• Business plan Proposed a new business plan to company by :- - Create a business ideas based on business operation that did by the company. - Proposed a business called rice milk beverages which can be done by company since it main product is mainly based on rice production. - This business plan is to help company to expand its production, profit and in the meantime increase its brand in the market.
1. Company Background
|1.1 Company name |: Sunnah Tani Sdn. Bhd. | |
|Former business activities |: Seling organic rice and catfish | |
| New business ideas |: Rice milk beverage | |
| | | |
|1.2 Modal for Rice milk beverage |: RM20 000 | |
|Allowed Modal |: RM - | |
|Single Holder |: RM20 000 | |
| | | |
|1.3 Company address |: Lot 1414,Cabang 3,Pendek,15100 Kota Bharu,Kelantan | |
| | | |
|1.4 Information of shareholder/director/business partner. |
|Name |Age (Year) |Position |Pegangan Saham |
| | | |(RM) |(%) |
| | | | | |
|YB Datuk Haji Husam bin Musa |52 |CEO | |100 |
| | | | | |
|Mr. Kamarulzaman Abdullah |41 |Company Manager | | |
| | | | | |
|Mr. Mohd Farif Othman |24 |Field Manager | | |
| | | | | |
| | | | | |
| Total |20 000 |100 |
2. Objective business plan Business plan are intended as a guide for members management of companies in conducting business so that its objectives can be achieved according to plan. It is also a guidance for allocating resources in an effective business operation.
3. Background of business partner and ownership
3.1 Organization Chart
[pic]
3.2 Background Owner and Workers.
| | |
|Title |Background |
|CEO |Name |YB. Haji Dato Husam bin Musa |
| |Age |52 |
| |Education |University Malaya |
| |Experiences |Secretary |
|Company Manager |Name |Kamarulzaman Abdullah |
| |Age |University Sains Malaysia |
| |Education |Penjual majalah dan |
| |Experiences |Former staff in IT Division of USM |
|Field Manager |Name |Farif bin Othman |
| |Age |24 |
| |Education |- |
| |Experiences |- |
| | | |
4. Introduction of Rice Milk Beverages
4.1 What is Rice Milk? Rice milk is a kind of grain milk processed from rice. It is mostly made from brown rice and commonly unsweetened. The sweetness in most rice milk varieties is generated by a natural enzymatic process, cleaving the carbohydrates into sugars, especially glucose, similar to the Japanese amazake. Some rice milk kinds may nevertheless be sweetened with sugarcane syrup or other sugars.
4.2 Comparison with dairy milk. Compared to cow's milk, rice milk contains more carbohydrates, but does not contain significant amounts of calcium or protein, and nocholesterol or lactose. Commercial brands of rice milk, however, are often fortified with vitamins and minerals, including calcium, vitamin B12, vitamin B3, and iron. While most rice milks do not contain protein and are not a whole grain, Growing Naturals has a patented version which has the same amount of protein as whole milk and is considered a whole grain as well. Rice milk is often consumed by people who are lactose intolerant, allergic to soy or have PKU(Phenylketonuria).
5. OPERATION/TECHNICAL
5.1 Product profile
The firm produce rice milk product:-
|No. |Product |Price (RM) |
|1 |Rice milk (Original flavour) |1.50 |
|2 |Rice milk (Chocolate flavour) |1.50 |
|3 |Rice milk (Almond flavour) |1.50 |
|4 |Rice milk (Vanila flavor) |1.50 |
5.2 Product ingredients (for 2.5 gallons of rice milk) o 7 1/2 cup water (distilled is best) o 2 Tea big spoon vanilla,chocolate and almond flavour (OR 1-2 tsp cinnamon) o 1 cup brown rice flour or white rice flour o 1 rounded cup brown rice protein (found at Whole Foods, or various online retailers) o 1 teaspoon guar gum o 1 teaspoon xanthan gum o 1/2 cup canola, safflower or sunflower oil o 1 1/2 cup honey
5.3 Product recipes production (for 2.5 gallons of rice milk) 1. Over high heat, bring six cups of water to boil in a large saucepan. 2. In a small bowl or mixing cup, combine vanilla, chocolate and almond flavor, rice flour and 1 1/2 cups water, mixing thoroughly. 3. While you are waiting for the water to boil, in a large, heat-safe mixing bowl, whisk to combine brown rice protein powder, guar gum and xanthan gum. Add the oil, and stir thoroughly. Add honey, and mix with an electric mixer until well-combined. 4. Once the water in the saucepan boils, stir in the rice flour mixture, stirring constantly with a whisk. Turn down heat to medium-low and boil at least five minutes, stirring constantly, until the mixture is thick and no longer gritty. 5. Then, pour the brown rice mixture to the mixing bowl, using a silicone spatula to scrape the sides of the saucepan. (Be careful, as the brown rice mixture is very hot. Alternately, cover the rice mixture and cool it until it is easier/safer to handle.) With an electric mixer, beat on high until ingredients are thoroughly combined. 6. Makes 11 cups concentrated mix. To serve, mix 1/4 c. concentrate with 3/4 c. water to make one cup, and stir or shake well. Or, measure 1 cup mix into the bottom of a quart jar, adding water to fill jar. Shake well to mix. (… or 2 cups for a 1/2 gallon jar, or 4 cups for a gallon jar.)
7. Store the mix (and diluted rice milk) in the fridge in an airtight container.
8. Diluted rice milk stays pretty well emulsified; there is not a whole lot of settling. However, give rice milk a shake or stir before serving.
5.4 Production Capacity
|Product |Maximum Capacity/ |Estimate Capacity/ |
| |Days |Days |
| |(bottle) |(bottle) |
|Rice Milk(Original) |200 |120 |
|Rice Milk(Chocolate) |200 |120 |
|Rice Milk(Almond) |200 |120 |
|Rice Milk(Vanila) |200 |120 |
Production will be made at the precent of between 65% until 85% from maximum capacity.
5.5 Raw material suppliers
Raw material mainly from our own paddy field especially rice which is main ingredient for rice milk. While other raw material come from whether local or outside of Kelantan retailers and suppliers which are sale quality flavour, protein,oil and others materials.
Comment on supplying:
Materials are existable since those materials can be purchase from suppliers and retailers.
6. MARKETING
1. Marketing Target
Main target to sell this product are mainly to the people of Kelantan. Next, this product will be also sell in other states of Malaysia if there are increasement in selling. Moreover, this product will be also export to the foreign countries such as Japan, China, United State and European Countries.
6.2 Main Competitors
There are big and small companies that selling rice milk in the Kelantan for example:-
|Competitors |Location |
|Jati Sdn. Bhd. |Hypermarket and supermarket in Kelantan |
|Nestle Malaysia Sdn. Bhd. |Hypermarket and supermarket in Kelantan |
|El Food Sdn. Bhd. |Hypermarket and supermarket in Kelantan |
1. Strategy to overcome the competition
i. Produce different and innovative product ii. Affordable price iii. Do more marketing campaign
6.3 Market Sharing
This products are estimating market sharing about 20% on first day of operation and increase it to the 30% on the second day and this scenario will continuously increase on the entire days of operation.
6.4 Marketing Strategy
6.4.1. Product services
(PRODUCT)
Rice used in producing the rice milk beverages are organic, fresh and high in quality. Offering 4 different type of delicious flavour of rice milk beverages such as original, chocolate, almond and vanilla. Apart of that,the rice milk beverages also contain high amounts of carbohydrate,protein,calcium, and vitamin B1,B2,B3,B6 and B12 which is good for health and provide sustaining energy for everyday use.
Advantages of this rice milk beverages compared to the other competitors:- i. Organic rice is used in producing rice milk beverages which is fresh and high in quality. ii. Have four different type of flavour such as original, chocolate, almond and vanilla. iii.Use high quality and selective ingredients which is very good for healthy. iv.Have experience workers in different field of operation in producing the rice milk beverages.
6.4.2. PROMOTION
The product promotion:-
i. By using flyers and pamphlets to advertise the rice milk beverages around the Kelantan.
ii. Annouce the product through local radio especially the Kelantan fm.
iii. Do the marketing through online website such as facebook, email and other.
iv. Create a competition game that offer prizes to attracted people to buy product and instantly win the prizes.
6.4.3. PRICING
Product price is based on ‘cost plus` where price is establish after all cost involve are counted and plus with estimated profit margin. The establish strategy is similarly with strategy that use by the other competitors. The reason is to create a healthy competition among the companies involve in this industry.
6.4.4. Location
Lot 1414, Cabang 3, Pendek, 15100 Kota Bharu, Kelantan.
7. FINANCIAL
1. Estimate cost for entire project and finance sources:-
|No |Details |Cost |Modal |Total |
| | |(RM) |(RM) |(RM) |
|1. |Equipment |10000 |10000 |10000 |
|2 |Raw material |5000 |5000 |5000 |
| |Turn Modal |5000 |5000 |5000 |
| |Jumlah |20000 |20000 |20000 |
Example pictures of organic rice milk
[pic]
-----------------------
Field Manager
Farif bin Othman
Company Manager
Kamarulzaman Abdullah
CEO
YB Haji Husam bin Musa 