Amber dunsmore joy of chocolate case study

I have been asked to analyse the case study given on Joy of chocolate, and been given 5 questions to answer

A goal is a statement of where you want to be as an organisation and what you want to achieve. It is a future expectation of the organisation. The goals of an organisation will determine the nature of its inputs and outputs. An example of a company’s aim would be to increase profits. The efforts of both of these will make a big impact on how these goals are met and within the timescale. Suzy’s aim for the company was to create chocolate that would be boost local produce. She wanted the business to be well known for excellent and affordable products. Another aim Suzy set for the company was to create self-help in the communities that were supplying the cocoa. Suzy wanted to create a positive attitude in all aspects of the business. Goals of the organisation should be categorised into different types of goals for example, Consumer goals which includes meeting the needs of the consumer, Product Goals which relates to the characteristics of the product, Operational goals relates to the series of activities involved in providing the outputs, operations and the functions of the organisation.

The formal organization consists of the formal code in the company. The relationship between the people in the organization is more a status relationship than a personal relationship. The informal organization consists of role rather than statuses. The relationship between the members is more a personal relationship or role relationship than the status relationship.
There is a extinct view in formal organizations. Individuals are valuable because of their status and prestige. There is leadership in informal organization, Individuals are valuable because of their roles and self-esteem in the work