Motivation and Perception Factors Influence Buying Home Behaviour in Dilly, East Timor
Connie Susilawati Fernando Baptista Anunu Petra Christian University Surabaya, Indonesia

Key words: low cost housing, buying behaviour, consumer behaviour, motivation, East Timor

Demand of low cost housing increased from 1995 to 1997 which is shown by the number of housing loan approval. In order to develop the most suitable marketing plan, developer needs to know some factors which influenced to the decision making process of buying house. This research used a residential development in PT Delta Comoro Permai, Dilly as a case study. A survey to homeowners has been done to evaluate the motivation and perception factors in buying home behaviour. The survey has been done on the 3rd August to 29th August 1998. In this study, four main components have been examined. Physical and linkage are not as important as environment and utilities for the homebuyer. Moreover, the result is consistent with developer’s motto ‘clean, secure, aesthetic, healthy and prosperity’. This study provides further recommendation in the environment and utilities components for the new development in the future.

Introduction In 1998, East Timor has 14,874 square meters land area which occupied by 747,527 residents. The population growth rate was 3,02% (Anunu, 1999: 1). The above conditions created demand on proper housing with affordable cost. Demand of low cost housing increase from 1995 to 1997 which is shown by the number of housing loan approval. Minister of Home Affairs, Minister of Public Works and Minister of State for People’s Housing (1992) have written the guide of housing development with environment balance. In this guide, they have defined the low cost housing as houses which are built on the land between 54 to 200 square meters. The second criterion is the building cost per square meter