Whole foods Market chief strategy elements start with its commitment to quality of food. Whole foods wants to make sure people know that they’re getting the best products when out grocery shopping. The products they offer are organically grown, preservative free, and aren’t genetically enhanced. This market has grown significantly in the past 5-10 years. Many products on the market are processed and artificially preserved; whole foods commitment to its customers eliminates these problems and holds command of their vision.
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Whole foods values are “real’’ and not just cosmetic dressing. Their vision of greater well-being for their customers and the planet is real, because the food is fresh and organic. The produce they use does not harm your body or cause controversy. Also it’s better for the environment versus having pesticides run off into the ground water, etc… These values and mission have lead to the success of the company and it’s dominant role in the supermarket industry. People have become health conscience and whole foods have made it their business to help these consumers. Records profits have proven that their business strategy is working extremely well.
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Whole foods Market generated $411 million in 2005 in cash flows. This number dropped down to $399 million in 2007. The company had a large amount of long-term debt because they’ve been funding the opening of new stores. Using the current ratio formula, Whole foods Market has declined from 1.22 in 2006 to 0.85 in 2007. Another ratio that can be used is the debt to assets ratio, and that ratio went from .31 in 2006 to .56 in 2007. This can be explained because Whole foods extended its line of credit by $250 million for the purchase of Wild Oats.
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Whole Foods Market has a great mission of improving the health and well being of people and the planet. This provides a gateway experience and