...1 JOTUN EXPANSION IN CHINA: CAN THE GROWTH CONTINUE? “The dynamic markets of China offer many opportunities to a company like Jotun. My job is to ensure that we approach these opportunities the “Jotun Way”. Executive Group Vice President Bjørn Naglestad Executive Group Vice President Bjørn Naglestad looks out on the busy Huangpu river from the windows of his office on the famous Shanghai Bund. Jotun has so far had great success in China, the company has close to 25% market share in its most important markets, and enjoys a successful JV with Cosco International. In September 2010, the company invited all employees, as well as international and local customers to celebrate Jotun in China during the Expo Exhibition. Two new factories are under completion, new products are included in the portfolio, and the company is expanding into new regions. China seems to become more important in all segments of the global Jotun Corporation. Mr. Naglestad ponders about the future of Jotun in China, particularly his thoughts evolve around the following questions: 1. How to succeed further with Jotun in China? 2. Will “The Jotun Way” be a successful recipe? 3. How to balance the JV and the wholly owned activities in the future? THE JOTUN GROUP The Jotun Group is one of the world's leading manufacturers of paints, coatings and powder coatings. Its operations cover development, production, marketing and sales of various paint systems and products to protect and decorate surfaces in the...
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...anTien Nguyen Amna Qureshi Rina Marie Abantao “Jotun - All the Colours in the World” Date: 04.06.2009 Program: Bachelor in International Marketing Fudan University & Norwegian School of Management “This paper is written as a part of the undergraduate program at BI Norwegian School of Management. This does not entail that BI Norwegian School of Management has cleared the methods applied, the results presented, nor the conclusions drawn” Jotun China – All the Colours in the World Executive summary Jotun Kemisk Fabrik A/S was founded in March 1926, operating only in Norway until 1962 when it began to expand internationally. Today Jotun operates in more than 70 countries, and is one of the world’s leading manufacturers of paints and coatings. Jotun has been in the Chinese market since 1983, initially focusing only on marine coatings and protective coatings where the brand became very successful. Encouraged by this, Jotun China decided to enter the Chinese decorative paint market in 2001 with the long term goal of becoming the market’s leading brand. However, after 8 years in the Chinese decorative paint market, Jotun China has not been able to replicate its previous successes. Therefore, we the authors of this thesis, working in collaboration with Jotun China staff, set out first to determine the viability of Jotun’s latest strategy for the Chinese decorative paint market, and second to suggest concrete steps to follow if and when executing this strategy. Our findings...
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...INDIAN PAINT INDUSTRY: OVERVIEW Colours have always been an integral part of the Indian culture and paint is what makes the surrounding things and the homes people live in acquire the colour of their choice. Informally, the Indians started using paint centuries ago, zhen they used herbal colours to make cave paintings and religious figurines. Formally, the Indian paint industry is more than 100 years old. Its beginning can be traced back to the setting up of a factory by Shalimar Paints in Calcutta (now Kolkata) in 1902. Till the end of World War II, the industry consisted of small producers and two foreign companies. After the war, the imports stopped which resulted in the setting up of manufacturing facilities by local entrepreneurs. Still, the foreign companies continued to dominate the market. Presently, the industry has around 12 major players in the organised sector and more than 2000 producers in the unorganised sector The Indian paints industry has seen remarkable changes during the last decade. In this period, almost every major multinational has established or entrenched their presence, incumbents have built on their market position and the industry has become far more sophisticated in terms of the products it manufactures, the way it sells to customers and in the range of technologies it uses. The growth of the industry is not surprising; after all, paint demand is intimately tied to GDP, which has grown at record levels for much of the decade. Overall, paint demand...
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...A REPORT ON TO ESTIMATE THE MARKET SIZE OF PROJECT SALES IN SEGMENT- HOUSING SOCIETIES BY COLD CALLING [pic] By ANKIT SANGHVI KANSAI NEROLAC PAINTS LIMITED [pic] SUBMITTED ON 29TH JUNE, 2010. A REPORT ON TO ESTIMATE THE MARKET SIZE OF PROJECT SALES IN SEGMENT- HOUSING SOCIETIES BY COLD CALLING PREPARED BY ANKIT SANGHVI ROLL NO 09020 SUBMITTED TO MET MANAGEMENT INSTITUE IN FULFILLMENT OF THE MBA PROGRAM 2009-2011 SUBMITTED TO PROF. GUPTE MR. SITHANSHU SHAH RESPECTED FACULTY PROJECT SALES MANAGER MET INSTITUTE OF MANAGEMENT KANSAI NEROLAC PAINTS LIMITED ACKNOWLEDGEMENTS A project of this nature calls for intellectual nourishment, professional help and encouragement from many quarters. Summer training constitutes the backbone of any management education programme. A management graduate has to quite frequently do the project work during his or her career plans. I would like to take this opportunity to thank my Company guide Mr. SITHANSHU SHAH, Project Sales Manager, Kansai Nerolac Paints Ltd. who has taken all the time and effort to guide me through this project. I would also like to thank Prof. GUPTE, Faculty Member, MET Institute of Management, MUMBAI for giving me an opportunity to execute this project. I would like to extend my thanks to Miss Pallavi, Mr. Gurvinder Singh for having selected me to do this project as it has been a completely enriching experience for me and has helped me implement my...
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...Papers, Essays and Research Documents The Research Paper Factory JoinBrowseSaved Papers Home Page » Business and ManagementJotunIn: Business and ManagementJotun Recruitment Process I was selected by the HR manager in KSA to fill a vacancy position in the supply chain department. I was emailed for that purpose by him. Someday after he sent me an email which include the link for assessment test (an online test that is divided into four sections). First section is a competency test when you have to distribute 6 point among three phrases that describes you at work and it should. Second part was a proficiency test. Third part was a mathematical reasoning test. Last part was a verbal reasoning test. Two days later, I got the results on Jotun website. After that, the HR manager called me and said that you just passed the online assessment test. Then, I was asked to come for an interview. The interview was done by the HR manager and SC manager. They asked me regular and technical questions both. It was related to work, personal, back to university life and so on. They sent me the acceptance email one week later as a candidate to the assessment centre. They arrange everything related to your stay at the assessment centre such as transportation, flight, and hotel booking. The assessment centre starts at 8 a.m. There were six candidates for two positions. We were introduced to the SC manager, regional purchase manager and three persons from the assessment centre. We were given...
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...Paints Industry Report June 15, 2011 SPA Securities Ltd. C o n t e n t s Executive Summary Industry Description Asian Paints Akzo Nobel Kansai Nerolac Berger Paints : : : : : : 01 - 01 02 - 05 07 - 12 14 - 19 21 - 26 28 - 33 Executive Summary Paint Industry Indian paint industry is in the sweet spot. Rising income and aspiration levels of young demography along with changing lifestyle has catapulted the demand for both repainting and fresh paints. Despite slowdown in FY09, paint industry reported robust double digit growth in last two years on back of higher demand. Going ahead, we believe demand scenario to remain strong backed by higher discretionary spend, increasing penetration, high construction activities and robust growth in auto & consumer durables industries. Paint industry has witnessed strong growth of 1.5-2x GDP growth since liberalization. There has been considerable reduction in average number of years required for repainting from 10-11 years 5 years back to 4-5 years now. This is the stark evidence of changing lifestyle with rising income levels. Repainting the home is not just a discretionary spend as it used to be as changing lifestyle resulted in people aspiring for cleaner and beautiful looking homes. Robust construction activities on back of higher housing demand has further boosted the growth of paint industry. The share of fresh paints in total demand has increased significantly in last decade on back of increasing urbanization and higher demand...
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...Master in Marketing and Brand Management Part of the MSc in Economics and Business Administration Understanding consumers and markets in a brandnew world www.nhh.no/study MSc in Economics and Business Administration NHH Welcome Welcome to NHH Founded in 1936, NHH is the leading business school in Norway. It is the first choice for Norwegian students and for the Norwegian business community. We have 3,000 full-time students, most of whom continue from their Bachelor studies in economics and business administration onto one of the Master of Science (MSc) options at NHH. Other programmes include international doctoral programme in accounting, economics, finance, management science and strategy and management. NHH also has the longest established Executive MBA programme in Norway. The MSc in Economics and Business Administration is a key element in this portfolio of programmes. It consists of eight distinctive profiles, of which three are offered for international students: Energy, Natural Resources and the Environment (ENE), International Business (MIB), and Marketing and Brand Management (MBM). The master specialisation in International Business is designed for highly motivated individuals who want a high quality education to prepare them for a career in international business. The programme will equip students with the right mix of analytical and practical skills, together with a cultural understanding, that is crucial for succeeding in today’s globalised...
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...Citation: Netland, T. H. & Aspelund, A. (2013) Company-specific production systems and competitive advantage: A resource-based view on the Volvo Production System. International Journal of Operations & Production Management, Vol. 33, Iss. 11/12 Post-print. This is an Author's Original Manuscript of an article accepted for publication in the International Journal of Operations & Production Management, Vol. 33, Iss. 12. Forthcoming. Company-specific Production Systems and Competitive Advantage: A resource-based view on the Volvo Production System Torbjørn H. Netland1, 2 and Arild Aspelund1 1 Department of Industrial Economics and Technology Management, NTNU 2 McDonough School of Business, Georgetown University Abstract Purpose: In order to improve competitiveness on a global scale, multinational enterprises increasingly develop a company-specific Production System (XPS) and deploy it in their worldwide operations. An XPS is synonymous with a tailored corporate-wide improvement programme. The purpose of this paper is to explore the circumstances under which an XPS can provide a competitive advantage. Methodology: We use an explorative case study methodology to investigate the link between the establishment of an XPS and competitive advantage. Specifically we investigate the part of the Volvo Group’s globally implemented Volvo Production System (VPS) that aim to improve the manufacturing processes worldwide. Due to its historical trajectories, Volvo ...
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...A Review of Literature Related to Oil Spill Dispersants 1997-2008 for Prince William Sound Regional Citizens’ Advisory Council (PWSRCAC) Anchorage, Alaska by Merv Fingas Spill Science Edmonton, Alberta PWSRCAC Contract Number - 955.08.03 Disclaimer: The opinions expressed in this PWSRCAC-commissioned report are not necessarily those of PWSRCAC September, 2008 ii Abstract This report is a review of the literature on oil spill dispersants published from 1997 to August, 2008. The report identifies and focusses on recent advances in dispersant effectiveness, toxicity, and biodegradation. Other topics such as application, use, behaviour and fate are also covered. The prime motivation for using dispersants is to reduce the impact of oil on shorelines, thus the application must be successful and effectiveness high. As some oil would come ashore, discussion remains on what effectiveness is required to significantly reduce the shoreline impact. A major issue is the actual effectiveness during spills so that these values can be used in estimates for the future. The second motivation for using dispersants is to reduce the impact on birds and mammals on the water surface. The benefits of using dispersants to reduce impacts on wildlife still remain unknown. The third motivation for using dispersants is to promote the biodegradation of oil in the water column. The effect of dispersants on biodegradation is still a matter of dispute. Some papers state that dispersants inhibit...
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