...Communities. This white paper is designed to give you a general introduction to the Brand Community, and the benefits and philosophies of Brand Communities to your business. The Changing Consumer If you think that the introduction of the Internet into popular culture was a world changing event, you really haven’t seen anything yet. Right now, as you read this, the very fabric of the Internet is changing. Never mind the billions of web sites currently in existence. Never mind the boundless libraries of both old and cutting edge information all readily available. The Internet has become more than that, it has become a tool that facilitates the most basic of human needs: a tool for conversation. Through blogs, message boards, and sites like MySpace, Facebook, YouTube and Flicker, people are now engaging in conversation with countless others. Engaging others with similar interests. Sharing opinions, photos, news, videos, and taking note of new ideas. People now have networks of friends they have never physically met, networks that surpass international boundaries, all with many shared interests like childhood buddies, music, and more. Brand Communities When looking at brands that have successfully adapted to the changing consumer, you need to look no further than brands like Apple, Harley Davidson, and Jones Soda. And what do these brands all have in common? Through consumer-centric product development, loyalty based web initiatives, and innovative communications strategies...
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...Lucius Jones was a cruddy and cantankerous bigoted racist. Anyone who didn’t agree with his ideas could “go straight to hell," and anyone who wasn’t from the same race as him, could “burn in hell”. There was a decided difference between the two damnations and Lucius would be more than obliged to explain it to anyone who thought otherwise, if only anyone had the backbone to ask him. He was a crusty, willowy scarecrow looking old man with long gangly limbs, a thin narrow frame and an even thinner face with a hollowed out right eye socket. The empty hole could hold a glass eye, but Lucius chose not to use one and he refused to wear an eye patch. He knew it made people uncomfortable and he liked that. His dingy colored hair, which he rarely...
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...Business Communication & Tools of Connection To: From: Date: Subject: Good leader Vs Bad Leader Mother Teresa was chosen as the good leader for this assignment. Mother Teresa was born on August 26, 1910. There was some confusion on when she was really born. She was baptized on the 27th of August as Agnes Gonxha Bojaxhiu, the day that is sometimes is considered her actual birthdate. Her father passed away when she was only 8 years old, the cause of his death still to this date remains unknown. There are some speculations that he was poisoned. At the age of 18, she decided to become a nun this is when she took the name sister Mary Teresa. Mother Teresa first made her vows in India where she would stay there for 17 years. Mother Teresa was a teacher at Saint Mary’s high school later on she became the principal of Saint Mary’s.(The Biography Cannel). Mother Teresa took the Final vows on May 24, 1937 this is when she actually became Mother Teresa. On September 10, 1946 Mother Teresa had a second calling Christ spoke to her telling her to abandon teach and begin working in the slums and helping out the poor. Mother Teresa need permission to do this since she already made a vow of obedience. It took about a year and a half to get the permission she needed. In January of 1948, Mother Teresa did get the approval to go ahead with the new calling. Mother Teresa established in old buildings a home for the dying. She won recognition for new congregation...
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...1-Police have charged people with a string of offences after an early morning fight outside a Kalgoorlie bar. Officers were called out after reports of people fighting outside the Maritana Street bar about 2.30pm. Police arrived to find an injured man lying on the ground. He had suffered minor injuries and was treated at the scene. "While police were attending to the man, it is alleged another male entered an unlocked police car and drove off," a police spokeswoman said. "It is further alleged the man drove the stolen police car along Boulder Road before stopping and collecting a 15-year-old female passenger." It is alleged that the occupants of the stolen police car drove through the streets of Boulder and ran down street signs and street furniture. Police found the car on Keegan Street and it was followed until the offenders abandoned it on York Street, police allege. The alleged driver and passenger were apprehended nearby. A 35-year-old Piccadilly man has been charged with stealing a motor vehicle, reckless driving, failing to stop and having no authority to drive. He has been remanded in custody and is due to appear in Kalgoorlie Magistrate's Court on March 3. A 15-year-old Somerville girl has been charged with stealing a motor vehicle. She is due to appear in Kalgoorlie Children's Court next month. Four men aged between 22 and 28 years of age have been charged with disorderly behaviour in public and are due to appear in Kalgoorlie Magistrate's Court on March...
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...3.5 Business Ethics The National Enquirer, Inc., is a Florida corporation with its principal place of business in Florida. It publishes the National Enquirer, a national weekly newspaper with a total circulation of more than 5 million copies. About 600,000 copies, almost twice the level in the next highest state, are sold in California. The National Enquirer published an article about Shirley Jones, an entertainer. Jones, a California resident, filed a lawsuit in California state court against the National Enquirer and its president, who was a resident of Florida. The California lawsuit sought damages for alleged defamation, invasion of privacy, and intentional infliction of emotional distress. Calder v. Jones, 465 U.S. 783, 104 S.Ct. 1482, 79 L.Ed.2d 804, Web 1984 U.S. Lexis 4 (Supreme Court of the United States) What kind of paper is the National Enquirer? The National Enquirer, owned by American Media Inc. (AMI), “is a national weekly newspaper/tabloid magazine publication which broadcast celebrity news/scandals in articles through gossip, crimes, photos, and video appearances of celebrities,” (American Media Inc, 2010). The newspaper publication circulates more than five million copies, including 600,000 copies distributed throughout the state of California. Was it ethical for the National Enquirer to try to avoid suit in California? It’s unethical for the National Enquirer to attempt to evade the suit in California. The defendants of the National Enquirer argued...
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...JONESTOWN- JIM JONES Jonestown- Jim Jones Student: Thi Nguyen Grand Canyon University: General Psychology- 102 Date: 08-19-2012 Professor: Jennifer Jones Jonestown- Jim Jones The tragedy named Jonestown happened in the past over 30 years and it still has been suspense from the bottom of the heart of everyone. Jim Jones is known as a American leader culture, is one of the most popular historian of America and Guyana’s history as well as the world’s history (Wilkinson, B, 2011). There are many books, articles, video clips described, discussed as well as argued about Jim Jones and Jonestown event. In this research paper as known as a social psychology essay , one more time, I would like write, persuasion, and argue about Jim Jones and what his had done in the past. Furthermore, the paper will describe and discuss in detail about Jonestown events and other concerned that related to this event which gave shock to American society, Guyana, and the rest of the world. Who is Jim Jones? First of all, I would like to introduce about him as well as his life. Jim Jones is a son of James Jones who had a poor health by poisonous gasses in the World War One; and he was a son of a woman named Lynetta in a factory in Indiana. Jim Jones learned from his Mom that he should love animal and care for the people who have underprivileged; and she expected that her son would come a ministered when he grow up. Even though Jim Jones was a noisy child...
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...Tahzma Wicker Ms.Pescia British Literature 29 October 2015 Unit 1 Essay: Evil in Literature Evil has taken over the world. It is a cynical type of way of expressing yourself. Evil is profoundly immoral. The concept is universal. It is one thing that most of the human society have in common. Evil can come from within a person’s soul, the hatred towards another, and the jealousy a person feels. One source of evil can come from a person’s soul. “By the pricking of my thumbs, something wicked this way comes.” (Macbeth, III, I, 44-45) When one of the witches says that something evil is coming then Macbeth enters the room is the witches feeling the evil in their soul. Jim Jones said “To me death is not a fearful thing, it’s living that’s cursed.” (Jones, p. 2) Basically if you have a bad feeling about something 9/10 it’s going to become true especially if it is a bad feeling. Another source of evil is the hatred people have towards another person. “Out damned spot! Out. I say!” (Macbeth, I, I. 25) That is a quote spoken by Lady Macbeth, she is mad because her guilt is taken over so she is mad at herself. Another quote spoken by Lady Macbeth “What’s done is done.”(Macbeth, III, II. 8-12) meaning that she wants Macbeth to be king so bad that she doesn’t want to look back on the past. Certain characters have so much hate towards another that their willing to do the most demented thing to show vile. The jealousy a person feels can also be a root of evil. In the play Macbeth...
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...After reading Nickel and Dimed by Barbara Ehrenreich and watching the documentary Roger and Me, it’s easy to compare the desperation the people seem to have in both of these circumstances. Barbara Ehrenreich wrote Nickel and Dimed to demonstrate the desperation of the jobs that an unskilled worker has. Millions of Americans work for poverty-level wages, and one day Barbara Ehrenreich decided to join them. She was inspired in part by the rhetoric surrounding welfare reform, which promised that any job equals a better life. But how can anyone survive, let alone prosper, on $6 to $7 an hour? Erenbeich decided to find out by actually living the life that people would have under these circumstances. She traveled to three different cities in which to work. The first was Florida, the second Maine and the last Minnesota. To make everything realistic she spent only money from her wages and nothing from her savings. While there, she lived in the cheapest housing and accepted work as a waitress, hotel maid, house cleaner, nursing-home aide, and Wal-Mart salesperson. She also found out that even the humblest livelihoods require strenuous mental and physical effort.. In a capitalistic society, where "unskilled workers" struggle to make ends meet, big companies continue to exploit their labor. The idea of reification also plays well into this story, where the amount of money received in wages is not an equal representation of the worth produced by the laborer, and the laborers act as if they...
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...[pic] Author: Gail Jones Title: Dreams of Speaking Publisher: Vintage, 2007, Surrey (Great Britain) Gail Jones is an Australian writer and academic. She was born in 1955 in Harvey, Australia. She is currently a professor at the University of Western Sydney. Alice could be seen scribbling away, a cup of coffee before her , trying to render the world in prose, trying to unlock with words the complicated inside of things..." (Jones, 2007, 47) This quote is perfect to explain and even help picture what was going through Alice's mind. Poetry behind machines, technology and modernity in general. I decided to begin with it because this simple mix of words was what made me continue to read the book and it sums it up pretty well. The first few chapters focus on Alice's childhood, her family and her love story with Stephen. Obviously, this was useful to give some insight about the main character's personality and background. In the middle of the text there are some parts where the story stops momentarily and some remarks are made by Mr. Sakamoto, Alice or the author herself. This happens throughout the book and it can help or difficult the task of reading it depending on the perspective. I found it interesting and annoying at the same time. Further ahead, she meets Mr. Sakamoto. An elderly man from Nagasaki. Now this is when the book really begins for me. He was writing a biography about Alexander Graham Bell, the inventor of the phone. They got along really...
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...Pride and Prejudice Elizabeth Bennet At the beginning of the book when Elizabeth and Darcy meet, they do not like each other very much. They actually dislike each other. This dislike continues through a large portion of the book. Darcy feels his social and financial status puts him above Elizabeth and that is most of the problem. Elizabeth feels that Darcy and those like him are automatically snobbish and so she really didn’t give him much of a chance in the beginning but his arrogant manner didn’t help the situation. Class and marriage plays an important part in Darcy’s arrogant ways. At the time this book was written, love was hardly a reason why people got married. More than likely it was two people of the same social standings marrying to join their estates. If a woman of lower social standings married a man like Darcy, she was marrying up. She was moving up in social and financial settings. Elizabeth drew her conclusions early about Darcy. His sister was also arrogant and looked down on the Bennet sisters. I feel that if Elizabeth took more time to get to know Darcy she would have found out he wasn’t the man she thought he was. Elizabeth’s pride was wounded when she overheard Darcy speaking to Mr. Bingley about her. He said she was tolerable but not handsome enough to tempt him. He also said Mr. Bingley was already dancing with the only handsome woman in the whole place. He also later said that he wasn’t drawn to her because of her low connections....
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...1 RTVF 010 Hill1 5/8/14 Film Analysis Paper Assignment: The Avengers The Avengers is an outstanding movie with a storyline that makes it hard for the viewer to look away. It is about an evil man from another world, Loki, who comes to earth to steal an energy source of unknown potential, the tesseract, to try and take over the world. The leader of the earth’s peace keeping agency has went out and gathered The Avengers; a group of superheroes that consists of Iron Man, Captain America, Thor, The Hulk, Black Widow, and Hawkeye. Together these superheroes set out to save the world in a captivating story full of thrilling events. However, what makes these thrilling events come across to the audience so effectively is the excellent use of mise en scène. Throughout this movie, several aspects of mise en scène are used very effectively and are a big part of why this was one of the most succesful movies ever made. One scene that contains an extraordinary use of mise en scène is in the forest when Iron Man and Captain America first meet Thor. The first thing that stood out was the setting. These three extremely powerful forces are meeting for the first time in this very large forest. Right off the bat the setting gives off a sense that almost anything can happen. They are in the wide open wilderness with nothing stopping them from doing what they want to do. If they want to fight, they can do so without harming any nearby people. Another aspect of mise en scène that...
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...Thomas Roland Mr. Lesosky Lit & Comp Biography Today we take a look into the career of one of the great icons of the Atlanta Braves. His name is Larry Wayne Jones Jr but most of us know him as Chipper Jones. He was born on April 24th of the year 1972 in Deland Florida. Jones began his high school baseball career at Taylor High School, where he pitched a one-hitter as a freshman. He went to The Bolles School as a sophomore, where he was a two-way player. He chalked up a 6-3 record with 87 strikeouts and a 1.89 ERA as a pitcher while hitting a .391 batting average with seven home runs, earning First Team All-State honors. In 1989, he played football and baseball, winning First Team All-State honors in both sports and winning a state championship in baseball. He also notched the Tournament MVP honors and held an 11-1 pitching record with a 0.81 ERA in 84 innings pitched, and 107 strikeouts. In his senior year, the Bulldogs were the state-runner up while Jones compiled a 7-3 record with a 1.00 ERA and 100 strikeouts in 79 innings on the mound, while hitting .488 with 14 stolen bases. He went on to get scouted by a man by the name of Tom Battista. After getting scouted he later went on to become the number one overall pick in the 1990 MLB draft by the Atlanta Braves, and made his MLB debut late in 1993. Between 1996 and 2003, he batted at least .300 with 26 home runs in seven of eight seasons. An eight time All-Star, he won the Most Valuable Player Award in 1990, and the...
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...presented with a new way of viewing things. 2. Develop three (3) topic sentences that articulate the major ideas that will comprise the body of your essay. Remember that your topic sentences should clearly state the argument or point to be made in the respective paragraphs. Submit your topic sentences in the box below:: 1. Milk demonstrated to Cleve Jones the responsibility that every person has as a citizen to help one's government and society grow and become better. 2. Harvey Milk guided the "boy from Minnesota" and helped him understand that no matter how anyone judges him, he is not in any way less than others simply because he is gay. 3. Milk showed Scott Smith that it is all right to be the first person to start a group to challenge something in politics, and that that group will soon gain popularity and appreciation. 3. Identify three (3) scenes from the film that support your thesis statement. Briefly explain.: 1. A young boy named Cleve Jones refuses to even register to vote when he is approached with the idea by Harvey Milk. Milk's few minute talk about the importance of voting and being active in politics sticks to Jones and later makes him join Milk's campaign. He is one of the biggest supporters of Milk's and he played a major role in working to get Milk elected. 2. Milk's very brief phone conversation with a gay...
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...[Title Here, up to 12 Words, on One to Two Lines] Jim Jones Visionary Leader/Ethical Leader Synthesis Essay In this essay I will explain why Jim Jones was a Visionary Leader but by no means an ethical leader. In many ways Jim Jones was decades ahead of his time with regards to social issues. His leadership helped many disadvantaged people in Indianapolis, Indiana. At first glance it may appear he used his Visionary Leadership for a higher cause; however his unethical pursuits, ultimately resulted in the downfall of his church, his followers and himself when 914 members of his congregation committed suicide after “drinking the Kool Aid”. Visionary Leadership From early in his life Jim Jones had a vision of the world he wanted to live in. Jim Jones was born the only child of a disabled veteran father and working mother during the Great Depression. His poor upbringing shaped his vision of a world in which all people were equal. As an adult he began to attend uni-racial churches in Indianapolis. In 1961 he became the first white man to adopt and African-American child in Indiana (Ryan, 2011). Shortly thereafter he became disenfranchised with the segregation, of the congregations, in the churches he attended. In response to this social norm of the time, Jim Jones visionary leadership began. He started by establishing the Peoples Temple and invited all races and social demographics to join his congregation. Jim Jones encouraged Demographic Diversity (USAF) because he saw...
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...I. SHOW US AN ACTIVITY YOU ENJOY DOING. TELL US HOW YOU THINK IT CONTRIBUTES TO YOUR PERSONAL AND PROFESSIONAL DEVELOPMENT The activity that contributes the most to my personal and professional development is my volunteering in an association, called Leo Club. This is a youth organization of Lions Clubs International, a secular service organization founded in 1917. The word LEO stands for Leadership, Experience, Opportunity: its purpose is to promote, through young people, social services in the community. Thus the name: this will develop in the individual qualities of Leadership, it will allow great Experiences and will give an Opportunity to help. We support various projects in the fields of health care, the elders, children, less abled, literacy and education, and self-development. When I discovered the existence of this association in my town I was really determined to join it, because it gave me the chance to serve my community and improve the world, even if I was just a small town boy. So, when I was 16 years old, I joined the club and after two years I was assigned the position of Secretary. My roles as a Secretary were varied: I was maintaining club records, I was taking minutes at the meetings, I was submitting documents to the sponsoring Lions Club on a regular basis. I also had to maintain the officers’ list, the committee appointments, the attendance records and the rosters of the services we provided. After 2 years I became the Vice President and now I...
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