Local Literature
J. Walter Thompson stated that JWT Manila is the pioneering advertising agency in the Philippines. It was the first multinational agency to establish local operations 65 years ago. It was followed with a series of firsts, like the first to apply strategic planning, the first to introduce branded entertainment, and even the first to claim a branded Guinness World Record. In recent history, JWT Manila was the first and only advertising agency in the Philippines to win the Gold Cannes Lions. JWT Manila provides pioneering business and creative solutions for Unilever, J&J, Kraft, Shell, Nokia, HSBC, Ford, Mazda, Nestle, Kimberly-Clark, Bayer, Greenfield Development Corporation and Canon. Mr. Guerrero found out that BBDO Guerrero was the first Philippine agency ever to be ranked among the world's top 50 agencies in the "Gunn Report”. It was the most awarded Philippine agency at the 2014 Cannes Lion Festival and won the nation’s first ever CyberLion. Recently, its DOT campaign “It’s more fun in the Philippines” was judged 3rd best in the world and 1st in Asia in the global WARC report.
This agency is internationally recognized for integrated communications solutions, with powerful and persuasive content created across a variety of media and touch points. Proximity is a division at BBDO Guerrero that specializes in digital and direct response marketing.
BBDO Guerrero maintains long-standing relationships with an impressive list of local and international clients, some of which are the Philippine Department of Tourism, Pepsico, Johnson & Johnson, Fonterra, Emperador Distillers, Inc., Wrigley Philippines, Melco Crown Philippines, Mars Philippines and Visa.

Awarded many times over in the last 16 years by local and international creative and effectiveness award shows, some of BBDO Guerrero's notable recent works include the "It's More Fun In The Philippines" tourism campaign, "Labels Against Women" campaign for Pantene, "Liter of Light at Night" campaign for Pepsi and My Shelter Foundation, and the worldwide charity donation phenomenon, the “Unselfie”.
BBDO prides itself on creating "ideas that people talk about" through compelling content that cuts across all media platforms. Its philosophy is “The Work. The Work. The Work.” – effective creativity of the output is the only thing that matters.
Mr. Gil Chua, the founder of DDB Group Philippines, restated that DDB Group Phillippines is a full-service communications group composed of award-winning advertising, digital, media, activations, and PR agencies.
Over the years, the group has made a mark in local and international markets by creating cutting-edge solutions for a diverse portfolio of local and multinational clients.
The group lives by one philosopy CREATIVITY IS THE MOST POWERFUL FORCE IN BUSINESS. In 1949, three enterprising gentlemen, Bill Bernbach (“The Father of Modern Advertising”), Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. They introduced a new approach to marketing that relied on insight into human nature, respect for the consumer, and the power of creativity. In short, they said: Let’s stop talking at people and instead start conversations that lead to action and mutual benefit.
In 1958, the “dean” of Philippine Advertising, Antonio de Joya formed AMA: The first integrated communications agency in the Philippines. Its first client was Nestle, the agency bagged 60% of Nestle’s business. AMA became the biggest Filipino agency and one of the top five advertising agencies in the Philippines. AMA was ahead of its time as it evolved into a total business solutions partner.

Mr. Leo burnett stated that Leo Burnett Manila is his is the core belief of what we call HumanKind. It's not about advertising or brand propositions or selling products. It's about people and purpose. It's an approach to marketing that serves true human needs, not the other way around.
That's why everything we do for brands is designed with a human purpose in mind. A brand without purpose is one that will never be understood or embraced by people. A brand with purpose can be a true agent of change and transform the way people think, feel or act. A brand with a true HumanKind purpose can change the world. Our dream is to be the best creator of ideas that truly move people - bar none.

Mr. David Lowwe stated that Lowe Philippines office began as C.A. Lintas in 1978 with 12 people and Php5million in billings. In less than 10 years, under the leadership of Mr. Francis Trillana, our late Chairman, the agency grew to become the youngest among the top 10 advertising agencies in the country. Today, Lowe Philippines still ranks as one of the top 10 agencies in the country and is an acknowledged premiere consumer engagement agency under the stewardship of Leigh Reyes who assumed the position of President and Chief Creative Officer in January 2012. We like building powerful ideas that engage the many not the few. Using laser-like analysis of the core problem and brilliant insight into contemporary culture, we create enduring ideas that change behaviour on and offline. It’s the greatest service we can offer a client, creating an enduring popular idea that solves a business problem, crosses channels and can work across borders. We call our ability to shape and share engaging ideas Populist Creativity.