July 1998, and its B2C (Business to Customer) platform went online in 2004. It started as an online magneto-optical store, but soon diversified, selling electronics, mobile phones, computers, etc. Jingdong Mall changed the domain name to 360buy.com in June 2007, and to JD.com in 2013. In May of 2014 JD.com listed on the Nasdaq stock exchange, which marked the largest listing of the year on that exchange. In 2014 JD.com recorded GMV of $41.9 billion (RMB 260.2 billion) and net revenue of $18.5 billion (RMB 115 billion).
Jing Dong Mall is the largest professional 3C (computer, communications, and consumer electronics.) online shopping platform in B2C market in China, and the most influential E-commerce Websites in China, which is also the most popular with consumers. Jing Dong Mall has been maintaining a high growth since founded in 2004. Its market share has been the top one for years in the online direct sales market, and the growth rate has been soaring over 300% for four consecutive years until now. Jing Dong Mall always adheres to the pure E-commerce mode operation, to reduce intermediate links, to provide high-quality network products and satisfactory service. Jiang et al (2013) stated that according to new ideas, which is now a key factor for an enterprise to stand out, Jing Dong catch up with others and exceed all their expectations. At present, the "Price of Jing Dong" has become China's 3C price indicator in the field of sales. According to the statistics from iResearch, Jing Dong Mall’s