PROJECT WORK ON

( In partial fulfillment of MBA Degree )

Submitted To : Mr. Sanjeev Kumar

Submitted By : Dalbir Singh Jaskeerat Singh

MBA –II
Sec-A

ACKNOWLEDGEMENT

We are very thankful to our Project guide Mr. Sanjeev Kumar faculty member (lecturer)RIMT-IMCT, for his valuable guidance, deep-rooted interest, inspiration and continuous encouragement through out the period of project. We also thank the respondents for their cooperation and spending precious time in responding to the Questionnaire.

CONTENTS

i. Summary ii. Introduction iii. Snapshot of Tooth paste Brands iv. Review of Literature v. Research Work vi. Conclusions vii. Suggestions viii. Bibliography

Chapter I SUMMARY

This project titled ‘ Image Profile Analysis of Leading Brands of Tooth paste amongst consumers ‘ is a study which seek to define the image of 2 tooth paste brands in which HLL have two products – Close Up & Pepsodent and Colgate–Palmolive have Colgate in terms of 6 attributes , Healthy tooth & gums , Long lasting freshness , Prevention of tooth decay ,Whiteness , Use of Natural herbs , Good foaming.

DATA COLLECTED METHOD A survey was conducted on 50 people living in and around the city of PATIALA to elicit their responses, on which the results and findings of this study are based. It tells the method used for data collected. It then gives the description of the sample based on various parameters as Gender, Age ,

Status. OBJECTIVES

1) To know about Brand awareness. 2) To know about Brand preference. 3) To know about the product/alternatives which consumers might prefer to brush their teeth other than a tooth paste. 4) To know about the factors that influence the consumers decision to buy a particular brand of tooth paste. 5) To know about the attributes that consumers look for in a tooth paste brand , when he/she buys for himself/herself.. 6) To know