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Submitted By knicksfan21
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The Importance of Market Research
Brandon C. Muniz
MKT/441 Marketing Research
August 11, 2014
Monica Guillory

The Importance of Market Research
Market Research is the sole bloodline of directing the company to make the right decision when it comes to expanding or releasing a new product. By allowing the market research department to dictate what needs to be done about knowing what exactly the public wants and likes, the company or organization will eliminate any room for error. In this day and age, most companies and organizations do not have any room to make any unnecessary mistakes. By making these unnecessary mistakes, the company and their business could be damaged for the long term. For example, Workout Anytime is a fitness facility who allows their business to dictate what is necessary to continue and expand business. The clients and members are the business of Workout Anytime and they are the ones whose feedback matters most for the business. The health and fitness industry is ever changing and would need constant feedback from their existing members, the general public and the targeted markets to continue being relevant to the consumers. This is exactly what Workout Anytime wants to accomplish with their targeted markets and will continue to do so to reach higher revenue for years to come. If Workout Anytime did not have a marketing research department, the business would not be working as efficiently as it possibly could. Workout Anytime would constantly be guessing what exactly would make their business stand out aside from all the other competition and appeal towards their targeted markets.
The way Workout Anytime allows their customers to give feedback to better the fitness facility is through various surveys and suggestion boxes. This gives the clients and members of the gym facility a way to feel important to the business and allow them to

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