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JOTUN EXPANSION IN CHINA: CAN THE GROWTH CONTINUE?
“The dynamic markets of China offer many opportunities to a company like Jotun. My job is to ensure that we approach these opportunities the “Jotun Way”.
Executive Group Vice President Bjørn Naglestad

Executive Group Vice President Bjørn Naglestad looks out on the busy Huangpu river from the windows of his office on the famous Shanghai Bund. Jotun has so far had great success in China, the company has close to 25% market share in its most important markets, and enjoys a successful JV with Cosco International. In September 2010, the company invited all employees, as well as international and local customers to celebrate Jotun in China during the Expo Exhibition. Two new factories are under completion, new products are included in the portfolio, and the company is expanding into new regions. China seems to become more important in all segments of the global Jotun Corporation. Mr. Naglestad ponders about the future of Jotun in China, particularly his thoughts evolve around the following questions: 1. How to succeed further with Jotun in China? 2. Will “The Jotun Way” be a successful recipe? 3. How to balance the JV and the wholly owned activities in the future?

THE JOTUN GROUP
The Jotun Group is one of the world's leading manufacturers of paints, coatings and powder coatings. Its operations cover development, production, marketing and sales of various paint systems and products to protect and decorate surfaces in the residential, shipping and industrial markets. Jotun is represented on every continent by subsidiaries and joint ventures. The group comprises 70 companies in 39 countries, including 38 production facilities. In addition, Jotun has legal companies, agents, branch offices and distributors in more than 80 countries. In
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Jotun took its name from Norwegian mythology and the Jotunheimen