...1. Joe Holiday has the opportunity to operate a business renting beach umbrellas next summer. He will operate the concession for 3 months. Looking at weather patterns, Joe observes that rain is frequent along this stretch of beach, and on average, there are only 60 rentable days in a summer. In each of these days, Joe believes he can rent 40 umbrellas per day at $7 per rental. Joe will run the concession by himself day, and must pay Beachcomber Enterprises $9,000 for the concession (the use of the umbrellas and for the beachfront rental location). Suppose Joe could earn $4500 working construction. a. What are Joe’s Accounting Profits for undertaking the business? What are his Economic Profits (A = TR - TCEX = 60(40($7) - $9,000 = $16,800 - $9,000 = $7,800 (E = TR - TCEX - TCIM = $16,800 - $9,000 - $4,500 = $3,300 b. Can Joe expect economic profits from the venture? If so, to what are these profits attributable? Yes, he can expect positive economic profits. This is a return to his risk-taking (it might, after all, rain all summer!) or to locational rents (he may have the only stand on the beach) 2. The American Bagel Co. is considering opening a Bagel bakery and coffee shop near Campus. In an effort to predict the profitability of this venture, their in-house consulting team estimated that the daily demand for Bagels in the area to be the following Q = -5P + 20Pp - 30Pc +5I Where P = the price of bagels, Pp = the...
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...Proposal to Board of Directors A Little Cup of Joe Introduction to the Proposal’s Purpose and Content A Little Cup of Joe Corporation is a medium-sized manufacturing company with 250 employees. It directly markets one product: a unique coffee cup with a patented ball bearing sliding mechanism. Nathan Jr. and a group of 10 other executives run the company. A Little Cup of Joe Corporation has received a large sum of money from a venture capitalist. The venture capitalist and Nathan Jr. are predicting 100 percent growth in five years. To achieve that growth, productivity will need to increase at a similar rate. Therefore, this proposal provides a suggested business model update. Further, the functional areas updates are indicated to assist the business model to predict, plan, and implement future growth and profits. In this proposal, the problem of the outdated business model and functional areas is addressed with new ideas and new employees to implement them. The 100 percent growth projection in five years can become a reality with the managers’ ideas about these questions: Executive Summaries The Accounting and Finance Area is one of the main parts of A Little Cup of Joe. Having A Little Cup of Joe accounting in top shape all year round will help the business function smoothly and provide grounds for sound and promising business decisions. By accomplishing this A Little Cup of Joe will hiring experience and ethical accounting...
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...Marketing Management March 13, 2013 Dr. Benjamin Bao Strayer University Executive Summary of my Marketing Plan My Cup of Joe coffee will introduce a new world to this small town that has never really seen anything like it. This coffee shop will offer a variety of coffee that that will appeal to almost anyone that walks through the door that loves that flavor. The coffee shop will reside in a large home that will be bought by the company instead of a strip mall. The house will be bought to have a better way of staying cost friendly. The utilities will be lower as well as the mortgage verses the rent. Instead of a strip mall this will give the people who really want to come and get what they want and what they need, from that feeling of belonging. The coffee shop will have décor from consignment shops and coffee cups from the dollar tree. It will have over sized love seats and couches that are spaced for those who might want to relax or sit somewhere comfortable. People will have the option to sit or to go with their beverage. People can eat a muffin made from the local bakery where a deal was made to get the muffins at a discounted price. Coffee will be sold at a cheaper price than start bucks but a little higher than the small local café’s. There will be an area set up for people to doctor their coffee to suit their needs. Instead of regular sugar” My cup of Joe” will offer liquid sugar which gives a sweeter taste and less has to be used. There is a local distributor who will be...
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...Organizational Resources Paper Randall Maurer MGT/330 Donald Driscoll Sep 23, 2013 Coffee retail production is a multi-billion dollar industry. America leads the world in coffee-consumption, consuming over 2 million pounds of coffee per year. Companies have come and gone but power houses like Folgers and Maxwell House have maintained the top shelf with American consumers, until the 1990’s. Starbucks, founded by Jerry Baldwin, Gordon Bowker, and Zev Sieg, initially started in the early 1970’s as an importer of the world’s finest coffee in a little coffee house located in Pike Place Market Seattle, Washington. Portraying a vision of ”To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”,"Starbucks" (2013). The little known coffee bean importer globalized the Starbuck chain and has since developed into one of the world’s most renowned coffee bean retailer. In this paper we will look at organizational resources focusing in on physical assets as well as the application of technology in the company and how effective and efficient Starbucks utilizes them. Organizational Structure Starbucks recently publicly announced restructuring the company due to globalization demands, and has adapted to a divisional organizational structure. The company pre 2011 executed operations via two separated entities; Starbucks US and Starbucks Coffee International (SCI), with the reorganization it will now be operating three divisions; China and Asia Pacific...
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...bo wang Chapters 4 & 5 Assignment Due September 18 via Dropbox @ 6:59 pm Please answer the following questions. 1. Baby boomers in America are aging. Describe how this might affect the marketing mix for the following. (it is estimated that over 45% of the US population will be over 65 in 2030). Be sure you cover the WHOLE marketing mix – product, price, distribution and promotion for each. (12 pts) * Bally’s Health Clubs * McDonald’s * Whirlpool Corporation * Nike athletic footwear demography is an uncontrollable variable in the external environment such as age, People are directly or indirectly the basis of all markets, making population the most basic statistic in marketing. in 2012, there were approximately 75 million baby boomer,their ages range from the late-forties to the mid sixties. .Clearly, boomers and seniors are still a huge market with significant needs. Product : bally’s health clubs :since their getting old, they start care about physical problem, pay attion to work out program. as a fitness club, it could offer membership package such as fitness program , or yoga class to attract them. McDonald’s : decades ago, McDonal’s only offer unhealthy fast-food. However. nowadays, McDonal’s change their menu. they offer different menu . such as health salad , or low-fat meal. So the middle age who concern about their healthy, will consider get a meal from McDonald’s. Whirlpool...
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...Assessing Your Leadership Style to Achieve Organizational Objectives EILEEN NEWMAN RUBIN Research has shown that there are more than 30 differently named leadership styles, ranging from micro-management to hands-off, each with its own proponents. Six, however, stand out as most com- monly found in business: authoritarian, democratic, transformational, laissez-faire, servant, and situa- tional. A review of the experiences of six leaders who embody these styles reveals that each mode of operating has its pros and cons; there is no sin- gle best approach. Being aware of one’s leadership style and that of others makes it possible to lever- age strengths and compensate for weaknesses and to properly match individuals to a particular role or task—for the good of the entire organization. ©C 2013 Wiley Periodicals, Inc. Whether they are involved in politics, corporate America, or a nonprofit endeavor, the style in which managers and other professionals exert their lead- ership can determine the outcome of their efforts. As the American businessman and political fig- ure Erskine Bowles said, “Leadership is the key to 99 percent of all successful efforts” (Kruse, 2012). But what is the best leadership style to use? There is no simple answer to this seemingly simple ques- tion. One’s leadership style depends on several fac- tors, including the personality of the leader, the or- ganizational culture (and the many subcultures that may exist within it), the personalities of the people...
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...Lancaster City is located in Fairfield County, Ohio. The city is in close proximity to Hocking Rover, more or less 33 miles southeast of Columbus, Ohio. According to the 2010 census, Lancaster’s population reach to 38,780. On November 10, 1800, Colonel Ebenezer Zane of Wheeling established Lancaster. Colonel Zane was a popular trail blazer, dealer, soldier and pioneer. He knew that the interior of Ohio would swiftly fill up with settlers and if he will own a land in the interior, he might probably cash in sizeably. In 1975, he filed a petition in the Congress to award him a contract to open a road through Ohio starting from Wheeling to Limestone, Kentucky. IN 1797, the first essential road in Ohio was blazed, the Zane’s Trace. He asked for 3 mile tracts of land to be situated at the crossing of the Muskingum, the Scioto Rivers, and the Hockhocking as a payment....
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...Ward College Teacher Training College LINGUISTICS Teacher: Lic. Sebastián Amado Paper Nº2: Essay on Pragmatics Date: 17-11-11 Students: Bruno, Fabiana García, Verónica Vocal, María Laura PRAGMATICS APPLIED TO EVERYDAY LANGUAGE Introduction Chapter 1: Deixis and distance 1. Person deixis 2. Spatial deixis 3. Temporal deixis Chapter 2: Reference and inference 1. Referring expression 2. Inference 3. Co-text 4. Anaphoric reference Chapter 3: Presupposition and entailment 1. Types of presupposition 2. Entailments Chapter 4: Cooperation and implicature 1. The cooperative principle 2. Hedges 3. Conversational implicatures 4. Generalized conversational implicatures 5. Scalar implicatures 6. Particularized conversational implicatures 7. Conventional implicatures Chapter 5: Speech acts and events 1. Speech act classification 2. Felicity conditions 3. Speech events Chapter 6: Politeness and interaction 1. Politeness 2. Face wants 3. Say something: off and on record 4. Positive and negative politeness Chapter 7: Conversation and preference structure 1. Conversation analysis 2. Pauses, overlaps, and backchannels Chapter 8: Discourse and culture 1. Discourse analysis Chapter 9: Identification and application Conclusion Bibliography ...
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...of trying to find crops that could be exported: an aim that was first realized in the late nineteenth century with the planting of coffee in the highlands. In more recent history, the economy grew rapidly in the 1950s and 1960s as Nicaragua converted its best lands into fields of cotton and cane, or pastures for beef cattle. As the fastest growing Central American economy at this time, by the turn of the 1970s it was also the region’s most prosperous economy. But the political and social context was one of great inequality between the landowners and those running the import-export houses that supported the agricultural export industry on the one hand, and the majority of the population who subsisted on small-holdings or were plain landless, in both cases often dependent on the seasonal earnings from working on the export crops harvests. The excesses of the dictatorial Somoza regime eventually provoked rebellion and in 1979 a radical alternative took power, the Sandinistas. Although committed to equality and redistribution, the attempt to control the key points in the economy and to intervene strongly in markets led to perverse incentives and resource miss-allocation: as US opposition escalated to the point of funding the Contra, and government spending on defense rose in response, the economy all but collapsed in chaos and hyperinflation. After 10 years of outrageous struggle, peace was signed from both antagonist political factions and a new coalition...
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...I. Strategic Profile and Case Analysis Purpose Starbucks has always been the famous coffee shop in the world. When people smell coffee the first thing that came into their minds is “Starbucks”. Starbucks starts in 1971 in Pike Place Market in Seattle, Washington. It wasn’t always about selling coffee drinks, before Howard Schultz was selling coffee beans and coffee machines not the coffee drink itself. Then for about 10 years he thought of a way of selling coffee since it became famous, with that he came up of opening a store named II Giornale. After a year, Jerry Baldwin, Zel Siegl and Gordon Bowker sell the name Starbucks to Schultz and quickly renamed II Giornale to Starbucks and started to expand across America. Now Starbucks has more than 11,000 stores in the United States alone and more than 17,000 stores around the world. Having so many stores, it became more available to the public. You can buy their coffee almost anywhere. With this kind of availability, the long lines where nowhere to be found. Coffee serving and production was fast. But having so many stores can make a huge impact. The convenience of the costumers was met, but the sales might make a huge loss. That is why the main purpose of this Case Study is to identify how having so many stores can make a huge impact on Starbucks’ demands and to prevent it from happening with making an action plan. Another purpose is to identify the latest perception of consumers that will make Starbucks innovate and focus on other...
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...THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY Voluntary - Public Date: 6/10/2013 GAIN Report Number: IN3056 India Post: New Delhi India’s Quick Service Restaurant Sector Growing Report Categories: Retail Foods Food Service - Hotel Restaurant Institutional Promotion Opportunities Approved By: David Williams Prepared By: Priya Jashnani Report Highlights: The first foreign quick service and casual dining restaurant brands entered the Indian market nearly 20 years ago. At the time, Indians rarely ate out and many wondered how the restaurants would overcome supply chain challenges and opposition to foreign investment. There are now an estimated 43 foreign restaurant brands operating 1,900 outlets across India. The number of home-grown chains is also rising as Indian firms adopt franchising or chain models to meet growing consumer demand for the dining-out experience. The rising number of restaurants does not present a significant opportunity for imported food products given relatively high tariffs and import restrictions on key products, but restaurants are introducing new cuisines and changing consumer tastes and preferences, a trend that could result in long-term opportunities for exporters. This report provides an estimated census of foreign and domestic casual and quick service restaurant brands operating in India. Things Have Changed Over the Past 20 Years...
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...Starbucks in the early 1990’s? a. What was so compelling about the Starbucks value proposition? b. What brand image did Starbucks develop during this period? Many factors accounted for the success of Starbucks. Some of these factors include the many locations around a given urban area, the variety of products, and how Schultz set out to create Starbucks as the “third place” for Americans. Due to the high volume of stores in a given area, people are able to stop by for their daily fix of Joe wherever they may be. If a businessman is walking through an airport, he could stop by the CVG location. A soccer mom could be driving down Reed Hartman Highway and get a coffee at the intersection of Cornell and Reed Hartman. Students at either XU or UC could stop by various locations around their respective campuses as well. Besides selling the regular black coffee, Starbucks capitalized on innovating new items each holiday season. Every fall and winter season, Starbucks launched new hot products for customers. This diversification allowed more people to shop at Starbucks if they had a different preference for their coffee. Finally, Schultz’s platform of making Starbucks the “third place” for Americans is what lead to Starbucks’ compelling value proposition. A. Starbucks was keen on keeping alive the coffee bar culture alive. The company captured this through its “live coffee” mantra. This mantra was supported by three components which were the coffee itself, “customer intimacy”...
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...Accounting Education Volume 27, No. 2, 2012 CASE: DEVIANCE AT RKGA LLP Rick Berry slouched over his desk in the audit room at Videonics, his largest year-end client. Busy season was always tough, but this year it seemed even tougher. Since being promoted to senior manager a year and a half ago, Rick felt like he was being even more heavily scrutinized by his partners—including Joe Trumbell, his mentor and long-time friend. While Joe and other partners remained generally complimentary of Rick’s work, they seemed particularly teed up over the work behavior of several staff members of the firm—including some who were on multiple jobs with Rick. When Joe approached Rick and told him that Rick’s proximity to the staffers involved made him the perfect guy to investigate this matter further, Rick accepted the assignment. That was four months ago. The clock on the wall behind him ticked closer to 11:00 p.m. and the faint hum of a vacuum cleaner could be heard down the hall. Rick really wished Joe had asked someone else to shoulder this burden but, unfortunately, he had not—and Rick knew he had a meeting with Joe tomorrow morning to update him on some of his work. He glanced at his notes, and rehashed conversations with firm members and clients during that period: a staffer with a penchant for surfing the web; another who appeared to somewhat regularly ‘‘disappear’’ for brief periods of time during the workday; two others who submitted reimbursement reports with personal, non-work-related...
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...Coffee 2013: Ready for Take‐Off Overview of Coffee Trends in New Consumer Markets March 5, 2013 | Strictly private and confidential Agenda Sections I II III IV Introduction Strategic Considerations in Global Coffee Demand Regional and Country-Level Snapshots Key Points to Consider 3 7 13 22 2 4 1 Ross Colbert, Global Strategist Beverages Mr. Colbert joined Rabobank in January 2011 and is responsible for developing FAR’s research portfolio and Rabobank’s global view toward the beverage sector. Rabobank’s FAR team provides information and analysis covering all of the major sectors throughout the food chain. The seven-member FAR Beverage team is part of Rabobank’s global FAR group, which is comprised of Rabobank s approximately 70 analysts around the world. Colbert joined Rabobank following an extensive career in the beverage industry. Most recently he was Managing Director of M&A Americas for Zenith International, which is one of the world’s leading consulting, market intelligence and financial advisory firms focused on the global food and beverage industry. Prior to that, he was Managing Director and Chief Operating Officer for eight years at Beverage Marketing Corporation, which provides market intelligence and financial advisory services to the global beverage industry. Over his career he has served as an advisor to Pepsico, Coca-Cola Enterprises, Heineken, Nestle Waters, Snapple Beverages, and Seagram's as well as many independent, private beverage companies...
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... a. Suppose that you know that the market demand curve for a product is given by the equation P = 100 – 2Q. Furthermore you know that initially 40 units are demanded in this market when it is in equilibrium. Then, some event causes the equilibrium to change so that only 35 units are demanded in this market. From this information you are asked to calculate the price elasticity of demand using the arc elasticity concept. Finally you are asked to identify whether demand is elastic, unit elastic, or inelastic when quantity changes from 40 units to 35 units. b. Suppose you know that the price elasticity of demand for good X has a value of 2. Suppose that the price in the market is initially $10 and the quantity demanded is 100 units. If price in this market decreases by 10%, what will be the percentage change in the quantity demanded given the above information? Answer: a. To answer this question you will...
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