...IM for Lovelock & Wirtz, Services Marketing 6/e Teaching Notes for Cases - Section 5 45 CASE 6 AUSSIE POOCH MOBILE OVERVIEW After creating a mobile service that washes dogs outside their owners’ homes, a young entrepreneur has successfully franchised the concept. Her firm now has more than 100 franchisees in many parts of Australia, as well as a few in other countries. In early 2002, she and her management team were debating how best to plan future expansion. STUDY QUESTIONS How did Christine Taylor succeed in evolving the local dog-washing service she developed as a teenager into an international franchise business? ________________________________________________________________________ Note: All financial data are in Australian dollars (AUD), whose exchange value in 2003 at the time of the case was USD 0.57 = EUR 0.58 = GBP 0.41. [More recent exchange rates reflect a sharp drop in the value of the U.S. dollar against the Australian dollar, euro (EUR), and pound sterling (GBP). By late 2006, AUD 1.00 = USD 0.76 = EUR 0.60 = GBP 0.40). These changes in exchange rates would not affect decisions by APM on expansion within Australia but could have an impact on the relative attractiveness of future investments in, say, the UK versus the U.S.] 1. © 2004, 2007 Christopher H. Lovelock 2. Compare and contrast the tasks involved in recruiting new customers and recruiting new franchisees. From a franchisee’s perspective, what are the key benefits of belonging...
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...Opportunities Franchise Success Story: Jollibee Jollibee is a phenomenal success story: what began as a two-branch ice cream parlor in 1975 offering hot meals and sandwiches became incorporated in 1978 with seven outlets to explore the possibilities of a hamburger concept. Thus was born the company that revolutionized fast food in the Philippines. In 1984, Jollibee hit the P500 million sales mark, landing in the Top 500 Philippine Corporations. In 1987, Jollibee is a phenomenal success story: what began as a two-branch ice cream parlor in 1975 offering hot meals and sandwiches became incorporated in 1978 with seven outlets to explore the possibilities of a hamburger concept. Thus was born the company that revolutionized fast food in the Philippines. In 1984, Jollibee hit the P500 million sales mark, landing in the Top 500 Philippine Corporations. In 1987, barely 10 years in the business, Jollibee landed into the country's Top 100 Corporations. It became the first Philippine fast food chain to break the P1 billion sales mark in 1989. In 1993, Jollibee became the first food service company to be listed in the Philippine Stock Exchange; thus broadening its capitalization and laying the groundwork for sustained expansion locally and beyond the Philippines. Undisputed leadership As the country's leading fast food chain, Jollibee has grown exponentially on all aspects on operation. From a handful of stores 32 years ago, Jollibee now boasts of more than 600 stores...
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... 4.Recommendations 5.Conclusion Reference list Executive Summary: The purpose of this report is to assess the current situation of Jollibee to determine whether the brand should enter the UK or not. The report is divided into five sections. The first section is the background to Jollibee and its international operations. The second section is the environmental analysis of Jollibee through the external analysis--- PESTEL and internal analysis---the value chain in terms of market trends, customers, competitors and current position along with the SWOT analysis. The third section is the strategic concerns faced by Jollibee in the UK market. The recommendations based on the previous discussion will be given for the UK market in the fourth section. In the final section, the conclusion will be given out. 1. Introduction: Jollibee Foods Corporation was an ice cream parlor named magnolia, started by Chinese-Filipino Tony Tan Caktiong in 1975 as a family-based business in the Philippines. And Jollibee then began offering hot meals and sandwiches in 1977, which are unique Filipino food that meet with local tastes. This home-style Philippine recipe appeals to the customers and make Jollibee expand quickly throughout the Philippines. And Jollibee’s success in the Philippines had brought...
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...IM for Lovelock & Wirtz, Services Marketing 6/e Teaching Notes for Cases - Section 5 45 CASE 6 AUSSIE POOCH MOBILE OVERVIEW After creating a mobile service that washes dogs outside their owners’ homes, a young entrepreneur has successfully franchised the concept. Her firm now has more than 100 franchisees in many parts of Australia, as well as a few in other countries. In early 2002, she and her management team were debating how best to plan future expansion. STUDY QUESTIONS How did Christine Taylor succeed in evolving the local dog-washing service she developed as a teenager into an international franchise business? ________________________________________________________________________ Note: All financial data are in Australian dollars (AUD), whose exchange value in 2003 at the time of the case was USD 0.57 = EUR 0.58 = GBP 0.41. [More recent exchange rates reflect a sharp drop in the value of the U.S. dollar against the Australian dollar, euro (EUR), and pound sterling (GBP). By late 2006, AUD 1.00 = USD 0.76 = EUR 0.60 = GBP 0.40). These changes in exchange rates would not affect decisions by APM on expansion within Australia but could have an impact on the relative attractiveness of future investments in, say, the UK versus the U.S.] 1. © 2004, 2007 Christopher H. Lovelock 2. Compare and contrast the tasks involved in recruiting new customers and recruiting new franchisees. From a franchisee’s perspective, what are the key benefits of belonging...
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...KRISTINA LYNNE M. NAZARIO BS ENTREPRENEURSHIP 4B LIST OF COMPANIES AVAILABLE FOR FRANCHISING In 1927, a company in Texas called Southland Ice Company pioneered the convenience store concept wherein they sold bread, eggs, and milk even after store hours. In 1946, the company changed its name to 7-Eleven which reflected then the operating hours from 7AM to 11PM. In 1982, Philippine Seven Corporation (PSC), acquired the license for 7-Eleven in the Philippines. In 1998, PSC opened its stores for franchise. In 2000, PSC partnered with a Taiwanese company for expansion plans. In 2010, PSC also partnered with Chevron Philippines (Caltex) to convert their Mini Mart to 7-Eleven stores. In 2012, PSC launched the Store of the Future design and started its expansion to Visayas, particularly in Cebu. Franchise Fee P600,000 (will increase to P1,000,000 within the year) Total Franchise Cost / Investment P3 million and above The company started in 1949 under Pacific Insular Co. – a German importer and wholesaler of medicine. In 1959, Mr. Liuson’s parents bought the company. He took over in 1974. Seeing the need for affordable medicine, he decided to focus on generic medicine wholesale at lower margin in 1983. The company ventured into retail in 2001, maintaining only 1 branch in QC, but then already serving customers as far as Batangas. As demand grew, the company decided to increase accessibility of quality and affordable generics through franchising in the year 2007. TGP...
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...ROSEL JOY P. LIBUNAO Block 3 Lot 15 Carnation Street, T.S.Cruz Subdivision, Almanza II, Las Pinas City, 1751 PHILIPPINES Mobile no. +639159877654 E-mail address: roseljoylibunao@yahoo.com; j.libunao@foodasia.com.ph SUMMARY ❖ Professional Food Technologist with food manufacturing experience, particularly dairy industry, retail and food service industry. ❖ Comprehensive understanding of Good Manufacturing Practices (cGMP), Standard Operating Procedures (SOP) and FDA guidelines. ❖ Conceptualizes and develops new products and/or line extensions that meet the business client and consumer expectations. ❖ Continuously work on existing products, to improve quality, reduce cost, and find alternatives for existing raw materials in terms of its safety, cost effectiveness, integrity, and aesthetic quality attributes. ❖ Provide technical assistance and trouble shoot potential problems associated with product development from laboratory stage up to commercial translation. ❖ Team player with excellent interpersonal communication and collaborative skills. ❖ Highly organized, with ability to work independently beyond norm to achieve organizational goals. ❖ Proven record in completing assignments on time and ahead of schedule. PROFESSIONAL EXPERIENCE 11 years in the Food Industry April 2010 - Present Philippine Foodasia Corporation Research and Innovation Manager ...
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...Jollibee Food Corporation Milestones / History 1975 * Mr. Tony Tan and his family opens a Magnolia Ice cream parlor at Cubao. This is later to become the 1st Jollibee Outlet 1979 * Spaghetti Special is introduced * 1st Franchise owned store opens at Ronquillo Sta. Cruz. 1985 * Jollibee becomes the market leader of the fastfood industry. * Breakfast Joys are introduced. * Langhap-Sarap awarded most effective ad campaign in the food category during the 9th Philippine Advertising Congress. 1992 * Jollibee sales hit the P3.365 billion. * Started using frozen patties for its popular hamburgers. * Improved softserve ice cream line by offering fruit flavored ice cream. * Acquired 73% if the Hamburger segment. * Opened another store in Jakarta, totaling to 2 stores in Indonesia. * Jollibee have 112 stores nationwide. * Maintained its advantage over its competitors by acquiring more than 50% share of the fast food industry. 2004 * The Chairman and Chief Executive Officer of the company, Mr. Tony Tan Caktiong was named the Ernst and Young’s 2004 World Entrepreneur of the Year 2008 * JOLLIBEE bested some of Asia Pacific’s biggest multinationals as it bagged the FMCG and F & B Asia Pacific Supply Chain Excellence Award at the SCM Logistics Excellence Award held in Singapore. * JOLLIBEE bested some of Asia Pacific’s biggest multinationals as it bagged the FMCG and F & B Asia Pacific Supply Chain Excellence...
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...Arguments……………………………………………………………………………7 Industries Analysis…………………………………………………………………………….7 Fast Food Industry………………………………………………………………………… 7 Porter’s 5 forces model for JFC…………………………………………………………….....8 Firm Analysis………………………………………………………………………………….8 Alternatives Strategies…………………………………………………………………………...10 Choosing the Right Strategy…………………………………………………………….........10 Existing Strategy for Jollibee……………………………………………………………...….11 Recommendation for Decision making………………………………………………………… .11 Papua New Guinea………………………………………………………………………...… 11 Hong Kong…………………………………………………………………………..……… .11 California……………………………………………………………………………………. .11 Implementation Plan……………………………………………………………………………. 11 Human Resources Revamp plan………………………………………………………………12 Operations Revamp plan……………………………………………………………………....12 Financial Revamp Plan………………………………………………………………………..13 Marketing Revamp Plan………………………………………………………………………13 Appendix…………………………………………………………………………………………14 References………………………………………………………………………………………..15 Executive Summary Jollibee Food Corporation is a Filipino fast food retail chain that was started in 1975 and from then on the company was on an expansion trend. It capitalised the changes in the political scenario in the country and thrived the competition from global players like McDonalds. It went public in 1993 and has been pursuing an aggressive global expansion strategy most...
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...Executive Summary Founded in 1975, Jollibee Foods Corporation became one of the biggest restaurant chains in the Philippines. Jollibee offered American style fast food that was prepared according to Filipino taste. Jollibee became a sensation in the Philippines and a regular destination for the locals. However, Jollibee decided to go international, with hopes of expanding fast food operations into Asia. This analysis explains how competition influenced Jollibee’s domestic and international strategy, which later transformed the company into a global company .The company faced serious challenges with their international expansion. While early growth was prosperous and plentiful, but challenges arouse included conflicts with individual franchisees and conflicts between corporate divisions. This analysis first details Tony Kitchner's three years as the head of Jollibee's International Department. Secondly, describes the situation and company climate in which Noli Tingzon steps into immediately after his promotion. Next, is a brief description of Jollibee's mentality of Internationalization Jollibee Foods tends to try and follow. Finally, in question four there is an analysis of the three investment options available for Noli Tingzon to pursue as well as a recommendation for future expansion. 1.) Tony Kitchner came to Jollibee in 1994 to take charge of the International Division, and it seemed that he was successful over his three year tenure. There was clear expansion and...
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...Why was JCB's strategy in India a success? Same with Jollibee, yet why did Tesco succeed in Great Britain but fail in the U.S? JCB entered the Indian market in 1979 via a joint venture with Escorts. The decision to enter via a joint venture arrangement was prompted by high tariff barriers that made JCB’s traditional strategy of exporting its product to foreign locations difficult. Given that JCB was primarily an exporter and had little experience operating in foreign locations, the joint venture arrangement offered the company a means of serving the Indian market without incurring all the risk involved in setting up a wholly owned operation. Until its joint venture with Escorts, JCB had been exporting its equipment from Great Britain to a number of foreign locations. JCB’s experience in actually operating in India gave it the means to not only establish wholly owned operations there, but also to expand into China via a wholly owned subsidiary. JCB was able to match its global rivals and become one of the major players in the global construction equipment industry. A big part of Jollibee Foods’ success has been the development of market-leading brands across several categories. Jollibee outlets accounted for 49% of the company’s sales, as of September, and that share is slipping as the rest of its brand portfolio–both in the Philippines and abroad–grows faster. In the Philippines the company boasts Chinese fast-food chain Chow King, Red Ribbon bakeries, Mang Inasal grilled...
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...The Red Bee Stings Ronald (Why Jollibee beats McDonald’s) “There is no sincerer love than the love of food.” This is what George Bernard Shaw quoted in the film Man and Superman. Yes, it is indeed an undeniable truth that we Filipinos really do love to eat. Maybe this has been the idea behind the fast food chains that pop up like mushrooms and spread like viruses in the Philippines. Restaurants, carinderias, food stalls and fast food chains: it is not hard to look for them in wherever place in the Philippines. We all know that when we say “fast food”, two major chains instantly come up to our minds: Jollibee and McDonald’s, and we know that ever since, they have been rivals even they say that they both have the same mission and that is to serve and make their Filipino customers happy through the food they prepare. Though they serve almost the same types of food, how come Jollibee beats Mcdonald’s? What do you think that red, happy bee has that the clown in yellow with a big smile has not? Before finding out the real reason that lies behind that, in order to come up with a systematic answer, let us first try to answer this question: “Why do people go to fast food chains?” Just like what I have mentioned a while ago, Filipinos has an extreme passion for food. It has already been a part of our culture to be lovers of food. But, not all can prepare food… right? I mean we all know how to eat but not all of us know how to cook. So, we ask ourselves:...
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...POLYTECHNIC UNIVERSITY OF THE PHILIPPINES Maragondon Branch Maragondon Cavite A NARRATIVE REPORT ON PRACTICUM 1 STORE PRACTICUM JACINTO E. ARAYATA JR. JUNE 09, 2014 JOLLIBEE TANZA ANTERO A. SORIANO HIGHWAY, DAANG AMAYA II TANZA, CAVITE A Narrative Report Submitted to the Faculty Of the Polytechnic University of the Philippines Maragondon Branch Maragondon, Cavite In partial fulfillment of the requirements for the Course in Bachelor of Science in Business Administration Major in Human Resource Development Management JACINTO E. ARAYATA JR. June 09, 2014 Republic of the Philippines Polytechnic University of the Philippines Maragondon Branch Maragondon, Cavite COLLEGE OF BUSINESS ADMINISTRATION Narrative Report of : JACINTO E. ARAYATA JR. Title : PRACTICUM EXPERIENCES AT JOLLIBEE TANZA APPROVED: PROF. CARMELITA M. CAULI ____________________ Practicum Professor Date APPROVAL SHEET A narrative report, entitled “A narrative report in on the job training” undertaken at Jollibee Foods Corporation located at Tanza, Cavite. Prepared and submitted by Jacinto Arayata Jr. in partial fulfillment of the requirements for Bachelor of Science in Business Administration Major in Human Resource Development Management, is hereby endorse for approval. Accepted and approved in partial fulfillment of the requirements for...
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...------------------------------------------------- Top 10 Richest Men in the Philippines of 2010 People say that the Philippine economy is bad but these ten persons who would say otherwise. Find out who made it to the list of the Top 10 Richest Men in the Philippines for 2010, learn from them, and be inspired with their success stories. Henry Sy Being the owner of the SM Group of Companies, who wouldn’t know Henry Sy? For four years in a row, he has been number 1 in the list of the richest men in the Philippines. In 2010, he continued to expand his investments to other industries such as leisure, banking and financial services, and commercial property development in very strategic locations. All his businesses compliment each other so well that his net worth went up to 38 billion USD from only 5 billion USD in 2009. Lucio Tan The government ads that discourage people to smoke and the issues that happened to some of Lucio Tan’s businesses might have affected his income in 2010 but he is still one of the most prominent business magnates in the country. From being an ordinary employee, he is now the owner of the largest tobacco company in the Philippines,Fortune Tobacco. He also expanded his investments to different fields. Among his well-known businesses are Asia Brewery (the 2nd largest brewer in the Philippines), Tanduay Holdings (one of the world's largest rum makers), Philippine Airlines, Philippine National Bank, and Allied Bank. Like the other tycoons, he also ventured...
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...researching, we can find that Jollibee is an American-style fast-food restaurant with Filipino-influenced dishes specializing in burgers, spaghetti, chicken and some local Filipino dishes. In the Philippines, Jollibee serves Coca-Cola products for its beverages; in overseas markets, the chain serves Pepsi products. The Jollibee brand successfully incorporated into its line-up the Sweet & Sour Meatballs, Grilled Pork Tenders, Jollibee floats and Flavored Crispy Fries in 2011. It also introduces the Crunchy Chicken Burger and Chicken Nugget Crunchers to its chicken offerings. The charming thing for me is the brand also added the Corned Beef Pandesal, Chicken Sausages and Pancake Combos, and Hash Brown Burger to its breakfast line, and the Choco Crumble Sundae and Strawberry Sundae for dessert lovers. Thus, we can see that Jollibee is always progress until now. Core target group analysis in the selected market Jollibee principal business is the development operation and franchising of quick-service restaurants under the trade name “Jollibee.” However, Jollibee knows the food quality, service, price-value relationship, store location and ambience, and efficient operations continue to be critical elements of the Company’s success in the quick-service restaurant industry. The company president is Tony Tan Caktiong (better known as TTC). He started Jollibee in 1975 as an ice cream parlor owned and run by the Chinese-Filipino Tan family, he made Jollibee had diversified into sandwiches...
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...Parfait Payroll System Highly Customizable Payroll System This payroll system have the ff feature : * web-based payroll ( cloud ready ) * free mysql database * runs on Linux,Windows and Mac * WAN / LAN / Single Connection ready * Designed for Philippine Settings * Unlimited number of employees * Unlimited number of users * Multi Division / Department / Branch / Cost Centers ready * Multi-bank support * User maintainable updates on SSS, PhilHealth, Pagibig and Tax tables * Loan file maintenance, Unlimited Loan Type, automatic deduction with loan status monitoring * Unlimited Other Income Type * Batch Upload of Attendance, Loans, Deductions and Other Income via MS Excel * Leave Monitoring, Leave conversion available * Bonus,Mid-Year,13th month and others benefits available * Company Employees Cooperative available * HMO,COOP support available * Doctor and Nurses, Drivers and Helper support available * Employment agency / BPO support available. * Government payroll support available * support for biometric devices available ( part of HRIS - Time and Attendance ) * Project Time Management System available as replacement for bio-metric ( part of HRIS - Time and Attendace ) * Multiple option on Statutory Deduction * 100% Government Compliance * Sending Payslip via email this payroll is ideal for : Private, Government, Project Based Payroll, Employment Agency, Hospital, Trucking, Cooperative and...
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