The lift market in North America is divided into two main segments of In-ground and Surface. Surface lifts (two posts, four posts, scissor, and other) take up 79% of the total market in 1999, while In-ground (single post, and multiple post) occupied the rest with 21%. There were a total of 49272 lifts sold in North America and the U.S. market is 10 times larger than the Canadian market. Hoists ranged from $3,000 to $15,000, while Jolson Auto motive’s average retail price was in the upper middle at $10,990 (company received average of $9,210). Scissor lifts account for 4.7% of the total lift market with 2316.

1.) 49,272 hoists sold each year in the U.S., 1054 being sold by Jolson.
Based upon the information given, if Jolson sold 1,054 of the 49,272 hoists sold in the U.S., Jolson’s total U.S. sales account for 2.14% of the Hoist Market share in the United States. Using this data, Jolson can see where he ranks in term of total U.S. Market share.

2.) There are 3 channels of distribution varying in market share.
Jolson currently uses 3 channels of distribution. One channel is the direct selling, another is using Canadian distributors, and the last channel is U.S. wholesalers. Direct selling accounts for 25% of lift sales, Canadian distributors account for 30%, and U.S. wholesalers account for 45% of Jolson total lift sales.

3.) The Lift market in the U.S. is almost 10 times larger than the size of the Canadian market.
The United States has approximately 264 million people, with 146 million registered vehicles on the road. Standard wear and tear items like brakes, tires, and mufflers typically need to be suspended in the air in order to replace. Using this logic, each car could potentially need to be used by a Jolson lift for servicing. The Canadian market has 14 million registered vehicles, indicating that each of the 14 million vehicles could potentially be