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John Jacob Astor

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Submitted By ramaliya
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How to Become the Richest Person in America

1. After reading the case study of John Jacob Astor; I was astounded- how an immigrant born in a none-too-prosperous butcher family ended up with millions of dollar, becoming the richest person in America? And it arouses the curiosity behind his success and abundance wealth. We want to know why he was successful and rich.
His success started with vision in mind of having his own fur business. I think vision helps one to get successful if one follows his/her goal consistently and disciplinarily. He was a man full of traits like attention to details, determination and had a great foresight. After he married Sarah Todd, he opened his own musical instrument shop in mother-in-law’s house. Now we want to know why he opened musical instrument shop instead of Fur Company. He opened the musical instrument shop from the dowry’s money. And opening a fur company requires a huge investment. But it was the beginning of building capital and starting his career. Even though he opened the musical instrument shop, he was engaged in fur trading, he left the shop in order to travel to different places to establish the relationship with fur merchants (domestic and international) while Sarah was looking after the shop.

By 1788, Astor was involved in fur trading with Montreal. There he bought furs and it got shipped to London and Rotterdam and finally to New York. Here a question may arise Why not ship fur directly to New York as it would save time? Because of the British Merchant Policy that it did not allow direct shipment from Montreal to New York. But this policy was lifted after the Jay’s Treaty. This allowed direct trade to Canada. At the same time, he was also involved in fur trade with Indians. He sold the Indian goods in return for furs. He was doing very well in his business. By 1800, he was worth around $250,000.00 it

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