...The campaign for the new range of Creme Brulee, Millionaire’s Shortbread and Chocolate Nice Cream bars, is expected to launch in the coming weeks. It is being kept off TV until Nestle feels sure that the product will be in ample supply, after running a heavyweight awareness campaign. It is understood that the activity has been ready to go for some time, but is now expected to roll out in November. The Wonka bars went on sale in August. They received negative press for having up to 555 calories per 100g, and for appearing to target children by using the word "scrumdiddlyumptious" in its launch material. At the time of the range’s launch, Tam Fry, a trustee of the National Obesity Forum, said that the high calorie content of the bars is "totally contrary" to what food manufacturers should be doing, which is lessening the amount of calories in chocolate products. "Wonka will excite children and children will eat this. It’s unforgivable," he maintained. The group said it made a mockery of Nestle’s involvement with the Government’s Responsibility Deal, which aims to reduce the nation’s calorie intake in its battle against obesity. Nestle insisted that the bars are meant to be shared and enjoyed as an "indulgent treat". In addition, the packs are labelled with signs stating "111 calories per 2 pieces". The confectionery giant rejected accusations that the bars are aimed at children, claiming the target audience for the new Wonka range is women aged between 25 and 34. ...
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...Skip to Navigation * Skip to Content TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory * Join * Search * Browse * Saved Papers ------------------------------------------------- Top of Form Search Bottom of Form * Home Page » * Business and Management Jonesville Candy Company In: Business and Management Jonesville Candy Company Jonesville Candy Company 123 Candycane Lane, Ozark, Aekansas 20034; Charity Bank Attention: Lola Banks 435 Hopeful Lane Ozark, Arkansas 20034 Dear Mrs. Banks: I am writing to request a Line of Credit for Jonesville Candy Company. We need the loan to help with the current and future growth of the company. Jonesville Candy Company has been in business for three generations selling a variety of candy products. We have recently been successful growing our private label products. This particular product allows large customers to choose a product and have it packaged in specified packaging and shipped as directed to their customers or to customer for their sale. We would like to expand this opportunity for the company. I have evaluated our financial statements and prepared forecasts for the next five years which you will find enclosed. There are a few areas I would like to point out while you are reviewing the financial statements and forecasts. First, you will notice that we have significant assets with minimal liabilities. I have estimated...
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...Case 1 TEACHING NOTE KHF CORPORATION INTRODUCTION This case involves the evaluation of Kitty (Hawk Food), Inc., a restaurant food wholesaler in eastern North Carolina. The firm is experiencing difficulty paying trade debt and collecting trade receivables on time, which is causing cashflow difficulties and threatening the creditworthiness of the firm. The case should require 1 to 1 1/2 hours of outside preparation by students, and can be effectively discussed in a one-hour class. It is appropriate for managerial finance courses at the undergraduate level, and perhaps at the lower MBA level as a minor exercise. KHF Corporation is experiencing a threat to its creditworthiness due to difficulties in paying trade payables. Its colorful CEO, responsible for collections of receivables, is not providing for collections very well. He is much more of a good ole' boy marketing type. The firm is not performing very well, and faces large seasonal swings in business. The student is tasked with solving the dilemmas posed by the case. SUGGESTED TEACHING APPROACH We suggest assigning this case after coverage of a) financial statement analysis and b) opportunity cost of failing to take a cash discount. While collections of receivables and improving payments are implied as a solution to this situation, the real issue is the opportunity cost of failing to take a cash discount. 100% of the business of KHF involves credit purchases of inventory. KHF is not taking advantage...
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