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Jot Case Study

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SWOT analysis Notes 1) We ve learnt that earlier manufacture was done by Jot in its home country itself, later due to bulk orders and popularity they outsourced manufacturing to China because of cheap labour 2) Over 80% of Jot’s product sales are sold to retailers for €20 or less. 3) Jot’s bank has been very responsive to the company’s needs for cash in order to fund its growth but has indicaJOT that at the present time it would not be able to provide any additional long-term finance. 4) As Jot builds up its inventory in preparation for higher levels of sales in quarters 3 and 4, cash flow is negative during the second half of the year. This is because outsourced manufacturing for the majority of all products occurs mainly from the end of quarter 2, during all of quarter 3 and the beginning of quarter 4. 5) Jot’s designers and sales team will have already decided on an indicative selling price, so the unit price to be charged to Jot by the outsourced manufacturing company is often the determining factor when making the decision of which outsourced manufacturing company to use. 6) Over 68% of Jot’s sales in the financial year ended 31 December 2011 were to these 7 customers based in Europe and the USA. The remaining 32% of sales are to distributors as well as small and medium sized retailers around the world. Jot currently has around 350 customers in total, including the 7 large customers.

Strengths 1) Certified products 2) A good team. a) Own in-house team of designers who are involved in designing toys that are unique, innovative and fun to play with. Also involved with researching the market trends, and establishing the availability of new innovative technology that could be incorporaJOT into new toy designs. Introduction of new designers each year Good designers are kept on but those that are seen as burnt out are let go. Headed by Alana Lotz
b) Research and

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