Textbook, pp. 146-147 Will the video store die out, or will there still be a place for it in the world of Quickflix? Will the video streaming part of Netflix eventually put the DVD part out of business? Discuss the similarities and differences between Quickflix video streaming and YouTube.
Case Study2 : Information systems are critical for take-off in the airline industry
Textbook, pp. 186-187 What are the advantages for an airline of using a revenue management system? Are revenue management systems a competitive advantage or simply a new necessity for doing business in the airline industry today? What other industries could benefit from the use of a revenue management system? How could an airline use customer information to gain competitive advantage? What types of metrics would airline executives want to see in a digital dashboard? How would an airline’s revenue management system be used for decision support? 1. Problem identification What are the key problems affecting the business? What are customers saying about the service and the product? What is the root cause of any decline in revenue or production time? 2. Data collection Why are certain processes falling short? What are the immediate steps the company can take to adjust the current processes to improve them? Who are you listening to, and are they actual or complaints or rumours? What departments are struggling? 3. Solution generation What are some of the solutions you have for improvement? What are some of the solutions your management team has? How will you go about collecting all the best solutions? 4. Solution testing Are these solutions long-term or short-term solutions? What are some of the cost factors associated with the