...Therapeutic Community meeting in order to help patients transition into what she belives is there place in socity (Auther 47). This had worked out for her untile Mr.mcmurphy changes every thing. Which is shown when she was talking to another nurse, one with a birth mark, in this she states “That is exactly what the new patient is planning: to take over. He is what we call a ‘manipulator.... A manipulator can influence the other patients and disrupt them to such an extent that it may take months to get everything running smooth once more” (Kensey 21). This shows how Mrs.Ratchet needs to take control over Mr. Mcmurphy, or else she might lose the perfect idea of socity she ifource one the pations. Then there is Mr. McMurphy, who wants freedom. His jouny for power may have begain as a gamble but developed into a want to leave the meantal hospital to escape the confority of Mrs Ratchet. One example is when Mrs. Ratchet would not allow for the patient to smoke as many of their cigeretes as they wanted. Then in a clever way he tought some of the patients to speack up about things they wanted in the Theriputic community allowing him to keep on track with leacing the ward and keeping his freedom to speack what he wants. Overall these charactors are very diffrent reason for the prosuit of power, which allows for the auther to deepen the plot In this story the battle for power between the two charactors, Mrs. Ratchet and Mr. Mcmurphy, allowed for the creation of an allustion to the real world...
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...to alert medical personnel. A EEG is known as an electroencephalogram is an exam that is used to monitor electrical activity of the brain. An EEG traces and records brain waves and the pattern they produce. A patient is 3 prepped by placing small metal disks with wires which are electrodes. The electrodes are glued to the scalp and it sends signals to a computer to record the results. EEG’s are useful for assessing the type of seizure a patient is experiencing. EEGs are not invasive and are the quickest way to capture seizure activity. According to the article Improving Early Seizure Detection, states in most patients, intracranial electrodes allow for earlier seizure detection than do scalp recordings, particularly for partial seizures. (Jouny, Franaszczuk, Bergey, 2011). Patients are treated with seizure medications in hopes to cease symptoms and the disorder itself. People who still have seizures despite medication will receive a surgical evaluation. In most cases surgical procedures could be performed without intracranial monitoring. Intracranial monitoring is invasive because it requires placing electrodes under the skull to find the seizure focal point. Scalp EEG monitoring and brain imaging work hand in hand. Modalities utilized in detecting early seizures or epilepsy are MSI, MRS, SPECT and PET scanning. A common example to include is a person with temporal lobe epilepsy, the EEG shows clear signs of seizures and a MRI would reveal scar tissue in the temporal region. (Koubeissi...
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...MKG310 MARKETING STRATEGY Session 3 Dr. Barbara Caemmerer, Mrs. Catherine Bruneteaux-Swann, Dr. Sana Rouis, Mr. Bernard Grieu, Mr. Reed Meister, Mrs. Elodie Jouny-Rivier, Mrs. Alice Darmon and Mr. Neil Thomas. Course Coordinator: Dr. Sana Rouis sana.rouis@essca.fr COURSE OUTLINE INTRODUCTION TO STRATEGIC MARKETING PLANNING AND MARKET ANALYSIS Session 1: Introduction to Course Session 2: Strategic Marketing Planning Session 3: Market Analysis (1) – The Internal and External Environment Session 4: Market Analysis (2) – Buyer Behaviour DEVELOPING DOMESTIC MARKETING STRATEGY Session 5: Strategy Development Session 6: Segmentation, Targeting and Positioning Session 7: Marketing Mix (1) – Product and Price Policy Session 8: Marketing Mix (2) - Distribution and Communications Policy Session 9: Student Presentations (Project Stage 1) STRATEGIC MARKETING CONSIDERATIONS AND IMPLEMENTATION Session 10: Developing and Maintaining Long-Term Customer Relationships Session 11: Marketing Implementation Session 12: Marketing Control Session 13: Student Presentations (1) (Project Stage 2) Session 14: Student Presentations (2) (Project Stage 2) and Class Revision Key Learning Objectives : Develop capacity to analyse a situation/environment and identify/integrate relevant information Design and implement a marketing plan in coherence with the organisation’s strategy and environment TODAY’S SESSION • Review of last session • Market Analysis • • • • Student presentation Conducting a situation...
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