...Gwendolyn F. Thompson Abstract Companies that want to be successful in today’s shrinking economy, realize they have to be savvy and innovative in their approaches to motivating and energizing the workforce in order to meet their organizational goals. Pfizer is meeting that challenge through its new and innovative program called PfizerWorks. This program allows employees to shift tasks offshore to one of two Indian service-outsourcing firms located in India. Pfizer is displaying the type of leadership required and needed to energize and motivate their workforce. The Chore Goes Offshore The number one resource of any business is its employees; keeping employees motivated and energized is a way to meet a company’s organizational goals. Most companies understand that a happy employee is a productive employee. Pfizer understands that concept and that is why they have launched their new program, PfizerWorks; whereby shifting tedious and time consuming tasks offshore. PfizerWorks is the brainchild of Jordan Cohen, the architect and head of this new program. Cohen recalls seeing one of his recruits from the consulting firm McKinsey & Co., a new father stay late at the office one night to crunch number and search for information on the Web. To Cohen, it didn’t seem like the time best spent (Jones & George, 2011, p. 322). This observation brought about the creation of ‘PfizerWorks’ which is a tool that addresses the concerns of employees...
Words: 971 - Pages: 4
...who purchase the goods or services that are demanded. Ironically, capitalism would be non-existent if it was not for laborers and consumers but these are the people that are seen as “not fit enough.” There are different approaches to capitalism; one of them is called outsourcing. Companies outsource because “outsourcing can be such an approach and one of the strategies that can lead to greater competitiveness. (Ahmad)” Outsourcing can help firms because products that may cost one amount to create may have a significantly lower production cost in another country due to resources that are available in that geographic location. However, as the living necessities and wages rise in the United States, companies like Nike have decided to outsource their labor to take advantage of lower safety standards and a cheaper work force; “Nike employs approximately 23,000 people worldwide…it has been accused of unfair labor practices in Asia. (Goldman)” “One of the major issues in the world today is that many goods bought by consumers in relatively wealthy countries are produced in poor countries by workers working in bad conditions for poor wages. (Hobbs)” While outsourcing is helpful to that country’s economy, “outsourcing provides jobs for some of the world's poorest people (Bhagwati)” and is...
Words: 1171 - Pages: 5
...athletics industry. But the Portland, Oregon, company has grown large precisely because it knows how to stay small. By focusing on its core competencies—and outsourcing all others—Nike has managed to become a sharply focused industry leader. But can it stay in front? What Do You Call a Company of Thinkers? It's not a joke or a Buddhist riddle. Rather, it's a conundrum about one of the most successful companies in the United States—a company known worldwide for its products, none of which it actually makes. This begs two questions: If you don't make anything, what do you actually do? If you outsource everything, what's left? A whole lot of brand recognition, for starters. Nike, famous for its trademark Swoosh™, is still among the most recognized brands in the world and is an industry leader in the $74.2 billion U.S. sports footwear and apparel market. And its 33% market share dominates the global athletic shoe market. Since captivating the shoe-buying public in the early 1980s with legendary spokesperson Michael Jordan, Nike continues to outpace the athletic shoe competition while spreading its brand through an ever-widening universe of sports equipment, apparel, and paraphernalia. The ever-present Swoosh graces everything from bumper stickers to sunglasses to high school sports uniforms. Not long after Nike's introduction of Air Jordans, the first strains of the “Just Do It” ad campaign sealed the company's reputation as a megabrand. When Nike made the strategic image shift from simply...
Words: 1408 - Pages: 6
...happens all through the world. With the business encountering extreme rivalry, and the item obliging concentrated work, firms are confronting amazing weight to build their overall revenues through their sourcing practices. The accompanying paper will dissect the tennis shoe industry, while inspecting the huge number of reasonable assembling alternatives, and scrutinizing their current assembling structure. Nike presently delights in a 47% piece of the overall industry of the local footwear industry, with offers of $3.77 billion. Nike has been assembling all through the Asian district in excess of twenty-five years, and there are in excess of 500,000 individuals today straightforwardly occupied with the creation of their items. They use an outsourcing technique, utilizing just subcontractors all through the globe. Their dominant part of their yield today is created in manufacturing plants in China, Indonesia, and Vietnam, however they likewise have industrial facilities in Italy, the Philippines, Taiwan, and South Korea. These manufacturing plants are 100% possessed by subcontractors, with the dominant part of their yield comprising singularly of Nike items. Nonetheless, Nike does utilize groups of four ostracizes for each of the huge three nations (China, Indonesia, Vietnam), that concentrate on both nature of item and nature of working conditions, going to the plants week by week. They likewise created their implicit rules in 1992 and have executed it over the globe, as its objective...
Words: 1817 - Pages: 8
...headquarters were opened up un Beaverton, Oregon. (http://www.theshoegame.com/Nike-History-Timeline-Info.html) Nike- 1980s The company really took off and became well known all across the world in the 1980’s. The company started prodection of their footwear in 11 countries including China, Vietnam, and Indonesia. Famous shoes such as the “Nike Air” Air Force Ones and the Air Aces were introduced. Also in the 1980’s, the famous Nike slogan “Just Do It” came about. The slogan is still a major focal point in the companies advertising and marketing to this day. The success of the Nike took a huge turn in 1985 when the company signed a deal with the world’s greatest basketball player of all time, Michael Jordan. Jordan played a major role in how successful nike is today. The newly introduce “Air Jordan” became popular to basketball players worldwide, whether was at the professional level or the youth level. (http://www.theshoegame.com/Nike-History-Timeline-Info.html) Post 1980 After the 1980’s and the deal with Michael, Nike began to sign other famous athletes to lucrative deals to promote their brand name. Sports greats such as Deion Sanders, Bo Jackson, Charles Barkley, Barry Sanders, And Ken Griffey Jr. teamed with Nike....
Words: 2419 - Pages: 10
... 2 3.2 Company overview of Adidas 2 4.0 Critical Incidents that occurred in the past 3 4.1 Critical incidents that affected Nike 3 4.2 Critical incidents that affected Adidas 5 5.0 Comparison of the strategies of the companies 8 5.1 Strategies of Nike 8 5.2 Strategies of Adidas 9 5.3 Comparison of the strategies of Nike and Adidas 11 6.0 Future plans of Nike and Adidas 13 7.0 Conclusion 14 8.0 List of references 14 9.0 Bibliography 17 List of figures: Page Nike logo 2 Adidas logo 2 Air Jordan 3 Products of Nike in the BCG Matrix...
Words: 5370 - Pages: 22
...“Nike: The Sweatshop Debate” Daryl Williams MGT/448 June 28, 2015 Timothy Mills “Nike: The Sweatshop Debate” – Introduction When you think Nike the only thing that comes to mind is Michael Jordan. One of many sports hero's that changes the world and how we feel about the product they represent. What is not mentioned is how this product are created. Imagine, a pair of the limited addition Air Jordan can cost anywhere between $140.00 to over $200.00. The price to make the shoe include material less than half. Sound like a great business practice but it has been an ongoing debate that requires business owners to rethink the way they conduct business. This paper will highlight the "Nike: The Sweatshop Debate," covering but, not limited to describing the legal, cultural, and ethical challenges that confront the global business. Defining the various roles host governments played and operational challenges facing global managers. Nike has been under fire since “Nike was a CBS-TV 48 Hours news report that aired October 17, 1996” (Hill, 2013). The report details the internal operation of how the mega-corporation created a product for cheap labor. Working six days for $40.00 a month, one can clearly make an assumption that this does not seem fair. To add insult to an already growing concern the United Students Against Sweatshops (USAS) made its case informing all that "the Fair Labor Association (FLA), which grew out of the...
Words: 602 - Pages: 3
...[pic] Jordan C. Davis 5524 South Mosley Court Wichita, Kansas 67216 Phone: 316.227.9440 Email: weightcarried@gmail.com [pic] Objective: Aspiring to attain career enrichment through senior level managerial opportunities in Human Resource Management (HRM) / General Administration with a growth oriented organization, where I can explore my skill-sets and contribute towards productivity maximization through effective manpower management. Professional Career Synopsis: An adept HR Professional with over 19 years of experience in Human Resources Management that has helped organizations transform strategies in to profits. • Experienced in developing innovative HR strategies, compensation management, recruitment outsourcing and employee retention, planning and change management. • Proficiency in managing tasks involved in recruitment process including sourcing, screening, short-listing candidates, scheduling/ conducting interviews and finalizing salaries. • Coordinated accounts for several multi-national corporations. • Initiated successful venture into key affiliate markets . • Developed online network linking salesmen, retailers, and factories. • Strong background in sales, marketing, merchandising, and staff development. Career Development: Bobby Dodd Institute, Contract, Atlanta, GA |Operations |(2014 - 2015) | Perry Farms Distribution Center, Highway 247, Perry, GA |Director Human Resource ...
Words: 431 - Pages: 2
...class. For example, o If you are interested in outsourcing, your research questions could be “Is the US better off or worse off because of the outsourcing to China?”. Then you go do a research on it. Find academic articles or news articles that support and/or against outsourcing. o You do research by reading those articles that you found and then combine the information you find into a unified paper that represents your fully formed expertise. The key to the whole thing is "combining," so as you do your research, look for facts and information that go well together and help explain (or disagree with) each other o You may start your introduction and research questions. Then start a second paragraph with a short explanation of what is “outsourcing” and state facts such as how many dollars or how many jobs the US outsourced to China in 2010. o The paper must show an analysis of a real world outsourcing situation such as what are the problems with the outsourcing, why there are the problems, how to fix the problems, what the pros and cons of each solution are, and how it will affect consumers who buy imported goods at Walmart or exporters to China. o Warning: You should have one or two research questions or more depending on your interest. If you only have one research question for your whole paper and that question is “what is outsourcing”, for example, you basically just look for a definition or a textbook...
Words: 1337 - Pages: 6
...NIKE Most of training Shoe Company sees that Nike is the "king of the training shoe company". So they study why it is the biggest training shoe in the world??!! To answer this important question, they need to treatise several main points: 1. The history of the training shoe. 2. Nike manufacturing strategy. 3. Nike out sourcing and marketing strategy. Introduction Training shoes are a global product, that is the same shoe are bought around the world. Global sales were worth $17 billion in 1998. Just three companies dominate sales of training shoes worldwide: US-based Nike, and Rebook, US-owned, and Adidas, which is German-owned. Of the three, Nike is the biggest. [B200/keep on running p6] These are nearly numbers of UK purchasers of sports footwear for casual/general wear in the 12 months to march 1998(source: Mintel international Group Limited Sport Footwear 1998). [B200/keep on running p12] | | | |POPULATION PERSENTEG |Ages | |39 |ALL | |47 |Men | |33 ...
Words: 1693 - Pages: 7
...The University of Jordan Faculty of Business Marketing Strategic Management The University of Jordan Faculty of Business Marketing Strategic Management Marketing Strategic Management Assignment – SWOT Analysis for Islamic International Arab Bank (IIAB) Marketing Strategic Management Assignment – SWOT Analysis for Islamic International Arab Bank (IIAB) Done by: * Dania Done by: * Dania Table of Contents Introduction 3 IIAB Strategic Statement: 3 Vision Statement: 4 Mission Statement: 4 Our Policy Statement: 4 Objective Statement: 5 Strategic Statement: 4 External Environmental Scanning: 5 Macro-Environment & PESTEL Analysis 5 Five forces framework: 7 Market segmentation & Competitor Grouping 9 External Factors Analysis Summary (EFAS) 10 Internal Factors Analysis Summary (IFAS) 11 Stratigic Factors Analysis Summary (SFAS) 13 Introduction The Jordanian banking sector go back to the year 1925, when the Ottoman Bank commenced its operations in the country as the first commercial bank, followed by Arab Bank in 1934 and the British Bank of the Middle East in 1949. The banking sector remained limited to these three banks until 1955, when three new commercial banks were incorporated during the period 1955 - 1960, namely, Jordan National Bank, Jordan Bank, Cairo - Amman Bank in addition to Rafidein Bank, which opened its first branch in Jordan in 1957. The banking sector did not experience any major developments during...
Words: 2423 - Pages: 10
...1960's. In 1998, Nike was the leader in the sports shoe industry, with annual sales of $9.5 billion and a 40% share of the American sneaker market. It became a lightning rod for protest when alleged “sweatshop” conditions where happening in Southeast Asia. May 1998 is when Phil Knight, the founder and CEO, admitted that “the Nike product has became synonymous with slave wages, forced overtime, and arbitrary abuse.” What people couldn’t understand was how Nike could get associated with deplorable labor practices. The strategy that Knight developed involved outsourcing all manufacturing to contractors in low wage countries and pouring the companies resources in high profile marketing. They where trying to take the blame off by saying that “We don’t know the first thing of manufacturing. We are marketers and designers.” They did manage to be marketing a lot by placing the Nike “swoosh” on the uniforms of athletes such as Michael Jordan and Tiger Woods. When manufacturing started it was done in Japan, but as wages rose, they transferred production to Korea and Taiwan. Later on, in 1982 more than 80% of Nike...
Words: 849 - Pages: 4
...Running head: Internal Fraud Internal Fraud Jennifer England Strayer University Accounting Capstone – ACC 499 Professor Grant A. Wills August 3, 2011 Internal Fraud Infosys Limited is an IT and consulting company, it defines, designs and delivers technology-enabled solutions for Global 2000 companies. Infosys provides business and technology consulting, application services, systems integration, product engineering, custom software development, maintenance, re-engineering, independent testing and validation services, IT infrastructure services and business process outsourcing. Infosys pioneered the Global Delivery Model, which is based on the principle of taking work to the location where the best talent is available, with the least amount of acceptable risk and where it makes the most economic sense. Infosys employs more than 15,000 foreign workers in the United States. In February of this year, a suit was filed in Alabama that accuses Infosys of purposefully sending its Indian employees to work full-time on incorrect visas, and that Infosys was paying these employees in India for full-time work in the United States without withholding federal or state income taxes, and overbilling customers for the labor costs of these employees. Foreign nationals that work in the United Stated on temporary contracts require an H-1B visa. In 2009, increased restrictions began on H-1B visas and in 2010 the application price for H-1B visas doubled, this is when Infosys began sending...
Words: 1060 - Pages: 5
...Nike doing business in Indonesia Firm Profile Indonesia is a difficult entrant country environment for corporations to do business in which have constraints like: child labor, low wages, mandatory overtime, and education. Low wages are beneficial for Nike; on the same token the constraints like child labor, unfair work conditions, and mandatory overtime can harm the world renowned brands repetition. The media has painted negative picture of Nike, because productivity of shoes and other athletic apparel comes with the cost of unethical work conditions and labor practices. Arguments have been made that the effort of Nike outsourcing it’s manufacturing to factories in Indonesia, is the wrong choice. Furthermore, Nike has a social responsibility to maintain a satisfactory standard in the facilities where its products are manufactured. Condoning mandatory overtime is unethical. Importance should be placed on upholding the dignity of its workers. We will determine if doing business in Indonesia is a decision that Nike should maintain, due to the negative back lash that they receive in the United States from the Media. Along with indicating what is the best strategy should be applied for doing business in Indonesia. Operation The name Nike is the Greek goddess of victory (Ballinger, 1997) .Nike Corporation was originated by Phillip Knight an athlete from Beaverton Oregon. Knight in his beginning started importing shoes from Japan in efforts to compete with athletic companies...
Words: 3279 - Pages: 14
...are involved in major athletic apparel. According toDermesropian, Drage, Grigaite and Lopez (2004,p.15) Nike focus on innovation and emphasis on their research and development department in order to be profitable in the long run and they do their best to produce footwear, apparel and athletic equipment that reduce or eliminate injury, help in athletic performance and maximize comfort. Nike operation in the USA, Asia Pacific, Europe, Middle East, Africa and the American regions trying to reach as many customers as possible. Nike business level strategy is a combination of the best cost provider and broad differentiation strategy, but more emphasis is put on the best cost provider strategy. They believe and confide heavily on strategic outsourcing and most of their products are manufactured outside the United States. One of the main reasons behind their success following the cost leadership strategy is their extensive network structure that allows them to cancel their alliance with any company that fails to maintain their standards. The team member work very closely with their suppliers which allow them to produce their goods at a very low price and of superior quality with the newest technology which makes them the market leader and the rest have to try producing similar goods close to their standard in order to stay ahead of their completion, also itsive in the market. They work very hard in their marketing one of the primary reasons behind its success....
Words: 991 - Pages: 4
