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Joan

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Submitted By meetmedheeru
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REV: OCTOBER 26, 2010

KARTHIK RAMANNA
GEORGE SERAFEIM
ALDO SESIA

Urban Water Partners (A)
Introduction
Early in August 2010, Dr. Porter Jones (MBA ’11) and his Harvard Business School (HBS) classmate Aaron Matto were on the ground in Dar es Salaam, the largest city in the Republic of
Tanzania. They were there to assess the progress of the first slowsand water filter of their company—
Urban Water Partners (UWP). Four months earlier, Jones and Matto, along with Ajay Kori (MBA ’11), partnered with Justin Iwasaki and Jason Young, two MD candidates at the University of Utah, to win
HBS’s 2010 Social Venture Track Business Plan Contest. Their idea was to bring clean water to several
African nations using a network of existing water vendors, readily available water purification technology, and mobile-banking technology. If they were successful in Dar es Salaam, the team planned to expand operations into several other African urban centers where water quality was poor.
UWP’s seed money, the prize winnings from the HBS competition, would be gone at the end of the month, and the team had a meeting scheduled in late August with an HBS alumnus who was interested in investing in the company. At the meeting they intended to present their business plan, updating their original financial analysis with experience gained from two months of work getting
UWP started. Of particular importance was to show UWP’s path to profitability: the team knew there was considerable skepticism among investors that clean water could be delivered profitably in an emerging African economy like Tanzania.

Origins of UWP
On the first day of HBS’s fall Required Curriculum (RC) semester 2009, Jones and Matto walked into Aldrich Hall anticipating their first MBA class. At first, Jones, a medical doctor with a deep interest in public health, and Matto, with a private

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