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Journey Map

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Submitted By Elleharden
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Journey Map

1) Login / Homepage

2) Campaign Journey Mapping – The first thing I do today might be to plan how I am going to execute a prospect journey.

a. Click Prospect Journey VOI (with flag icon) from Recent Items b. Click Program Workflow Tab c. Explain Journey Map i. Received VOI Interest Form – triggers Event/Journey Map. Journey Map dictates prospect experience ii. Send E-mail about VOI iii. 3 Day Delay iv. Did they accept meeting request for VOI? If Yes: Send Reminder Campaign. If No: Call Center Campaign, 3 Day Delay. If Yes: Accepted Meeting Request, Send Reminder Campaign v. If NO: Add Campaign Node, assign Campaign “Call Center Campaign” from File Path button.

3) Insight to Action – After I have completed my prospect journey mapping, I see that I’ve received a marketing alert indicating we haven’t sold enough rooms in a particular timeshare, and we want to drill down to see if we can create a marketing campaign to increase sales for that timeshare.

d. Click Vacation Ownership Interest Analysis (select Rows & Columns) e. Columns & Filters pre-populated. f. Rows – Property -> Property Brand g. Select Starwood Vacation Network – Drill Down on Property -> Property Name h. Show Table Results, Show Chart Results i. Select Westin Ocean Villa j. Click Vacation Ownership Interest Analysis Tab (select Highs & Lows) k. Add Attributes - Guest Demographics -> Age Band, Marital Status, Gender, Income l. Explain Highs & Lows results. These are outlier segments showing me my best guests for this particular property. m. Select top 4 Segments – Use Data -> As a list

4) Lists - You can see the segments and filters I selected from my Highs & Lows report have been automatically

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