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Job Satisfaction

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Market Analysis

Competitors, Potential Consumer

Based on our market research, there are approximately 35 and above competitors in the market. The famous brands includes Dove, LUX, Lifebuoy which are Unilever company product .These brands are very famous and most of the citizens will buy these product as their prices is reasonable and also because of their famous brand. The key success of this company is that the brand loyalty of the company, heavy promotional activities, international standard and high quality design product, innovation and their effective leadership.

Soap is a domestic good that people need to use it every day. The major concern is what brand consumer chooses to use. Will the people choose to use our brand? Most of the soaps can be getting at shopping complex, supermarket, grocery store and etc. People will normally buy at these few places once they need it. The market for this good is very large since it is a domestic good and need for everybody. The soaps can be considered as the products need to be repurchased in a frequent basis. Therefore, our target market is all citizens in Malaysia regardless their age, gender, income level and interest.

Consumers’ Motivation to Buy

In my opinion, our company is better than the Unilever Company. Although they are famous brands company, but it does not guarantee they are the best in every aspect. Nowadays, there are more and more people who are pay attention and put their effort to protect the environment from pollution, so I believe our product will become one of their considerations. Our company product is 100% natural soap and it is a best choice for health care product. Our soap has whitening function. Skin lightening gradually develops and it takes an average of 4-12 weeks before you see any noticeable change. For a person who wishes to achieve a lighter complexion,

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