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John Lewis

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Submitted By cmccabe6
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John Lewis
Internal Audit
Strategy – increase advantage of partners, realize market potential, grow efficiently
Organization –
Systems
Productivity --
Product
* Core: retail, home, supermarket products * Physical: signature green color, classic style * Augmented: known for customer service, delivery options, guaruntees (ex. One year guarantee on electronics), quality and value * Strong product range with over 350,000 lines
Price
* Premium prices * However, also price-competitive with rivals and will price match * Waitrose is more focused on quality, premium priced
Place
* Global- exports products to 50 countries worldwide * Selective distribution * Channel selections: indirect- they are intermediary retailer
Promotion
* Price matching * Mywaitrose cards- loyalty card that can get you 10% various products * Christmas advertisement * Christmas card design competition * Sales associates in stores
Physical Evidence * Shopping bags * Brochures * Clean, bright stores featuring green color * Catalogs
Process
* Clear layout, signage, store helpers, short lines * Access to terminals in JL Home stores * Website easy to navigate and has over 250,000 products
People
* Employee development structure- continuous development, learning, social activities * Represented in workers councils, can vote to change company policies
Packaging

Positioning * Fair prices * Quality and value * Upper affluent aspiring target market * Strong product range, excellent customer service

Micro
Threat of New Entrants- Low * Capital required to set up chain store
Bargaining power of buyers- High * Switching costs are low * High buyer concentration
Threat of substitutes- Low * No substitutes for clothes, maybe secondhand stores * Higher for

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